Amy Porterfield is an online marketing expert and educator and the host of the podcast Online Marketing Made Easy. Through her best-selling marketing courses, prime social media community, and popular podcast, Amy inspires 250,000 online entrepreneurs. This January 10th, 4PM EST, she’ll be delivering a FREE live webinar that will deep dive on how YOU can build a digital course business to generate consistent revenue (while only saying yes to what truly lights you up)!
Apple | Google | Spotify | Stitcher | iHeart
The 3 Behind-the-Scenes Secrets to Digital Course Success in 2019 and Beyond – Register for Amy’s webinar going down January 10th @ 4pm Eastern!
3 Value Bombs
1) When opportunities come your way, be clear on how you want to make money in your business.
2) If you’re paying attention to what your audience is telling you, they will tell you what type of course they want you to create.
3) With live webinars, your audience is right there with you. This gives you an opportunity to see how they engage with you and how they’re engaging with your marketing message.
ZipRecruiter: Successful businesses rely on quality people. But finding quality people can be tough. That’s why I love ZipRecruiter! Its powerful technology scans thousands of resumes to identify people with the right skills and experience, and then actively invites them to apply for your job! That means you get quality candidates fast. And right now you can try ZipRecruiter for free! Visit ZipRecruiter.com/fire. ZipRecruiter. The smartest way to hire!
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How to Build a “Digital Course Business” to Generate Consistent Revenue
[01:47] – Amy shares something interesting about herself that most people don’t know.
- She won an award for the best attitude.
[02:57] – What’s the difference between creating a digital course for your business and building a “digital course business”?
- Becoming the owner of a digital course business means that you no longer create a course just to make some extra money in your business. Instead, you begin to see and treat your new digital course as the cornerstone of your business.
- The greatest thing about having a digital course business is that it allows you to say NO to all the things that you no longer want to do.
[05:48] – Amy takes us behind the scenes of her business: what it actually looks like to have a “digital course business”…
- Right now, she has 3 digital courses. She thinks that the fewer you have, the better.
- She doesn’t get paid to speak, unless she really wants to; she doesn’t do one-on-one consulting; she doesn’t do marketing for other people. She makes 90% of her revenue from her courses and 10% promoting someone else’s products or courses.
- When opportunities come your way, be clear on how you want to make money in your business.
- Having a digital course business allows you to be your own boss and not be pulled in different directions.
[09:49] – What are some of the struggles that people have creating digital courses?
- One of the biggest one that pops up is, “what if my idea isn’t good enough?”
- The biggest fear most people have is ‘what if nobody buys my course?’
- If you’re paying attention to what your audience is telling you, they will tell you what type of course they want you to create.
[13:36] – How do you choose a course topic that will make an impact – and money?
- Let’s not over-complicate things… Stick to what you know, put a little twist on it, and sell it to who needs it the most.
[18:52] – Why are webinars the BEST for marketing AND selling courses?
- Long gone are the days where a mediocre course can be rescued by great marketing, or when a great course can be overcome with mediocre marketing. You need both: a really good course, and you need to know how to market it.
- The beauty of webinars is there’s something that happens during the course of your training: you earn the right to sell.
- A webinar will connect you with your audience; it will allow you to feel comfortable as you teach, and it will allow you to give value. It also allows you to ease into selling people what they came for.
[22:25] – Some people cringe at the thought of live webinars. Why is live so important?
- Live webinars allow you to become a highly skilled marketer in your business.
- With live webinars, your audience is right there with you along the way. This gives you an opportunity to see how they engage with you and how they’re engaging with your marketing message.
- Your audience’s live feedback allows you to make necessary changes in the moment while it still counts.
- Do several live webinars when you’re selling your digital course. After you’ve done several of them, you’ll know what works and what doesn’t work.
[26:17] – Amy gives us some of her best tips to make a live webinar hugely successful.
- During a live webinar, turn on your video camera in the beginning and during the live Q & A at the end so your audience can see you.
- Do what you need to do to get your audience engaged.
