Alex Pratt is the CEO and Founder of Good Boy Vodka, a fast-growing RTD brand known for great taste and a mission supporting veterans, service dogs, and breast cancer causes.

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Guest Resources

Good Boy Vodka – Check out Alex’ website to know more about their product.

Good Boy Foundation – Good Boy Vodka Proudly Supports Missions that Foster Positive Change.

Good Boy Vodka Email – Alex welcomes messages from fans, consumers, and potential partners to connect, collaborate, or inquire about open sales positions.

3 Value Bombs

1. Success is not just about making money. It’s about balance, priorities, and building a meaningful life while you grow your business.

2. Distribution is often the biggest hurdle for a consumer brand; persistence and a strong mission can open doors.

3. Giving back can be a growth engine. A mission-driven business creates loyalty and lasting impact.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Turn Heads by Running Your Business Your Way

[1:55] – Alex shares something he believes about becoming successful that most people disagree with.

Success means different things to different people.
Money alone doesn’t guarantee happiness or ease.
Balance in business and life is critical.

[3:09] – Alex talks about what early decisions make or break a business.

Time management: focus on what must get done, not just what you want to do.
Smart spending: every dollar must have a measurable outcome.
Know your consumer and trends. Innovate from their perspective, not just yours.

[6:24] – Alex shares how to overcome the massive hurdles that crush so many startups.

Be willing to outwork 99.9% of people.
Distribution is the first and hardest hurdle. Be relentless and tell your story.
Good Boy Vodka’s mission: “Every pour helps a pup” supports veterans and service dogs.
Health trends matter; all natural, no sugar, zero carbs.

[10:05] – A timeout to thank our sponsors!

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Franocity: Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance!
Policygenius: Secure your family’s future. Head to Policygenius.com to compare free life insurance quotes from top companies and see how much you could save.

[13:46] – Alex shares thee moment he knew Good Boy Vodka was on the right track.

Realized the brand was growing beyond his team’s direct efforts.
Large retailers began asking for the product.
The shift from chasing opportunities to receiving inbound requests.

[16:17] – Alex tells what separates a great business from the rest in a competitive market.

Big companies can outspend you. Smaller brands must outthink and outconnect.
A strong mission amplifies growth.
Charity initiatives, like the new Lemonade Pack supporting women’s causes, strengthen brand loyalty.

[19:22] – Alex tells how to future-proof your business.

Adapt quickly in a fast-moving, trend-driven industry.
The John Daly partnership elevated the entire portfolio.
Strategic collaborations can provide long-term lift.

[20:16] – Alex talks about “The Happy Gilmore 2” product placement story.

John Daly secured Good Boy Vodka’s inclusion in the film.
Led to a surge of inbound business opportunities.

[21:39] – Call to action.

Good Boy Vodka – Check out Alex’ website to know more about their product.
Good Boy Foundation – Good Boy Vodka Proudly Supports Missions that Foster Positive Change.
Good Boy Vodka Email – Alex welcomes messages from fans, consumers, and potential partners to connect, collaborate, or inquire about open sales positions.

[24:21] – Thank you to our Sponsors!

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Franocity: Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!