Clay is the former U.S. SBA Entrepreneur of the Year, founder of 6 multi-million dollar companies, Forbes Contributor, author of 13 books & host of 6-times iTunes chart topping podcast. Special Guest Kevin Thomas Founder of www.MultiCleanOK.com.

Subscribe to EOFire

Apple | Spotify | iHeart

Guest Resources

Thrive Time Show – Visit the website for your free assessment and to register for upcoming events. Schedule your free 13-point assessment and get info on upcoming business workshops.

Multi Clean – Go to their website and get a free custom quote and read their 5-star reviews.

3 Value Bombs

1. You don’t need a massive team to start—just a proven system.

2. V.I.S.M.D. is the marketing formula for explosive growth. Video testimonials, Images, SEO content. More reviews, and a Dream 100 list can transform your lead generation.

3. Success requires relentless consistency. With weekly coaching, documented systems, and leadership commitment, Multi Clean created predictable results and customer “wow” moments.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: 5X Growth: From 60 Employees to 350+ Employees with Special Guest Kevin Thomas of www.MultiCleanOK.com

[2:21] – Clay shares why Kevin’s success is wildly impressive—but totally repeatable.

Kevin used Clay’s system to grow explosively.
Clay encourages listeners to believe they can do the same.

[3:33]- Clay shares his observations from Multi Clean’s website and branding strategy and talks about the four steps to business growth.

Clear CTAs like “Get a Free Quote” and highlighted customer reviews build trust fast.
The four steps to business growth are:

1. Find a problem
2. Solve it
3. Sell it
4. Nail it and scale it

[5:45] – Clay talks about the five-part marketing strategy.

V: Video testimonials
I: Images
S: SEO content
M: More Google reviews
D: Dream 100 outreach list

[8:15] – Clay tells why executing the plan matters more than understanding it.

“Vision without execution is hallucination.” — Napoleon Hill

[8:43] – Kevin shares the time he realized he could scale past 50 employees.

Kevin recalls hearing Clay on the radio and deciding to pursue coaching.
Their company grew from 65 to 350 employees.

[10:47] – A timeout to thank our sponsors!

OddsJam: Ready to launch your own sports betting platform? OddsJam’s real-time API is trusted by companies big and small. Visit OddsJam.com/odds-api to learn more and talk with their team today. Mention promo FIRENATION to receive an exclusive discount!
NetSuite: NetSuite, by Oracle, is your AI powered business management suite, trusted by over 42,000 businesses. Download the free e-book, “Navigating Global Trade: 3 Insights for Leaders”, at NetSuite.com/fire!

[13:36] – Kevin shares when he decided to make the first call with Clay.

He learned systems, processes, and consistent daily action are keys.
Learned how to document everything from admin to operations to owner tasks.
Show up every day and keep swinging.

[15:13] – Clay talks about why systems matter more than grind.

SOPs are the foundation for business success and freedom.
We can all learn from mentors and mistakes.
Have a proven system.
Pay the price and show up.
A skill is repeatable.
Step 1 is all about branding.
Step 2 is having pre-written sales scripts, emails and processes.

[19:36] – Kevin talks about what it would like without documented systems.

It would be an absolute chaos would look like without documented systems.
Weekly coaching has been game-changing.
A coach can say what no one else will—honest business advice.

[21:23] – Clay talks about Step 3—Create “customer wow” systems.

Example: Tim Tebow and Eric Trump always deliver memorable experiences.
Multi Clean ensures clients are wowed consistently through service and follow-through.

[26:22] – Clay gives the final piece.

Step 4—Measure what you treasure.
You will slack where you don’t track.
Weekly metric reviews are non-negotiable for Kevin’s team.

[28:11] – Kevin describes what he learned at Thrive Time conferences and gives his call to action.

Be consistent. Each department at Multi Clean follows documented systems from quote to invoice.
“Every conference adds something new to our business toolkit.”
Multi Clean – Go to their website and get a free custom quote and read their 5-star reviews.

[30:04] – Final call to action

Thrive Time Show – Visit the website for your free assessment and to register for upcoming events. Schedule your free 13-point assessment and get info on upcoming business workshops.

[31:10] – Thank you to our Sponsors!

OddsJam: Ready to launch your own sports betting platform? OddsJam’s real-time API is trusted by companies big and small. Visit OddsJam.com/odds-api to learn more and talk with their team today. Mention promo FIRENATION to receive an exclusive discount!
NetSuite: NetSuite, by Oracle, is your AI powered business management suite, trusted by over 42,000 businesses. Download the free e-book, “Navigating Global Trade: 3 Insights for Leaders”, at NetSuite.com/fire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!