April MacLean is founder of Infuse Dance Collective, a company pushing art into innovative new spaces and bridging the gap between technique and soul through both it’s brick and mortar and online studios.
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3 Value Bombs
1) Being an artist does not mean you need to be poor.
2) Believe in your message and become a savvy marketer.
3) Life isn’t solely about content consumption—it’s also about content production.
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(click the time stamp to jump directly to that point in the episode.)
[00:56] – April is a mom and a navy wife
[01:12] – She owns a brick and mortar studio and online branches
[01:21] – Her curiosity in dance stems from her time in foster care
[02:54] – Her area of expertise is in telling the story of dance as it relates to the necessity of artists who are business savvy
[03:44] – Dancers are always getting phone calls inviting them to do stuff for free
[05:09] – April’s co-founder lived in Paris as Sambista, and made way more money there than she made in the US
[05:30] – The US is not supportive of performing arts because it was founded on Puritanism
[06:58] – If you believe in your message, become a savvy marketer
[07:32] – If April had not become a dancer, she would be disrupting the educational system
[08:41] – April loves Mission U’s advocacy in education
[11:02] – April looks at art like fairy dust—it amplifies everything you put it into
[14:47] – Incubators, accelerators, and tech startups are the business world’s take on artistry
[17:11] – April believes artists should be educated about money—that they should be taught their art is worth monetary investment from others
[19:01] – Short- vs Long-Term Money in Art
[20:44] – Last month, April and her co-founder launched an online dance magazine
[21:12] – “Always be weighing the pros and cons”
[22:40] – April read an article about input deprivation where some people get addicted to information
[23:00] – If input deprivation happens to you, understand that you have to take action on the input you’re getting
[25:30] – There are seasons in life where you have to consume and seasons in life where you have to produce
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