Clay Clark is the former U.S. SBA Entrepreneur of the Year, founder of 6 multi-million dollar companies, Forbes Contributor, author of 13 books & host of 6-times Apple Podcasts chart-topping podcast (with 1,980 episodes).
Clay’s website – Go to Clay’s website and look at the testimonials. Research. Then call and schedule a 13-point assessment and let’s get serious!
Email Clay Here – Get a download of Clay’s ebook for FREE by sending him an email!
3 Value Bombs
1) The business is just a vehicle to get you to where you want to go.
2) Be willing to pick up the hammer and hit the nail, even if it may hit your thumb. If you hit your thumb often, eventually you’ll get better.
3) If you get one interruption, it takes 10-20 minutes to refocus and remember what you were talking about.
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**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: 8 Steps to Super Success and 400% Growth with Clay Clark.
[1:14] – Clay shares something interesting about himself that most people do not know.
- He was invited by the President of the United States to the White House to attend a deregulation summit.
[1:57] – The first step to achieving Super Success.
- Think about your F-6 goals — goals for your Faith, Family, Finances, Fitness, Friendship and Fun. Then, ask yourself a tough question, “How much does that cost?”
- Own the business. The business is just a vehicle to get you to where you want to go.
[3:21] – What is the next step after defining your goals?
- Once you have your goals, put it clear in your mind.
- Figure out what it costs you on a weekly basis to get there.
- Know how many transactions you need per year to achieve your goal.
[6:11] – What is implementation?
- Sometimes people just want to gather knowledge.
- Be willing to pick up the hammer and hit the nail, even if it may hit your thumb. If you hit your thumb often, eventually you’ll get better.
- As an entrepreneur, you have to define, act, measure, and refine.
- Implementation is all about activation. Not just a hearer of these words, but a doer of these words.
[9:10] – How can Fire Nation get in on that 13-point assessment?
- Go to Clay’s website and see the 160 clients they have worked with in the past year; look at their growth rate.
[11:13] – Clay elaborates on the thought that “you want to make sure your goals, your values, and the plan of your mentor all align.”
- If you’re a diligent doer, you’re going to love what Clay does. But if you’re somebody who wants to sit back and think that you can auto-ship your way to success with no effort at all, then don’t bother.
[16:59] – Trust is important, but why must we verify?
- Look for testimonials, references, case studies, and a trail of success.
- You have to earn right to criticize.
- Don’t buy into mockeries, photos, and a fake number of Twitter followers.
[19:32] – Where do most people go wrong when it comes to achieving success?
- It’s when we implement passively.
- Email Clay Here – Download Clay’s Ebook for FREE by sending him an email!
- Get the most objective Google reviews from happy customers.
- Have the most content.
- You have to be mobile compliant.
- If you’re out there and you have a product or service, no matter how much marketing and branding we put into it, you have to have a good product.
- You can’t over-brand your way past a bad product.
- Wow the customer.
[24:25] – Clay talks about the value of putting blinders on and focusing on implementation.
- Discipline and determination are required
- Implementation, not ideas, is the key to success.
[29:58] – Clay shares the meaning of the phrase “You must surround yourself with a competent team if you want to fulfill the dream.”
- As the bible says in Proverbs [13:20], “Walk with wise and become wise, for a companion of fools suffers harm.”
- Go to Clay’s website, check out the success his clients have had, schedule a 13-point assessment, and your life will never be the same.
[33:16] – Clay talks to Randy, one of his clients, about his success story.
- Randy had been in business for more than 14 years. Before he ran into Clay, they were getting $2 million per year. After applying Clay’s system, he doubled it to $4 million per year. By the end of this year, they’ll go past $8 million.
[36:41] – The one specific thing that brought Randy to the next level…
- Being at the top of Google
[41:37] – Clay’s call to action for Fire Nation.
- We’re all created in God’s image. Nobody out there is a mistake.
- Now that we know we are significant, find your proven path. Find a mentor.
- Trust no one.
- Clay’s website – check out the success rate of his clients, schedule a 13-point assessment, and your life will never be the same!
