Adrienne Dorison is a business strategist and podcast host who helps experts & entrepreneurs build profitable businesses in way less time. She has a corporate background as a LEAN Six Sigma consultant and she’s developed proven systems for entrepreneurs that deliver real results, fast.

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Resources Mentioned:

• Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
• Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
• A smart email system – Adrienne’s small business resource
• 6 Months to 6 Figures – Adrienne’s top business book
• Alex Berman on Youtube
• Inspire Beats – All-in-one lead generation (Sorry! This link was active when this episode was first published in 2016. This resource is no longer available.)

3 Key Points:

1. You have skills and expertise that are valuable. The things you do so well that you don’t even notice them… those are the things to charge for!
2. Be confident in your abilities – and make sure what you’re charging reflects the results you deliver.
3. Start now. Don’t wait.

Sponsors

• Citi cards with Android Pay: A super fast way to pay! Download the Android Pay app on Google Play or visit Citi.com/androidpay to get started. (Android Pay is available for eligible Citi consumer credit and debit cards.)

• ZipRecruiter: If you’re ready to start hiring, then ZipRecruiter is where you can find your perfect candidate! Try ZipRecruiter for free today at ziprecruiter.com/fire!

Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

• [03:00] – Adrienne took a corporate job to pay off her student debt – then got out of there!
• [05:15] – Adrienne makes money from one-on-one coaching and consulting, as well as online courses and a membership site
• [06:00] – “I started working for free because I needed to be confident that I could deliver results.”
• [06:40] – “My first group course was $400 for a month.”
• [07:00] – “I’ve raised the prices regularly since… but every time I raised, it was because I could confirm that I had over-delivered.”
• [07:55] – Worst Entrepreneurial Moment: Being face-down on the bed, crying, after investing $11k in a live event that sold zero tickets
• [08:14] – Examine your failures. Look back and ask yourself “what went wrong?”
• [08:53] – “Pre-validate and pre-sell everything that you do!”
• [11:11] – Entrepreneurial AH-HA Moment: Realizing that the skills she’d taken away from corporate consulting were actually valuable to entrepreneurs
• [13:18] – “The curse of knowledge” – it’s easy to assume that other people know the same things you do
• [14:34] – Understand that you have skills or expertise that you might not notice, or might be disillusioned by
• [15:26] – Biggest weakness? – “Boundaries. I’ve hired someone to help me stop saying ‘yes’ to everything.”
• [15:59] – Biggest strength? – “Boldness – a willingness to try things, and to take consistent action to keep them going.”
• [17:38] – What has Adrienne most fired up today? – “An idea I had yesterday – ‘Earn more, give more.’”
• [20:32] – The Lightning Round
  • What was holding you back from becoming an entrepreneur? – “A false sense of importance at corporate”
  • What’s the best piece of advice you’ve ever received? – “Just do it”
  • What’s a personal habit that contributes to your success? – “Working out and competing as an athlete”
  • Share an internet resource, like Evernote, with Fire Nation – Smart email software
  • If you could recommend one book to our listeners, what would it be and why? – 6 Months to 6 Figures
  • Imagine you woke up tomorrow morning in a brand new world, identical to earth, but you knew no one. You still have all the experiences and knowledge you currently have – your food and shelter taken care of – but all you have is a laptop and $500. What would you do in the next 7 days? – Buy running shoes so I can workout. Then, start building a Facebook group and buy an email system and opt-in pages so I can host my free content.
• [23:52] – Check out Adrienne’s Adrienne’s website – Download her FREE kit
• [24:14] – Parting piece of guidance? – “Take action. Don’t wait.”

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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