Brian Moran is a New York Times bestselling author and thought leader, and recognized Top Global Guru. His book is in 13 different languages. He is a successful entrepreneur, consultant, speaker and coach.

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Getting Started Course – Grab your walkthrough of how to put your 12-Week Year into play!

3 Value Bombs

1) Confidence comes with competence.

2) It is difficult to execute a plan if it is too broad, overwhelming, and diffused.

3) Engage with 1 or 2 people who have big goals and dreams – the same as you – and go forward together.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: The 12-Week Year: How to Accomplish More in 12 Weeks Than Most Do in 12 Months with Brian Moran

[1:10]– Brian shares something interesting about himself that most people do not know.

He entered a disco dance contest in the early ’80s.

[3:19] – How can annual goals and plans be a barrier to great results?

There are benefits to having annual goals and plans, however, the annual cycle is a long timeframe.
Brian and his business partner adapted a concept from athletics called Periodization: it’s focused on particular skills and disciplines.
The more you embrace the 12-Week Year in your thinking, the bigger impact it has on your actions and results.

[6:18] – Brian defines “Diffused”, and shares how you can focus in a “Diffused World”

The world is more diffused now than ever due to technology.
“Diffused” is when you’re trying to do something from one place physically, but you’re in a different place mentally.
Focus on the “less is more” concept until you achieve success.

[10:10] – Brian talks about his belief that execution trumps ideas every day of the week.

The marketplace only rewards the ideas and the knowledge that is applied.
This applies to business and your personal life.
It is all about the execution.

[12:37] – How can you get yourself to do what needs to be done?

It takes sacrifice to be great.
Confidence comes with competence.
Do the thing that fears you most, and your fear will dissipate.
Act on your commitments, not your feelings.
Focus on starting, not finishing.

[18:18] – A timeout to thank our sponsors, Launch and Scale Now and The Marketing Secrets Podcast!

[20:59] – Why do most plans fail?

Traditional plans often fail because the goal for most people is to just create a plan. Annualized planning just creates overwhelm
Plans should be directional.
It is difficult to execute a plan if it is too broad, overwhelming, and diffused.

[24:19] – What is the most powerful lead indicator?

With the 12-Week Year, your overall plan translates into a weekly plan, and you can score your execution weekly.
If you want to predict your future, look at your daily actions.

[26:25] – How can Fire Nation be great today?

Grasp the empowering concept of The Greatness At The Moment Principle.
All you have is right now. Take that action, and be great.

[28:25] – Brian’s parting piece of guidance.

Do not get caught up in chasing a bunch of new ideas and looking for something you’re unfamiliar with. Start focusing on the execution to get to where you want to be.
Getting Started Course – Get a walkthrough of how to put your 12-Week Year in the play!

[29:54] – How can you make sure that the 12-Week Year happens?

Engage with 1 or 2 people who have big goals and dreams – the same as you – and go forward together.

Killer Resources!

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The 12 Week Year: How to Accomplish More in 12 Weeks Than Most Do in 12 Months with Brian Moran

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