What's shaking fire nation, JLD here with an audio master class on the eight Steps to Super Success and for 100% growth to drop these Value Bombs I have brought to Clay Clark on the mic. He is the former U S SBA Entrepreneur of the Year founder of six multi-million dollar companies. Forbes Contributor author of 13 books in Host of these six times iTunes chart topping podcast with over 1900 in Haiti episodes. He's catching up to me in fire nation. We're going to be talking about that the first steps to achieving Super success, why you need to trust, but also verify in where do most people would get it wrong when it comes to achieving business Success and so much more fire nation.
When we get back from thinking our Sponsors grow your online business with online courses, by jumping into Thinkific five day Course Challenge Today over five days, you'll here from inspiring speakers. We'll walk you through the whole process. So you'll know exactly where you're headed. Sign up for this free challenge today at thinkific.com/fire that's T H I N K I F I C.com/fire Clay once again, say hello to fire nation and share something interesting about yourself that people don't know. And you haven't shared yet. Hello? Fire
1 (1m 23s):
So I'm Clay Clark and I was invited by the president of the United States and the white house to attend a deregulation, a summit. And I never thought that I would be invited to the white house for any purpose. So that would be my fun fact. I have yet to share with me today.
0 (1m 39s):
Yeah. And that's a pretty fun fact and fire nation. I know you are fired up because we're talking about the eight Steps to Super Success and 400% Growth with none other than Clay Clark we also have a pretty cool guests. Randy will be introducing here soon as well. So Clay as always, I just want to deliver maximum value as you always do. So what is that first step to achieving Super success? What we have here
1 (2m 6s):
To get clarity on our goals for our F six life. And I think a lot of times we think about our life as just one area, but you got to think about your goals for your, for your faith, your goals for your family, your goals for your finances, your goals for your fitness, friendship, and fun. Again, here, you have to define your F six goals, goals for your faith, your family, your finances, your fitness, your friendship, and your fun. You got to think about that and ask yourself a tough question. How much does that cost? Because I know for me, one of my company's we cut men's hair and we, we didn't do a lot of haircuts it at the end of the day, I want to generate $96,000 a year from that business. So that's what I want to generate is very specific. Okay.
1 (2m 46s):
And I need a break. I pay myself approximately $2 per a haircut for an elephant in the room. So the guy comes in, we cut your hair. And I pay myself $2 per haircut, and we have thousands of members, but the business exists to serve me. I don't exist to serve the I'm not going to go build a business. That traps MI. I'm not going to have a business that controls me a business that owns me. I'm going to own the business. And the business is just the vehicle to get me to where I want to go. What I love it.
0 (3m 10s):
It is, you're just a numbers guy. You know, the analytics, you know, what has to work in order for it to work. You are very goal-driven. So you know how to define goals. So once fire nation has sat down and define our own goals, what is that next step?
1 (3m 25s):
Well, the next step is you've got to be once you, once you have those goals, very clear in your mind, and step one, you do find those goals. Step two, as you got to figure out what it costs you on a weekly basis to get there. And, and when we, when we introduced today is a guest on today's show. This guy does outdoor living. Okay. He does pergolas and patios outdoor chimney is that kind of thing. Really cool stuff. But at the end of the day, if he builds a pergola, it doesn't have any money left. What was the point? So you got to be able to figure out how much profit are you going to make per customer, and how many customers do you need per week to achieve your goals? I just think a lot of times, John, I think a lot of times people are passionate about their business and they don't think about how much money they're going to make per transaction.
1 (4m 10s):
And sadly years ago, I worked with a lady that made these and believable deserts. So I won't mention the specifics. I'm not throwing her under the bus. And I'm just saying unbelievable deserts, that tasted great. And she said, I need help marketing. And we got it at the top of Google. We grew the business, unbelievable branding. And every time I would bring up the numbers, she would say, don't worry about it, my account, and will handle that. You know, it's like, it's like, we're talking about what is it for SPG? No, we need to worry about my account. We will handle that. And what happens is, is that each month I would ask, I would ask, it turns out, if you can believe it at $2 a cookie, she wasn't making more than 10 cents per cookie. Now I ask you this, her goals are where to make over a a hundred thousand dollars a year.
1 (4m 52s):
How many cookies? And at 10 cent prophet, do you have to sell to make a, a a hundred thousand dollars? We did the math. And if I pointed it out to her, I said, you don't even have the oven capacity to ever achieve your goal, let alone break even. And I think a lot of times it's Entrepreneurs we put our passion and our vision and our branding and our logo and our drip emails in our, on our website and our business cards, all of that at the front, at the forefront, our vision works. We're excited and we never take the time to think, am I making any money here? We never had that. And thought we needed to just take a timeout, take a sober moment and go, how much money does it cost me to achieve my goals? How much will it cost?