- Always designate 2-3 questions related to your course that you know people are going to have and answer them up front.
[32:00] – Amy talks about her live webinar that she’ll be hosting next week: The 3 behind-the-scenes secrets to digital course success in 2019 and beyond
- The 3 Behind-the-Scenes Secrets to Digital Course Success in 2019 and Beyond – register today for Amy’s webinar, going down January 10 @ 4pm Eastern!
[33:25] – Amy’s parting piece of guidance
- You can choose a few core projects and do them really well, then do them over and over again in order to create a profitable business.
JLD: Boom! Shake the room, Fire Nation. JLD. Here, with an Audio Masterclass that is on fire because I've brought Amy Porterfield to come on, and chat with us today. We're going to be talking all about how to build a digital course business to generate consistent revenue, while only saying, “Yes,” to what truly lights you up. I mean, how amazing would that be? We'll be going behind the scenes of Amy's business to really learn some incredible things there. We'll talk about where people struggle in creating digital courses. And, Amy's going to share one of her best tips about how to make live webinars hugely successful.
Now, who is Amy Porterfield? Well, she's an online marketing expert and educator, and the host of the podcast: Online Marketing Made Easy. Through her bestselling marketing courses, thriving social media community, and popular podcast, Amy inspires over 250,000 online entrepreneurs. And, this January 10th, Amy's going to be delivering a free, live webinar to you about everything we'll be talking about today, and so much more. It's going to be live. It's going to be awesome. There will be gifts, and bonuses this January 10th at 1:00 p.m. Pacific, 4:00 p.m. Eastern.
If you want to register for this completely free, awesome webinar, head over to Eofire.com/Amy. That's eofire.com/Amy. And, when we get back from thanking our sponsor, you are going to ignite, Fire Nation. So, Amy, say what's up to Fire Nation, and share something interesting about yourself that most people don't know.
Amy: Most people don't know – Well, first of all, hello everybody. So happy to be here. And, one thing I brag about, especially after a few glasses of wine with all my friends, is that in high school, I won the spirit award for the best attitude. So, that's something that most people don't know about me, but I'm very proud of it.
JLD: Okay. I didn't know that, but it's like the least shocking thing ever because you've always had the best attitude about basically everything, so.
Amy: Well, thank you.
JLD: And, Fire Nation, you obviously know Amy. She's been a multiple, repeat guest on Entrepreneurs on Fire, but today's special for a number reasons because we're going to be talking about how you can build a digital course business to generate consistent revenue, while only saying, “Yes,” to what truly lights you up. I mean, what a dream come true. And, this is what we're going to be going through here today. And, Amy, we have a lot to talk about. So, I just kind of want to dive right in because we're going to take as much time as possible to have you drop value bombs up on our head. So, what is the difference between creating a digital course for your business, and building a digital course business?
Amy: Okay. I'm so excited to talk about this because I haven't gotten the opportunity to talk about the difference a lot, and I'm very passionate about it. And, so, here's the deal: Becoming the owner of a digital course business means that you no longer are creating a course just to make some extra money in your business. So, instead of that, you begin to see, and treat your new digital course as the cornerstone of your business. Now, it becomes like the most important and profitable asset that you have, so it's one that generates revenue for you over, and over, and over again.
And, here's the greatest thing about having a digital course business: It allows you to say, “No,” to all the things that you no longer want to do. So, here's the deal: This shift means that you are fully embracing this idea of having a digital course in your business, and then actually marketing it, launching it, doing webinars in order to find your audience, but you do this consistently a few times a year. And, the bulk of your revenue is coming from digital courses. So, a lot of people who create an online core, or online business have about ten different plates in the air.
They're trying to get paid to speak on stage. They might have a group coaching program. They might have a digital course. They're doing services. They're doing one on one consulting. They're running around with their head cut off, trying to make money online. And, my whole thing is: Let's create a digital course. Let's make a lot of money with one thing in your business, and do it right, so that you can eliminate some of that stress and overwhelm. Does that make sense?
