Anik is the founder and CEO of Lurn, Inc. He is widely considered, by the industry, as one of today’s most successful online marketers. His specialties include profit-generating product launches and evergreen funnels, building backends and funnels, article marketing, search engine optimization, affiliate marketing and business management consulting. BusinessWeek recognized him in the Top 3 of the Best U.S. Entrepreneurs Under 25. He’s an Inc500 CEO, listed 2-times among the Fastest Growing Companies in America. Today, he teaches people how to create their own online passion-based businesses.

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Resources Mentioned:

Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
The 5 Step System – Get Anik’s book for FREE – plus watch his training on How To Get an Online Business Up & Running in 5 simple steps!

3 Key Points:

No matter what business you’re building, start collecting email addresses, and start communicating with them a minimum of 3-5 times a week.
People who are trying to build an email business, in many cases, are doing it wrong. They’re out there trying to monetize too quick and too abrasively.
95% of people who have built an online business or who have tried to scale an online business and failed, it’s due to their inability to get traffic.

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Audio Masterclass Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How To Turn Your Email Address Into a 7 Figure Business
[01:53] – Anik shares something interesting about himself that most people don’t know.
[02:53] – Why is email marketing a powerful tool for entrepreneurs today?
- It’s not because of the product you promote – in order to build a great business, you need to develop a relationship with your audience and maintain that relationship.
- The best part about an email is that it is very easy to get.
- Once you have an email list of around 20-40k, it’s like being able to speak to a New York Yankees stadium full of people everyday!
- Email allows you to broadcast out immediately and instantly communicate impact, influence, and build and maintain relationships.
[06:17] – How does one build an email marketing business the right way?
- The Internet was actually invented because an email was sent.
- 66% of people who have an email address said that they had made a buying decision as a result of an email.
- 72% of people prefer to receive communication from companies and businesses via email.
- How you collect someone’s email depends on your business…
- A brilliant email marketer is not a brilliant writer. They’re just good at building relationships
- The first thing you need is a page or a box on your website that asks for someone’s email address and collects it.
- The second thing you need is the gift you’re going to give in exchange for that email address
- The third thing is an auto responder.
- Fourth is a monetization strategy.
- People who are trying to build an email business, in many cases, are doing it wrong. They’re out there trying to monetize too quick and too abrasively.
- Fifth thing that you need is emails!
[17:21] – Anik talks about building a 10,000 person email list plus his 3 favorite traffic sources.
- 95% of people who have built an online business or who have tried to scale an online business and failed – it’s due to their inability to get traffic. It’s simply because they complicate the process of getting traffic.
- The 5 Step System – Get Anik’s book for FREE! Plus watch his training on How To Get an Online Business Up & Running in 5 simple steps!
- Number one is solo ads – an old art that has been forgotten by many
- Number two is influencer marketing.
- Number three is Facebook ads.
- When you’re starting, just pick one – you don’t need all three. It’s too confusing. That will be the fastest way to get 10,000 emails
- 10,000 email addresses is your ticket to quitting your job. Anyone of Anik’s students who uses their system and got to 10,000 emails – they make a minimum of $60,000-$100,000 a year if they do it right.
28:52 –A timeout to thank our sponsor, Shopify!
[31:34] – There are three kinds of emails that you have to send…
- One is to tell a story.
- Two is content; you’ve got to deliver value.
- The second element to getting someone to spend money with you is credibility.
- Three is a sales email.
- Humans love to buy. It is scientifically proven. When they purchase, they get a high. It’s like being on a drug.
- Once you’ve become really good at this stuff, you can do a hybrid email—that’s when you tie a story and then go into a sales email – you use the story to sell someone something.
[38:04] – The 3 ways to monetize and generate 7-figures from an email address.
- First, cost per acquisition is still a great place to go.
- Second, affiliate commission: that’s you endorsing a program and getting a commission for the sales you get.
- Third, is your own product.
- Fourth is coaching or consulting.
- If you have products or services and you are not sending emails, you are missing out on a lot of money.
[43:13] – Anik shares the $1.1 million in commissions case study!
[49:14] – Anik’s parting piece of guidance
- No matter what business you’re building, start collecting email addresses, and start communicating with them a minimum of 3-5 times a week. Don’t always sell. Deliver value. Every now and then, sell something. It is a guarantee that you will see a massive increase in revenue
- The 5 Step System – Get Anik’s book for FREE! Plus watch his training on How To Get an Online Business Up & Running in 5 simple steps!