1 (5m 33s):
And how many transactions do I need to have per year to achieve that goal? In my head,
0 (5m 37s):
The crew is lounging in celebrate in every day. No more public how's
1 (5m 42s):
That? And I just
0 (5m 44s):
Picked up right? Where you dropped it off. We're talking juicy. We are talking notorious VIG. I mean, Clay, you know about the same age Mann. We know that song inside.
1 (5m 53s):
Jenna says, I couldn't be sure of this. Oh, that's a great, unbelievable eyes to memorize those lyrics while playing NHL 96 on my second Genesis. Wow.
0 (6m 5s):
We are the same generation. We're almost the same person. I love this. And let's move on to number three, which is implementation. I mean, we've done the goals. We've defined them. What does implementation? Well, a lot
1 (6m 19s):
At times I don't get it and you don't get it. We don't get it, but people will reach out to you. I'm sure. And saying, you know, John, Lee Dumas I want to advertise. Oh yeah. Like I advertise on your program because I have loved your audience and your audience loves our conference. Okay. But a lot of times people will reach out for a quote. You give them a quote and then you never hear from it. So it's like, sometimes people just want to gather knowledge and your listeners are great listeners. They would never do that. But you know, other people and see what happens is a lot of times we watch Ted talks and we go, Hmm, Simon Sinek said that. And that was interesting. Your wife asks you, your husband asks you, your friend says, what did you learn at the conference? You know? Oh, that was interesting. And you leave with a note pad filled with notes that are interesting.
1 (7m 2s):
And then you put that in the junk drawer with your double D batteries and your VC are manual. You cannot throw away the BCR manual. No, you can. You put it in there with the old cell phone charger, because you're not going to die. This is a drawer where you put things that you're never going to act upon. You got old cell phones, old cell phone chargers, you got an iPad box. Some of you all have a iPad box. You haven't used that. Even. What are you doing with that? I'm going to read the gift using that box. But the point is you didn't take your notes and you come back and you don't implement. And JLD your all about helping Podcast teachers to actually grow an audience. And I'm sure it frustrates you. And I know it frustrates me when somebody wants to help, but they're unwilling to pick up the hammer and hit the nail because they say that I get my thumb.
1 (7m 46s):
You go listen to homeboy, home girl, you are going to hit your thumb, but you've got to do it. And if you hit your thumb often enough, eventually you'll get better listeners right now, somebody I'm talking to somebody right now. If somebody is it's your, your you're going, is he talking to me? You are smart, but you just keep ready, aim, ready, aim, ready, aim, aim, aim, aim. And really you have to is an entrepreneur. You have to define act, measure, refine. I repeat, define act, measure, refine that that's the rhythm define act, measure, refine. So you have to reach out to somebody, whether it be me or you JLD or some other mentor, who's clearly achieved success. And after you vetted them and verified and done your research, your going to have to implement and implementation is all about activation.
1 (8m 30s):
It's about doing, not being just a hearer of these words, but a doer of these words. And that's the kind of people that I love to work with. And that's why we have such Epic Growth with our clients. Because when people reach out and we'll schedule a 13 point assessment, my team vets them, and I personally do all the assessments to find out, can this person handle it? Is this person going to do it? And I think all your listeners can, can handle it, but will they choose to it? And by the way, so
0 (8m 56s):
Many of you fire nation have reached out and have actually gone through Clay 13.0 assessment. And we're going on a lot of directions over this entire interview today. So before we go into the next step, Clay what is fire nation have to do to take the first step, to get that 13 point assessment complete?
1 (9m 12s):
What we are going to do is I'm going to go to the thrive time show.com forward slash EO. Fire a thrive time show.com forward slash EO Fire and you and I have so many people that listen to your show that listen to my snow. Vice-versa a lot of people they'll say Clay. I used to listen to your show and now I listened to jail. And what you know is this kind of what our audience, and they would go back and forth. And then you go to the thrive time show.com forward slash EOFire. I have listed will only take on a 160 clients. I've listed all one, 160 clients that we've worked with in the past year. And you will see their first name, their last name, their web address, and their growth rate. Wow. And so you can verify these people and I'm telling our average client grew by 104% last year.