JLD: It makes all the sense in the world to me, and there's a few things I want to go over right now that Amy just shared, Fire Nation, that's so key. No. 1.) That digital course business – that's the cornerstone of your business. That is the cornerstone. And, only saying, “Yes,” to what you want to say, “Yes,” to – I mean, imagine that, Fire Nation. Imagine a world that you live in, where you can say, “Yes,” to things that you want to say, “Yes,” to because there is something that I've said a few times in the past few months, Fire Nation. I hope it's really sinking in right now. – Is that: When you say, “Yes,” to one thing, you may be thinking, “I'm only saying, 'Yes,' to that one thing.”
No. You're saying, “No,” to everything else you could have done that is now taking up the time by that one thing you said, “Yes,” to. So, why not make it something that you want to say, “Yes,” to? You need to have that mindset, and this is what's going to allow you to do just that. So, Amy, with you, one thing I love, is you're transparent. You're honest. You're just genuine about everything that you do. And, I love going behind the scenes; pulling back that curtain, so to speak. So, take me – take Fire Nation – behind the scenes of what it actually looks like to have this digital online course business. I mean, do you just sit around in your sauna all day, playing with your dog?
Amy: Yes. That's exactly what I do. How did you know? You know me so well. Okay, so this is really fun to kind of take you behind the scenes because I really do believe I have a business that looks much different than a lot of my peers. So, right now, I have three digital courses. And, funny enough, as I move into the new year – based on the time that we're recording this – I'm actually just going to have two. And, I think the fewer you have, the better. And, I have one that I launch live a few times a year, and then I'll have one on Evergreen, meaning that it's a recorded webinar, that I run ads to, every single day.
So, if we look at my business right now, we're going from three courses down to two. But, even if we just look at it where it's at now – three courses that generate money for me consistently – 90 percent of my revenue comes from these three courses. So, if I want to speak on stage, I can get paid to speak on stage. I choose not to. I don't love to travel for business. I love to travel for pleasure, and with my husband, but – In my Tony Robbins days, I traveled all over the world, way too much. So, I'm done with the business travel kind of thing. So, I don't do that a lot.
So, I don't get paid to speak unless I really, really want to. I don't do one on one consulting. I don't work with people in terms of a serve-based business, or do their marketing for them. I don't do any of that. I make 90 percent of my revenue from my actual courses. And, then, the other 10 percent is if I promote somebody else' course, or somebody else' product, like Kajaby. So, it's a product – a course platform – that I love to promote. That's all. That's all I do. Now, I keep busy because I'm constantly promoting, and making my courses better, and engaging with my community, but it is so amazing to know that I'm not pulled in a million directions, and I'm not a Jack of All Trades.
I do a few things really well, and I keep it really streamlined. So, that means when opportunities come my way, I'm really clear how I want to make money in my business, and most things, I get on what Marie Forlio calls the The No Train. I say, “No,” to a lot of stuff way more than I say, “Yes.” But, guess what that means. That means that I have consistent revenue coming in. That means I've been able to grow my business to multi-millions over the last few years, and it also means that I get a lot more time with my husband, and my son, and my dog. And, I really get to call the shots.
I ventured out into this online world to create an online business because I didn't want a boss anymore. I didn't want someone telling me what to do, or when to do it. And, so, having a digital course business allows me to be my own boss, call the shots, and also, again, not pulled in a few different directions. I think that's the one thing I really wanted to get away from.
JLD: Fire Nation, one of my big takeaways here: Less is more. I mean, think about these numbers that Amy is sharing, and 90 percent of her revenue comes from these three courses, soon to be two. And, guess what? She's great at all of those three things. Her team is able to become great at all those three things because where their focus is. They're following that one course until success. Guess what? Her ad spent is not getting out of control because she's not doing ten other things while the ads are running, and nobody's paying attention to them. They know their numbers inside out because this is what they do. This is where 90 – nine, zero – of her revenue comes from, and she knows those numbers.
