Brendan Kane is a business and digital strategist for Fortune 500 corporations, brands, and celebrities. He thrives on helping his clients find and engage new audiences that reward relevant content, products, and services with their attention and spend.
One Million Followers – Get Brendan’s book for FREE!
Brendan’s Email – Reach out to Brendan directly!
3 Value Bombs
1) Have the mindset of testing and learning. Don’t get complacent.
2) Visualize your core customer. Know what hook point will make somebody stop what they’re doing and share your content.
3) Go where the traffic is. Don’t try and create it from scratch.
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Today’s Audio MASTERCLASS: What I learned by being a part of Taylor Swift’s first $1 million dollar month on eCommerce with Brendan Kane
[01:05] – Brendan shares something about himself that most people don’t know.
- He recently experienced a psychedelic therapy session that was eye-opening and enlightening.
[03:47] – Brendan talks about generating 1 million followers in 30 days.
- It’s important to understand why you want to generate followers.
- The biggest thing in generating followers is content. If you’re not good at creating content, you’re not going to be successful.
- One of the biggest mistakes that people make is they invest way too much in a specific direction without looking at analytics and data.
- Leverage advertising platforms as a market research tool.
[07:35] – 3 ways entrepreneurs run social media like a celebrity.
- It comes down to distribution of content.
- Go where the traffic is. Don’t try and create it from scratch.
- Harness the traffic and drive it back.
- Know how to build your brand for longevity; constantly reinvent yourself and learn about the content you’re putting out to the world.
- Show appreciation and connection to fans – that fosters a strong relationship with them.
- Somebody will be a brand advocate for you.
- Word-of-mouth strategy and virality are the most valuable ways of advertising.
[11:51] – JLD’s summary of what Brendan has shared
[13:04] – How did Brendan start the first ever influencer marketing campaign on YouTube?
- See what assets you have and leverage those assets to do something bigger and better.
[16:06] – Leverage interview content to build your brand.
- Tap into another person’s audience (your interviewee)
- One of the biggest ways to build your brand is be able to interview amazing people because your brand is being associated with them.
[21:01] – How can we craft word-of-mouth sharing for our online content?
- Visualize your core customer. Know what hook point will make somebody stop what they’re doing and share your content.
[24:10] – Brendan’s parting piece of guidance
- Have the mindset of testing and learning. Don’t get complacent.
- One Million Followers – Get Brendan’s book for FREE!
- Brendan’s Email – Reach out to Brendan directly!
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