1 (9m 56s):
Okay. So what I'm telling you a better plumber code.com. He grew by 79%. Jeff Watson. When I say Christina, Nima is one of your listeners, by the way, Cape Cod auto body and detailing based in Boston. And this lady loves to laugh style and she loves bill Belichick and she loves growing her business by 67%. You talking about Stuart Go with accolade exterior's dot com growing by 82% cat Barbie grown by 140% with Barbie cookies.com. Brian T. Armstrong growing by 89%. I mean, this is real talk real talk real. I've been here since 2006 real talk. And so people say, I have a job. People say, what's your job.
1 (10m 37s):
I have a vocation. And that's a calling it a calling is where you feel called to do this. Go to thrive time, show.com forward slash EOFire to schedule it at 13.8,
0 (10m 45s):
It's going to be straight Fire fire nation. And remember these words define act, measure, refine. And I personally love getting these emails to, from people that are listening to Clay's past shows that he's been on before and then going, taking this 13 point assessment, connecting with him in some of the lucky ones, becoming one of his one 60 in having that average one 104% growth over the course of a year, a massive, massive stuff in Clay. I love your phrase. You want to make sure your goals, your values in the plan of your mentor, all align, break that down for fire nation. What do you mean by that?
1 (11m 22s):
Okay. Well, when I went working with Randy, who you guys will meet in just a minute, Randy reached out to us. He had a company, here's a company called PMH OKC. He builds pergolas outdoor kitchen, these cool, cool things. And he was a referral from his friend, Bronson and Bronson is a great guy. He is a top selling insurance agent guy. And I met Ray. I met Randy and I'm going, okay. This guy is a, he has the same freedom loving values. I have. He believes in the constitution, he loves his wife, loves his family and believes the business should be a vehicle to create financial freedom and time freedom to, to, to help these people. He didn't have a nefarious goals. You know, he didn't say that my goal is to dominate the universe and to destroy humanity.
1 (12m 5s):
I mean, he wasn't like dr. Evil. You know, it wasn't, my girl is truth and destroy all the cookie companies in my town. I mean, but there are people that do reach out to you have your own nefarious goals. We've all, we've all met. These weird people. Everybody has, we've all made a dark hole in our lives. So I sit down with people and I go over their goals. And I would say with your listeners, I would say so far, two thirds of the people who have reached out share my same values. But there are some people that have reached out who say, I know, what I want to do is I want to grow my business, but I don't want to manage any people. And I don't buy the day-timers or calendars. And I'll say, excuse me. And I go, I just don't do day-timers or calendars.
1 (12m 47s):
And I don't do people. But what I want to do is I want to make millions of dollars auto shipping supplements that I am I, that I'm going to white label. And I say, I know you can have Success, but if you're getting a supplement that you can white label in 10 minutes and everybody else can too. Yeah. Maybe that's not scalable. Maybe not do well. And I'm different. And you're different jump. We don't just take people's money. I don't want to take somebody's money. So that's why our program is a month. There's no contract it's a month to month and people are, are a walking billboard for me. If you're running around town going, Oh man, I played, I pay Clay Clark thousands of dollars. And he hasn't grown my business at all. That's not good for me. So I don't want to work with anybody unless there are a good fit in, thankfully your listeners know about the, the energy and the focus needed to have success because they listened to your shows.
1 (13m 37s):
And they've heard your interviews with Tim Ferriss and a Tony Robbins in so many great people who have had on your show. They, they buy in to the work ethic. They know your story about how you started your Podcast with an audience consisting of you and maybe one other person that you paid to listen to you. And you just kept recording day and you grew that thing. So your listeners by in the diligence. So I'd just say if your at diligent Dewar, your going to love what we do. But man, if, if you, if you are somebody that just wants to sit back and get my ties and think that you can, auto-ship your way to Success with doing know effort at all, it does
0 (14m 9s):
Fire nation. And if you can take the heat to get that booty out of the kitchen, cause we are on a mission and we have some killer killer Value Bombs coming up. As soon as we get back from thinking our Sponsors for a lot of us, our home is now more than just our home. For some of us, it is to become a classroom for our kids, an office for our work or a yoga studio for our workouts. If you're a business owner or a people manager, but also B where you do your hiring, that's where ZipRecruiter comes in. ZipRecruiter that makes hiring faster and easier because you can firstname.lastname@example.org slash Fire no matter where your hiring from ZipRecruiter does it work for you? How ZipRecruiter is matching technology scans, thousands of resumes and profiles to identify the most qualified for your job.