So, Amy, I want to cut to the chase because so many people struggle when it comes to creating digital courses. You've created three great ones that have brought you multiple millions of dollars per year, but what are some of the struggles that people have creating digital courses?
Amy: One of the biggest ones that pops up is: “What if my idea isn't good enough? What if I spend all this time, effort, and money creating a digital course, and then I put it out into the world, and nobody buys it?” And, here's the thing: Back in the day – I want to tell you a quick story – when I first came on the scene, I knew – like, from Day 1 when I left Tony Robins – I knew I wanted to created digital course, and sell them online with webinars. This was always my goal. However, I had no idea how to do it myself, and I sure as heck didn't have an audience.
And, so, in order to make money, I started doing consulting – one on one work – for social media for small businesses. And, I fricking hated every minute of it. I built a business that I absolutely did not love, but I did it for two years because I needed to make some money, and I was bound and determined not to have to go back to corporate. Well, the good thing is when I was in the trenches, I learned a lot about my audience; what they needed; what they wanted – and, all that good stuff. And, so, I paid attention, and I decided, “Okay. That's it. I'm creating my first digital course. I'm miserable doing this consulting work. I want a different type of business model.”
So, I created my first course. It was something called, like, The Simple Social Media Formula. I think that was the exact title. And, the day, I remember like it was yesterday. I was still working from bed, like a true entrepreneur. I was in bed, typing away, putting out the email to let my audience know I had something amazing to share with them. Put it out into the world, and it was crickets. I mean, crickets. And, I was devastated. And, the reason for that is that I didn't do any work to find my audience, and nurture my audience, and grow my email list.
So, the biggest fear most people have is, “What if nobody buys my course?” No. 1.) I've already lived that experience. Nobody bought my course. No. 2.) It can be totally sidestepped if you just slowly, and methodically start building your email list. If you put a freebee out there, and every week you put a little time, and effort, and love into finding your audience, and getting them to sign up for your email list. If you do a little at a time, when you're ready to finally launch your course, you will have an audience to launch to.
And, if you're paying attention to what they're telling you, they'll tell you what type of course they want you to create. It's that list-building that you just have to make an effort, and you will have an audience to market to. I didn't, and so that's why it was crickets.
JLD: Fire Nation, it is so important to just recognize the facts that we are all standing upon the shoulders of giants. When I launched my podcast back in 2012, I didn't know what the heck I was doing? What did I do? I went and found a successful business podcast host: Jamie Masters of the Eventual Millionaire. I hired her. She mentored me. She actually introduced me to people like Amy, and Pat, and Derek Halper back at the first every conference I went – Blog World New York City, 2012.
Like, it was crazy experience for me to be there, and be like, “Wow. Like, I literally would just be an attendee here, but now I've invested myself. I'm learning from Jamie. She's introducing me to people. This is so amazing.” When it comes to courses, and webinars, Amy's the giant here, and you need to stand upon the shoulders of giants. She has proven the process. She's built a team. She's built the systems; the automations. You need to be standing upon the shoulders of giants, and learning the process from those who have come before us.
But, Amy, even with all this – even when we overcome some of these fears, and we're learning these things from people like yourself who have had so much success, we still kind of come down to, “Well, what do I actually choose for a topic that not only is going to make an impact,” – because impact is important, but you and I are very transparent about this – it's got to make some money, too. Dollar, dollar bills.
JLD: So, how do we do that? What do we choose – that topic?
Amy: So, a lot of the times when you're thinking about a topic that will resonate with your audience, make an impact, and make you money, you want to start thinking about: What do you know? Where is your expertise? Where is your knowledge? Let me give you an example: I have a star student. Her name is Anna DE Julio. And, Anna, for 23 years, was a 2nd grade math teacher.
