Erika De La Cruz is a Television Personality and Author/Founder of the Book & Brand Passionistas, Tips Tales & Tweetables from Women Pursuing Their Dreams. She is the Official Host of Brian Tracy’s Success Mastery Academy and Inspirational Speaker in the #Girlboss & Millennial Empowerment movements.

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Resources Mentioned:

• Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
• Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
• WinStreak App – Erika’s small business resource
• The Alchemist – Erika’s Top Business Book
• ErikaDeLaCruz.com and Passionistas – Erika’s websites
• The Mastery Journal – Master productivity, discipline and focus in 100 days!

3 Key Points:

1. Repurposing content is of utmost importance—keep the momentum open and flowing.
2. We are equipped; create an opportunity from nothing and build connections.
3. Make the effort to document your progress, to see where you’ve come from and where you are going.
   

Sponsors

• DesignCrowd: Post your design project on DesignCrowd today and get a special $100 VIP offer! Visit DesignCrowd.com/fire and enter the discount code FIRE when posting your project!

Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

• [01:23] – Erika’s life is an amazing blend of entertainment and entrepreneurship
• [02:00] – The Passionistas’ book is out and had over 10,000 pre-orders to start!
• [03:20] – EOFire and Erika were both featured in Success Magazine
• [04:21] – The “spotlight method” in media described
• [04:44] – Erika’s teaching in regards to active press and passive press
• [05:40] – Erika shares how the spotlight method works
  • [06:10] – “It is being active in the media you’re currently in”
  • [06:25] – The pendulum theory
• [07:30] – A converter actually works less
• [08:25] – Repurposing content is very important
• [09:11] – Worst Entrepreneurial Moment: Erika was following someone she looked up to and got the chance to work with her. She was interested in Erika’s Passionistas, but Erika never followed up.
• [12:42] – “Do the hardest thing first. Eat that frog”
• [13:50] – “If it is self-doubt, it is a disservice”
• [14:32] – What is the one thing you are most FIRED up about today? “About the Passionistas book”
  • [15:20] – The Passionistas’ book has 40 women sharing their awesome experiences
  • [16:09] – Access Passionistas through Erika’s website
• [16:55] – The Lightning Round
  • What was holding you back from becoming an entrepreneur? – “The fear that I wasn’t doing it right and realizing that if I’m in my truth there is no way I can do it wrong”
  • What’s the best piece of advice you’ve ever received? – “The ESPN Theory, where spectating is literally a profession”
  • What’s a personal habit that contributes to your success? – “I think aesthetics. I match everything”
  • Share an internet resource, like Evernote, with Fire Nation – WinStreak App
  • If you could recommend one book to our listeners, what would it be and why? – The Alchemist, “It lets things flow”
• [21:00] – Erika had a terrible experience when she found out most of her things were being sold at a flea market without her knowing
• [22:55] – “We are equipped. Create an opportunity from nothing and build connections.”

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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