0 (14m 52s):
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0 (15m 34s):
If you're currently training people or considering it as a business model, and you've got to book blog, coaching practice, YouTube channel, or Podcast than turning that into an online course can help you reach a wider audience, build revenue and make a bigger impact. And think of it is the perfect partner to have by your side. Plus Thinkific has an exclusive offer for you fire nation to join their free five day course. Challenge over five days, you'll hear from inspiring speakers who have first hand experience in building a thriving online course business, including myself, get ready to take all the guesswork out of getting started. One student who recently finished the challenge. It said, this is an excellent Course. It keeps you moving. It takes a lot of the intimidation and confusion out of the process. I would highly recommend to this. Challenge signed up for this free challenge today at thinkific.com/fire that's T H I N K I F I c.com/fire So Clay we're back and listen, and trust is important.
0 (16m 26s):
We all know that, but why must we also verify,
1 (16m 31s):
Okay, well, step five, this is, this is a big is. We want to look for testimonials references case studies in a trail of Success. Randy always says, you know, you have to earn, write to criticize. I would just say it like this. I agree with that, that phrase only the paranoid survive. And Andy Grove said that Andy Grove, as the co-founder of Intel who escaped the communist controlled, hungry at the age of 20 and built Intel and he points out, listen, just because I'm giving you a photo of me in jail need to be totally transparent. I've never taken a photo with you so I can do this, but lets just say I D, I kind of a photo bomb U and I'm like, Oh look over there. And all of a sudden you see a port and I jump in and I'll take a photo of us real fast.
1 (17m 14s):
It was just a lot of people that do that. So don't just trust a photo with a celebrity. Don't just trust. Well, you know, I've done a lot of work with McDonald's and you know what? Packer, I'm just throwing out big companies. And I did some work with chamber and I did some work first off if someone talks like that, probably just wrap up the call. But I have done a lot of work with McDonald's and a champion. Cause people hide behind big logos as seen on Fox or like what, when, where you on Fox? Oh, I was seeing, I mean to stop it. So don't bite into the scam, mockery, the photos, you know, don't do that fake number of tweets, the Twitter followers I've got about 10,000 Twitter followers.
1 (17m 54s):
I don't have a million and I'll tell you why, because a lot of people aren't diligent doers and they don't want to be successful. And if you, if you don't want to implement it and you just want a like what I post and feel good about your life, you won't like me. But if you're somebody who is a diligent do her, my, my, my tribe's is pretty loyal. But you know, this JLD, you can pay for fake followers and fake this and fake that. And so you got to call real references, talking to real customers, call verify. So many people are shocked when they reach out to me for a 13 point assessment that I actually am on the call. And then I actually freely get out of the cell phone numbers of all my clients. Well, and they're like, I can't, I can't believe you did that. Well, listen folks trust, but verify everybody, including me,
0 (18m 34s):
Our nation. So true on every single level. You see these people that are millions sometimes of Instagram followers that literally could be bought overnight. It's just one of those realities is out there in the world. Trust people who you do trust like hopefully myself and Claire is in that category. But also verify. Also verify now moving on to number six, where most people go wrong when it comes to achieving success. Where is that?
1 (18m 60s):
Clay well, its when we implement passively. So when working with Randy with his company, PMH OKC, I gave Randy a path. And let me tell you how detailed the path is. The path is usually about 17 to 18 pages in long takes me five to six hours. You could call it a blueprint. Okay? And I freely give this out to people after doing an assessment, Randy lit up like a, like a Christmas tree, you know, light like a kid who sees the Christmas tree the night before Christmas. And it's like, if this path works for a while, we have success and you, you go. Yeah. And because he knew of me through a friend, this dude, I told him, I said, listen, in order to get to the top of Google, there's four variables we have to implement.