Amy: So, 23 years of her life, 2nd grade math teacher. And, she decided that she was going to take these digital curricula that she was creating for her students, and she was going to sell them to other teachers. And, she just dabbled with it a little, and it worked. These teachers wanted to buy her math curriculum. And, so, she thought, “You know what? This could actually be a business.” So, she became my student. She learned how to create courses, and how to do webinars, and she started selling her curriculum – that she was an expert. This is what she did for 23 years. She took what she knew, and she decided that she was going to sell it to the people who needed it most.
She's now grown from being an elementary school teacher to running an online business, and here's the coolest thing ever: The girl knew nothing about marketing. And, she taught herself. She got these courses – like you said – she found the experts that could guide her, and she made $10,000.00 on her first webinar, selling her curriculum. $10,000.00, to a teacher, is a lot of money. So, right there, she's like, “Wait a second. I'm on to something.” She kept at it. She kept at it. She has a million-dollar business today.
Yes. By selling what she already knew. And, so, when I think of Anna, who, at one point what she thought she knew was how to be a teacher, but then she kind of dug a little deeper, and she's like, “Wait a second. I actually have something else here that's very valuable.” You've got to be willing to look at what you know, and then put a twist to it, and really kind of think outside the box. It could be a million-dollar idea.
JLD: Fire Nation, let's not over complicate things.
JLD: Take what you know, put a little twist on it, and sell it to who needs it the most. I mean, think about their struggles. What do you do? You provided the solution. I mean, we try to over complicate things. I just doesn't have to happen. And, if you think, Fire Nation, Amy's been dropping value bombs, well you are 100 percent correct. And, more are coming up. When we get back from thanking our sponsor.
So, Amy, you and I – we agree on a lot of things. I mean, No. 1.) You believe the best way to market, and sell a digital course, is with webinars, and I now have been doing webinars since 2013. I did one live webinar a week for two years straight because I believe so much in the power of webinars, but why do you think webinars are the best marketing and selling tool for courses?
Amy: I love that you and I both agree that –
JLD: 100 percent.
Amy: – webinars are the way to go. They're incredibly powerful. Here's the thing: In the early days of online education – I sound so old when I say that, but – In the early days of online education, it was truly enough to simply have a great digital course.
Amy: And, then, as the market got more crowded, there was this really – what I call an unfortunate shift – where it was no longer the best course that stood out, but the best-marketed course, and that's the course that would win. But, here's the thing: Long gone are the days where a mediocre course could be rescued by great marketing, or where a great course could be overcome with mediocre marketing just by sheer hustle. So, what I'm saying here is that you actually need both. You need a really good course, and you need to know how to market it.
Now, here's the exciting thing: If you learn how to use webinars to market your course, the coolest thing ever is those who – and, this would be me back in the day – are a little squeamish to sell online – If you start to sell anything, and you feel a little bit like a used car salesman, or you feel like you're pushing too much; if you ever have that fear of selling online, the beauty of webinars is there's this thing that happens where you earn the right to sell. And, what I mean by that is you get on this webinar, and you teach, and you add value, and you answer questions that your audience truly is wondering, and needing to know.
So, you give on a webinar, so that you then earn the right to say, “Look. If this was valuable, and you want to know how to do it,” because a webinar typically is the what, and what you're selling them – the course – is the how – So, if you say, “If you really find this valuable, and you want to know how to do it, join me inside my course.” And, it becomes the most natural conversation. Take it from a girl who definitely was always afraid to sell online. Webinars allowed me to give, and add value so that I could invite people, very organically, into my course. And, there is no better way to do it.
I have done hundreds of webinars, and I've actually done other marketing strategies to get people into my course, and I always come back to the fact that a webinar will connect with your audience; it will allow you to feel comfortable as you teach; allows you to give value, and then, of course, allows you to ease into selling people what they came for, what they need, and what they want.
JLD: Fire Nation, a little recap: Back in the day, it wasn't always the best course that stood out; it was the best-marketed course. I love how you put that. And, that is just no longer the case. You need to, both, be the best course, and best-marketed course. And, we're telling you one of the best, if not the best way, to market your course is through webinars. Now, a lot of people, Amy, they want to say, “You know what? I'm going to just record that one perfect webinar, and then I'm going to put it up on a website, and then I'm going to go to bed, and I'm going to wake up in the morning, and all the sales are going to be there. And, guess what? They happened while I slept, and I wasn't even there live. So, any mistakes I made, I edit it out.”
