Amy Landino is a high-performance brand coach turning personalities into 7-figure thought leaders. She is an award-winning YouTube creator and 3-time author, including her global bestseller “Good Morning, Good Life”.
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Guest Resources
Amy Landino’s YouTube – Subscribe to Amy’s YouTube channel.
Amy Landino’s Instagram – Follow Amy on Instagram and DM “EOFire” to get her free “P Sheets”
Good Morning, Good Life – Get a copy of Amy’s best-selling book on Amazon.
3 Value Bombs
1. Long-form YouTube videos still win in a short-form world—if you use the right strategy.
2. A strong personal brand isn’t about oversharing—it’s about being memorable and value-driven.
3. Click bait isn’t bad—if you deliver on the promise.
Sponsor
Franocity: Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How to Nail Every YouTube Video (Even If It’s Your First)
[1:23] – Amy shares what she believes about success that most people disagree with.
- People care about who you are, not you personally. Personal branding is about how people remember and describe you—not what you had for lunch.
[4:59] – Amy tells why making long-form YouTube videos today are worth it.
- It’s worth it because long-form content feeds short-form strategy. It’s more efficient, scalable, and leverages platform algorithms better.
[7:26] – Amy shares what we need to do to get started if time and resources are limited.
- Use a template (or “stencil”) to speed up creation and reduce decision fatigue. This enables focus and consistency in content delivery.
- Batching is the key to build and maintain consistency in YouTube. Amy and JLD both use structured templates to plan, produce, and publish content reliably and quickly.
[10:54] – Amy talks about what makes a great title and thumbnail.
- Focus on the four P’s: Problem, Package, Promise (title), and Process (thumbnail).
- Make a bold promise in the title, and use the thumbnail to tease one part of your process to build intrigue.
- Click bait isn’t bad—if you deliver on the promise.
[16:27] – A timeout to thank our sponsor!
- Franocity: Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance!
[19:44] – Amy shares what should you actually say on camera to sound natural and add value.
- Talk to the camera like it’s a person you know well. Know their current state and desired outcome.
- Hook viewers quickly by reiterating the video’s promise within 10–30 seconds, then deliver freely and authentically.
[22:26] – Amy talks about how you can make your videos worth the time investment.
- Always include a business CTA. This could be a free download or lead magnet.
- Don’t wait until the end—embed your CTA where it naturally fits. Deliver value while guiding viewers further down the buyer journey.
[24:51] – Call to action.
- Amy Landino’s YouTube – Subscribe to Amy’s YouTube channel.
- Amy Landino’s Instagram – Follow Amy on Instagram and DM “EOFire” to get her free “P Sheets”
- Good Morning, Good Life – Get a copy of Amy’s best-selling book on Amazon.
[25:12] – Thank you to our Sponsor!
- Franocity: Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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