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Tips, Tales & Tweetables from Entrepreneurs Pursuing Their Dreams with Erika De La Cruz

January 2, 2017

Erika De La Cruz is a Television Personality and Author/Founder of the Book & Brand Passionistas, Tips Tales & Tweetables from Women Pursuing Their Dreams. She is the Official Host of Brian Tracy’s Success Mastery Academy and Inspirational Speaker in the #Girlboss & Millennial Empowerment movements.

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Resources Mentioned:

  • Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
  • Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
  • WinStreak App – Erika’s small business resource (Sorry! This link was active when this episode was first published in 2017. This resource is no longer available.)
  • The Alchemist – Erika’s Top Business Book
  • ErikaDeLaCruz.com and Passionistas – Erika’s websites
  • The Mastery Journal – Master productivity, discipline and focus in 100 days!

3 Key Points:

  1. Repurposing content is of utmost importance—keep the momentum open and flowing.
  2. We are equipped; create an opportunity from nothing and build connections.
  3. Make the effort to document your progress, to see where you’ve come from and where you are going.

Sponsors

  • ZipRecruiter: Looking for quality candidates to help you grow your business? Find out today why ZipRecruiter has been used by over 1 million businesses (including EOFire)!
  • DesignCrowd: Post your design project on DesignCrowd today and get a special $100 VIP offer! Visit DesignCrowd.com/fire and enter the discount code FIRE when posting your project!

Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

  • [01:23] – Erika’s life is an amazing blend of entertainment and entrepreneurship
  • [02:00] – The Passionistas’ book is out and had over 10,000 pre-orders to start!
  • [03:20] – EOFire and Erika were both featured in Success Magazine
  • [04:21] – The “spotlight method” in media described
  • [04:44] – Erika’s teaching in regards to active press and passive press
  • [05:40] – Erika shares how the spotlight method works
    • [06:10] – “It is being active in the media you’re currently in”
    • [06:25] – The pendulum theory
  • [07:30] – A converter actually works less
  • [08:25] – Repurposing content is very important
  • [09:11] – Worst Entrepreneurial Moment: Erika was following someone she looked up to and got the chance to work with her. She was interested in Erika’s Passionistas, but Erika never followed up.
  • [12:42] – “Do the hardest thing first. Eat that frog”
  • [13:50] – “If it is self-doubt, it is a disservice”
  • [14:32] – What is the one thing you are most FIRED up about today? “About the Passionistas book”
    • [15:20] – The Passionistas’ book has 40 women sharing their awesome experiences
    • [16:09] – Access Passionistas through Erika’s website
  • [16:55] – The Lightning Round
    • What was holding you back from becoming an entrepreneur? – “The fear that I wasn’t doing it right and realizing that if I’m in my truth there is no way I can do it wrong”
    • What’s the best piece of advice you’ve ever received? – “The ESPN Theory, where spectating is literally a profession”
    • What’s a personal habit that contributes to your success? – “I think aesthetics. I match everything”
    • Share an internet resource, like Evernote, with Fire Nation – WinStreak App (Sorry! This link was active when this episode was first published in 2017. This resource is no longer available.)
    • If you could recommend one book to our listeners, what would it be and why? – The Alchemist, “It lets things flow”
  • [21:00] – Erika had a terrible experience when she found out most of her things were being sold at a flea market without her knowing
  • [22:55] – “We are equipped. Create an opportunity from nothing and build connections.”

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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