You know what? That could work. And, you do Evergreen. Great. I do Evergreen. Great. But, we both also believe in this, as well: Live webinars. When, in fact, I live by one sentence, and I've said this so many times: Sales happen on live webinars. Period. End of story. So, talk about this because some people cringe, Amy, at the thought of live webinars. Why do you think live is so important?
Amy: Oh, my gosh. I'm so glad we're talking about this. I feel very strongly that you must experience live webinars. And, you're right, JLD, it's all about the live webinars, and how they definitely bring in more sales than Evergreen. Like, hands down, 100 percent. We both do both, and so saying that really means something.
Amy: And, so here's the deal: Based on doing hundreds of live webinars, and running a business that has been fueled by Evergreen webinars, as well, I would say I know a thing or two about live versus Evergreen in this whole debate. And, I know firsthand that if you skip the live webinars, and move right into Evergreen, you're leaving money on the table. – A lot of money, in fact. Live webinars allow you to become a highly-skilled marketer in your business. If you genuinely care about doing marketing right, you've got to step up to the plate, and first do them live.
So, when you create and execute live webinars, you're able to improve on the entire launch process in real time. And, you experiment over, and over again, until you get it just right. So, with live webinars, your audience is right there with you along the way. This gives you an opportunity to see how they engage with you, and how they're engaging with your marketing message. And, this kind of stuff – that is like amazing intel. I say it's always priceless to get that real time feedback. So, in addition to that, your audience's live feedback allows you to make necessary changes in the moment, while it still counts.
So, these tweaks, and these changes in small shifts that you make, actually result in higher conversions. But, I think the biggest thing about live webinars versus Evergreen is the fact that when you are there with them live, the trust factor is considerably higher on live webinars versus Evergreen. So, that heightened trust makes selling a whole lot easier. And, as I mentioned earlier, live webinars almost always generate more revenue than Evergreen.
So, if you're looking to boost your revenue in the new year; if you're looking to play a bigger game, if you go right to Evergreen, like I said, you're not going to experience making shifts in the moment, learning what your audience wants; being able to increase the conversions literally within the minute versus letting weeks go by. So, trust me on this one. Do several live webinars when you're selling your digital course. And, after you've done several of them, you'll know what works, and what doesn't work, and at that point, I highly recommend you turn that on Evergreen. But, don't do it until you've done your live webinars.
JLD: Fire Nation, a little recap: Sales happen on live webinars. Take it from Amy. Take it from me. It's legit. As she mentions, the trust factor is just so much higher. People feel included – because, I know Amy does the same thing. I've been on plenty of her live webinars, where, like, “Oh, Sara’s coming at us from Toledo. Oh, it's Pat from San Diego. It's Greg from Denver.” We're able to call these people out that are there. They feel like they're included. They're part of the group; part of the tribe, and that just increases the trust.
And, another huge thing – and, this is why both Amy and I do these live Q&As at the end, because people have barriers. And, guess what? It might just be one small barrier that they have, and they're going to ask you that question, and you remove that barrier. That's the sale. And, they're in. And, guess what? That makes you better because you're understanding what barriers people are having. So, maybe you go back and improve your webinar to remove those barriers during the webinar, so when you do turn to Evergreen, that barrier is removed. It makes your course better because you can improve the course as a result of that, as well, because you're understanding your target market so much better.
So, Amy, you have so many tips that, of course, you teach in your webinar course, but give us one of your best. I mean, Fire Nation loves you. Let's get it.
Amy: Okay. So, I'm actually going to cheat, and give you two.
Amy: My first tip is something that I used to be against, and something that I would say, “Oh, you don't really need it.” But, times are a-changing. So, I believe, with a live webinar, you should turn on your video camera in the beginning, and then during the live Q&A at the end. Now –
JLD: I do it.
