Anik is the founder and CEO of Lurn, Inc. He is widely considered, by the industry, as one of today’s most successful online marketers. His specialties include profit-generating product launches and evergreen funnels, building backends and funnels, article marketing, search engine optimization, affiliate marketing and business management consulting. BusinessWeek recognized him in the Top 3 of the Best U.S. Entrepreneurs Under 25. He’s an Inc500 CEO, listed 2-times among the Fastest Growing Companies in America. Today, he teaches people how to create their own online passion-based businesses.

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Resources

Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!

The 5 Step System – Get Anik’s book for FREE – plus watch his training on How To Get an Online Business Up & Running in 5 simple steps!

3 Value Bombs

1) No matter what business you’re building, start collecting email addresses, and start communicating with them a minimum of 3-5 times a week.

2) People who are trying to build an email business, in many cases, are doing it wrong. They’re out there trying to monetize too quick and too abrasively.

3) 95% of people who have built an online business or who have tried to scale an online business and failed, it’s due to their inability to get traffic.

Sponsor

Shopify: Are you an independent business owner looking for a commerce platform that will be a reliable partner when it comes to selling your products? Then look no further than Shopify! Visit Shopify.com to start your free trial today!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How To Turn Your Email Address Into a 7 Figure Business

[01:53] – Anik shares something interesting about himself that most people don’t know.

[02:53] – Why is email marketing a powerful tool for entrepreneurs today?

It’s not because of the product you promote – in order to build a great business, you need to develop a relationship with your audience and maintain that relationship.
The best part about an email is that it is very easy to get.
Once you have an email list of around 20-40k, it’s like being able to speak to a New York Yankees stadium full of people everyday!
Email allows you to broadcast out immediately and instantly communicate impact, influence, and build and maintain relationships.

[06:17] – How does one build an email marketing business the right way?

The Internet was actually invented because an email was sent.
66% of people who have an email address said that they had made a buying decision as a result of an email.
72% of people prefer to receive communication from companies and businesses via email.
How you collect someone’s email depends on your business…
A brilliant email marketer is not a brilliant writer. They’re just good at building relationships
The first thing you need is a page or a box on your website that asks for someone’s email address and collects it.
The second thing you need is the gift you’re going to give in exchange for that email address
The third thing is an auto responder.
Fourth is a monetization strategy.
People who are trying to build an email business, in many cases, are doing it wrong. They’re out there trying to monetize too quick and too abrasively.
Fifth thing that you need is emails!

[17:21] – Anik talks about building a 10,000 person email list plus his 3 favorite traffic sources.

95% of people who have built an online business or who have tried to scale an online business and failed – it’s due to their inability to get traffic. It’s simply because they complicate the process of getting traffic.
The 5 Step System – Get Anik’s book for FREE! Plus watch his training on How To Get an Online Business Up & Running in 5 simple steps!
Number one is solo ads – an old art that has been forgotten by many
Number two is influencer marketing.
Number three is Facebook ads.
When you’re starting, just pick one – you don’t need all three. It’s too confusing. That will be the fastest way to get 10,000 emails
10,000 email addresses is your ticket to quitting your job. Anyone of Anik’s students who uses their system and got to 10,000 emails – they make a minimum of $60,000-$100,000 a year if they do it right.

[28:52] –A timeout to thank our sponsor, Shopify!

[31:34] – There are three kinds of emails that you have to send…

One is to tell a story.
Two is content; you’ve got to deliver value.
The second element to getting someone to spend money with you is credibility.
Three is a sales email.
Humans love to buy. It is scientifically proven. When they purchase, they get a high. It’s like being on a drug.
Once you’ve become really good at this stuff, you can do a hybrid email—that’s when you tie a story and then go into a sales email – you use the story to sell someone something.

[38:04] – The 3 ways to monetize and generate 7-figures from an email address.

First, cost per acquisition is still a great place to go.
Second, affiliate commission: that’s you endorsing a program and getting a commission for the sales you get.
Third, is your own product.
Fourth is coaching or consulting.
If you have products or services and you are not sending emails, you are missing out on a lot of money.

[43:13] – Anik shares the $1.1 million in commissions case study!

[49:14] – Anik’s parting piece of guidance

No matter what business you’re building, start collecting email addresses, and start communicating with them a minimum of 3-5 times a week. Don’t always sell. Deliver value. Every now and then, sell something. It is a guarantee that you will see a massive increase in revenue
The 5 Step System – Get Anik’s book for FREE! Plus watch his training on How To Get an Online Business Up & Running in 5 simple steps!