Alex Monahan graduated from Stanford University and founded OddsJam, the “Bloomberg Terminal” of sports betting. OddsJam was self-funded & acquired by Gambling.com, ticker $GDC, for $160 Million in December.

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Guest Resources

Alexander Monahan X – Follow Alex on X.

Alexander Monahan Email – Send email to Alex from betting data to business advice.

OddsJam – Check out the website to learn more.

3 Value Bombs

1. Follow your obsession and turn your passion into a thriving company by immersing in the industry and identifying key inefficiencies.

2. Bootstrap for control, stay focused, and make decisions that served the product and its users.

3. Content builds community. Creating YouTube videos about sports betting strategy grew an organic audience and fueled business growth.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Sports Betting: From $0 to $160 Million Exit with Alex Monahan

[1:25] – Alex’ shares something that he believes about success that most people disagree with.

You don’t have to wait to be successful to start something; follow your passion early.
Loving what you do makes long hours sustainable and energizing.

[2:27] – Alex talks about how he go from trading to starting a company in sports betting.

Gambling passion turned career curiosity into trading at Susquehanna.
Noticed a gap in the market for real sports betting data tools.
COVID lockdowns intensified focus; Odds Jam was born in April 2021.

[7:33] – Alex tells why he didn’t raise venture capital.

Prior experience showed how fundraising drains focus.
Chose to keep the company lean and bootstrapped for full decision-making control.

[9:32] – A timeout to thank our sponsors!

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[12:33] – Alex share how he scaled to $20 million in revenue.

Initial traction slow; growth came from content strategy shift.
Hired an advisor who pushed Alex to personally create content.
YouTube channel sharing bets and strategy became a key growth driver.

[16:05] – Alex talks about what the future of sports betting looks like.

Growth in player prop bets and peer-to-peer platforms.
Younger audiences favor long-shot parlays and influencer bets.
Sports’ betting is becoming normalized, even embedded in sports media culture.

[20:43] – Alex shares his advice for entrepreneurs in new markets like sports betting.

Stay close to your user base.
Constantly research, observe trends, and personally use your product.
New products at Odds Jam were inspired by real user demand and industry shifts.

[23:07] – Call to action.

Alexander Monahan X – Follow Alex on X.
Alexander Monahan Email – Send email to Alex from betting data to business advice.
OddsJam – Check out the website to learn more.

[23:51] – Thank you to our Sponsor!

Franocity: Franocity has helped hundreds of people leave unfulfilling jobs, invest in recession-resilient businesses, and create legacy income for their families through franchising. Get started today by downloading Franocity’s Franchise Funding Guide at Franocity.com!

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