Amy: Do you do it, too?
Amy: Okay. Good.
JLD: I bring them inside the studio. I give them a quick, little tour around. I don't even try to make it professional. I'm like, “Look at, I haven't even cleaned up my desk area over here yet.”
Amy: Perfect. So, that's exactly what they want. They want the behind the scenes. They want the real. They want the gritty. And, so, for those of you who hate the idea of turning on your video camera, here's something that's going to ease your mind: I actually don't believe that you should keep that video camera on the whole time during the webinar. I think it will decrease your sales, in many cases. I think it's distracting when you create a really beautiful slide deck, and you're teaching, and you're punctuating your point with your slides, and you're on video. Sometimes, it's distracting.
So, all you really need to do is turn that video on in the beginning; say hello to everybody; introduce yourself; get the party going. You can turn the video camera off, and just focus on delivering impeccable content. When you get to the live Q&A, turn that camera back on. They need to see you. It ups the trust factor. It gives them that sense of connection with you. And, here's my second tip: The live Q&A is where the money's made. The people who are still there asking questions, or just listening in, are on the fence. They are genuinely considering paying for your course.
So, I always say as long as the questions are good, that are coming in, you stay on that Q&A as long as you need to stay there. I've done a Q&A that lasted a full hour.
Amy: If people are asking great questions, I'm staying until the very end. That live Q&A that lasted an hour generated $20,000.00 more dollars that I could have literally left on the table if I said, “Okay. I said we were going to stay here for an hour. I'm wrapping up. I'll see you guys later.” So, do what you need to do if your audience is engaged. One more tip – I can't help myself. But, if you're just starting out with webinars, and you're saying, “Okay, Amy. I might have 20 people on my webinar. What if I go into live Q&A, and nobody asks a question?” I always – no matter even if I have 1,000 people on my webinar – I always designate two to three questions related to my course that I know people are going to have.
Whether they ask it or not, I know they're going to be thinking of it. One question might be, “Okay, Amy, if I buy your course, what other tools or resources do I need to buy to make your course work?” This is something they're thinking about before they actually invest. So, what I say is, “Okay, guys, we're going to open up the live Q&A. Before we get started, let me answer some questions that always pop up. First, blah-blah-blah.” So, I start just answering questions that weren't even asked just to get the ball rolling, and get people warmed up to feel comfortable enough to ask me a question.
There's no pause. There's no awkwardness. I go right into it. So, give yourself two or three questions already written out, and just start with those.
JLD: So, there are a couple of things I want to recap, and then there's one thing I want to share, Amy, that I actually learned from you that we haven't talked about yet. Just something really brief.
JLD: Yeah. It was pretty important, too. So, No. 1.) Fire Nation, have the video on at the beginning, and just say hello. Look the camera in the eye. Welcome people into your home; into your room. Show them around, if you have a detachable camera like I do. Just make that happen. And, then, of course, during the live Q&A, just kind of bring people, again, back in. Let them know you're answering their questions. Use their name as much as possible, and have two to three standard questions to kind of get things rolling.
Something that I did learn, as well: There's going to be a chat that's involved, with a lot of webinars, and that's chats going to be going on. People will be asking questions. You always want to have a moderator in your chat that's on your team. So, of course, for me it's Kate. You know, for Amy, she has a lot of wonderful people on her team that are moderating the chat, and taking care of business. A mistake that people make: A lot of people, when they first start doing webinars, is they try to deliver their webinars, and they peak over at the chat while they're doing the webinar. That can be a disaster. You want to talk about that?
Amy: Oh, it can be a huge disaster because it takes you out of your focus. Like, you're on your game; you're delivering; you look over, and then all of a sudden you're like, “Oh, wait. Someone has a question. Or, they're confused.” And, right away, you're out of your groove.
JLD: Out of it. And, you may never get back in.
