AJ Wilcox is a digital marketing fanatic who found surprising, early success with LinkedIn Ads. He started B2Linked, a LinkedIn Ads-specific agency in 2014. He’s a ginger, triathlete and lover of experiences. He & his wife live in Utah with their 4 kids, and his company car is a gokart.
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Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
- [01:14] – B2Linked is fortunate to run some of the world’s largest LinkedIn ads
- [01:58] – AJ’s area of expertise is in LinkedIn advertising
- [02:53] – One BIG and Unique Value Bomb: Most professionals are on LinkedIn and you can scale on it so much more than Facebook.
- [05:22] – LinkedIn has been doing well in collecting professional information
- [05:59] – Worst Entrepreneurial Moment: “I was working for a big tech company 5 years ago. I was doing LinkedIn and I was happy. After two years, I got laid off.”
- [08:15] – Follow that inner voice
- [09:18] – Rand Fishkin lead AJ to his entrepreneurial way
- [10:39] – Entrepreneurial AH-HA Moment: Five months into running the agency, he saw the total number of invoices eclipse the amount he made in a full-time job and realized the potential
- [11:36] – Go out on your own and exercise your expertise
- [12:51] – Put in the time and seek out the opportunities
- [14:19] – What is the one thing you are most FIRED up about today? “I finally worked a partnership with a company, AdStage.io and I developed this tool that is the first bulk uploader in LinkedIn, LinkedInAdsBulk”
- [16:22] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – “Fear”
- What’s the best piece of advice you’ve ever received? – “The riches are in the niches and don’t partner out of fear”
- What’s a personal habit that contributes to your success? – “Extreme passion in my craft”
- Share an internet resource, like Evernote, with Fire Nation – Join.me
- If you could recommend one book to our listeners, what would it be and why? – Drive – “It’s about motivation and [it’s] an absolute life changer for me”
- Imagine you woke up tomorrow morning in a brand new world, identical to Earth, but you knew no one. You still have all the experiences and knowledge you currently have – your food and shelter is taken cared of – but all you have is a laptop and $500. What would you do in the next 7 days? – “I would find a platform that allows me to laser target business professionals. I will go and find a company that would get use of that and work there to learn…”
- [20:29] – You can be the ABSOLUTE BEST at something in the world—go find out what that something is!
- [20:55] – Connect with AJ on his website
- [21:05] – AJ’s gift to Fire Nation is a FREE Course on LinkedIn marketing! Sign up here!
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