JLD: And, if you're live, Fire Nation – this is live, and you just want to be in your groove. So, speaking of live webinars, we're going to go a little off-script here because we're at the end of our chat today. Of course, we dropped a ton of value bombs, but, you know, this is only a 30 minute podcast episode, so there's so much more that I want to share with you; that, of course, Amy wants to share with you. And, Amy, believe it or not, I know it's crazy to believe, but it's the beginning of 2019. I mean, 2019 is off. It is running. And, you have an amazing live webinar that you're going to be putting on for incredible people. And, I want to make sure that my audience, Fire Nation, attends this live webinar.
So, Fire Nation, just so you know, if you want to sign up for this live webinar, you're heading to eofire.com/Amy. In the outro, I'll have more details about the dates, and the exact times, and all of that jazz. But, eofire.com/Amy. You can head over there. Sign up for this completely free, awesome webinar. Amy, talk to us about why you're doing this webinar, what's going to be on the webinar, and why we should go.
Amy: Okay. So, I'm going to take you behind the scenes with me, and show you truly in the weeds – in the details specifics – of what it takes to create a digital course business. But, here's my promise to you. In this free webinar, I'm going to show you how you can make what I call the ultimate shift from struggling to make money online, feeling stretched too thin because you're doing too much, and feeling uncertain about what you should be doing to make your business profitable, to owning a thriving, digital course business.
So, by the end of our time together, you're going to discover exactly what it takes to create the kind of business that you literally are generating revenue over and over again, without spinning all those crazy plates.
JLD: Where else in the world would you want to be, Fire Nation? I mean, hello?
JLD: Come on.
Amy: Come on, now.
JLD: I mean, Netflix? No. Movies? No. Baseball game? Heck, no? We're going to be at this live webinar. Amy's going to give you a shout-out. She's going to give me a shout-out. Because, we're going to be there. We're going to be engaging in the chat, and then she's going to get down to business, and she's going to focus, get into her groove, and drop value bombs. So, do not miss this completely free, amazing, live webinar. So, Amy, before we say goodbye today, let me turn the mic over to you. Share anything you want to share with Fire Nation; maybe one final call to action, and then we'll let you go.
Amy: So, first of all, thanks, guys, for listening in. I always love to talk about course creation, and doing webinars, and all this cool stuff that you get to do in your business. One of the things, as we move into this new year, I want you to think about what JLD said in the very beginning: Less is more. You don't need to pile on a million projects, and hustle your buns off until you're so tired you can't even get out of bed, in order to make your online business work. You can choose a few core projects, and do them really well, and do them over and over again in order to generate a crazy, profitable business.
So, just know that I think JLD, and my own business – perfect examples of that. And, I'd love to talk to you more about that on the free webinar. Plus, one thing I'll add to that is: Webinars are my thing. That is how I've generated a multi-million dollar business. So, if you just want to see how I put together my webinars; how I present the content – all that good stuff, then come on over because I'm very intentional about it all, so I'd love to share that with you, as well.
JLD: I'm glad you brought up that last point because, Fire Nation, this is going back to what I said about standing upon the shoulders of giants. I've had people that have no desire, and they'll never launch a podcast, but they just don't want to. It's their prerogative; their desire, and that's great for them. That's fine. That's their decision, but they've come, and they've watched five, seven, ten of my live webinars because they're studying how I deliver the content; how I engage; what my pitch looks like; how I answer questions.
JLD: All of these things are going to be what makes you win when you launch your thing. So, Fire Nation, just remember you're the average of the five people who you spend the most time with, and today you've been hanging out with AP and JLD. So, keep up the heat, and of course, like I said in the outro, we'll have all the details about the time, and the date available for this completely free live webinar that Amy's going to just absolutely crush. But, head over to eofire.com/Amy. Secure your spot. And, Amy, I just want to thank you for sharing this incredible story, and journey, and all of your knowledge, and value bombs with Fire Nation. So, for that, we salute you, and we'll catch you on the flip side.
Business Transcription provided by GMR Transcription Services
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!