1 (19m 40s):
Okay. They're spending by the way, if you're listening right now, please take notes on this and you can download my free ebook right now. If you'll shoot me an email to info at a thrive time, show.com info at thrive time, show.com. I'll give you the free e-book that lays us out for you. But there are a four variables that get you to the top of Google. So if any of your listeners will type in to do a Google search right now for Joplin gyms, J O P L I N gyms, it's a G Y M S E. Or do a search for OKC pergolas, OKC pergolas, P E R G O L E. And it's okay. I'll I'll I'll wait for you to search real quick. I will just for a second type in Joplin gyms. Okay. We got it.
1 (20m 20s):
John or, or take a moment and type in OKC pergola or do both and you can do both. And if you do both, you are going to see that Randy's company PMH OKC comes up top and you're going to see the Cola fitness. One of my clients comes up Top these two clients come up Top well I told Randy to get to the top of Google, you have to do four things, but four things are, you have to get the most objective Google reviews from happy customers. He says, I'll do it. Not only did he do at JLL D but he did it in record time to, I said, you got to have the most content. And he says, okay, well, how do you do that? We taught him how to do it. He and his team wrote content. We wrote content, boom, 0.3. Your website has to be canonically compliant. It has to follow Google's rules. And he says, okay, well what will you do that for me? We'll do it.
1 (20m 60s):
We did it. And then 0.4, I said, it has to be mobile compliant because so many people are using mobile devices for everything. And he did it. He did it. I said, we got a good video. I walk them through next step. We got to get video testimonials and he did it next step. We got to make a, a, a sales script to a one sheet, all these things. And he already had the fundamentals, all he needed with some basic systems and processes. And it took off because this just did. His products are good with, if you're out there and you have a product or a service, no matter how much marketing and branding and energy we put into it, you have to have a great product. You can't over brand your way, past a bad product. People. If you're, if, if someone finds you on Google, by typing in OKC pergolas, when you install the pergolas, they're going to have to look good.
1 (21m 45s):
Otherwise people are not going to sit back and not. You got to get a while to get
0 (21m 49s):
Fire nation. Wow. The customers like I have so many people and Podcast is paradise. When they're looking to go all into like John, I'm going to spend like three or $4,000 a month on Facebook gas to get people, to listen to my podcast and I'm going to do this and that they've all these different plans. And guess what? I go listen to the podcast and it sucks. And I'm like, why don't you first spend the time energy effort becoming a good podcast, host, honing your skills, learning how to interview, learning how to actually create good content, because you can spend all the money in the world, getting all of the listeners in the world. They're not coming back. They're not going to refer your podcasts are not going to recommend it. If you're not going to do this subscription. Well, you have reviewed do all of the things we need to do that. The core thing when it comes down to it, I'm sorry. What did you come into Tulsa?
0 (22m 30s):
So when I get a plane ticket in the mail from your brother,
1 (22m 32s):
So you got to come to Tulsa because I feel like if you came to my conference center, you would, it would be like, Oh, it will be like, you'll feel like you're in Puerto Rico minus to be ocean views. You are going to love it. And
0 (22m 42s):
I'll come to your center. I'll come on. Ready. Let's do it.
1 (22m 45s):
When we get off here, we'll, we'll arrange a time because I see so many people say Clay when I came to your conference center. That's when I got it. When you see like a 20,000 square foot building with testimonials on the walls from clients since 2006, handwritten, thank you notes. We have a crazy program called Woolworth for Yeezys jail. D where I tell my client's it's better to give, to receive. And a lot of my client's become millionaires and then start to feel bad because they were like, man, I'm making it a ton of money. That's like, I should be giving back. And I say, yeah, you got to ship me a pair of Yeezys. And so I've got Yeezy boxes all over the walls. Thank you notes, notable quotables. It is. It really is. It's it's, it's not probably as swag, delicious as your backyard, but it's right there.
1 (23m 29s):
I mean, it's a beautiful, you're gonna love it.
0 (23m 31s):
It was, I get Randy to create a pergola in my backyard and it will be schwag delicious for sure. And I'm going to be bringing Randy on here pretty quickly, because you Clay believe and putting the blinders on and just focusing on implementing and has, you know, after you found your mentor in a proven plan. So what is the value of putting these blinders on? And just focusing on implementation? Chet Holmes is the best selling author of the ultimate salesman.
1 (23m 57s):
He said the missing ingredient for nearly all of the 1000 plus clients I've worked with directly to improve their businesses is a pig headed, discipline and determination. You might call that the PhD, pigheaded, discipline, and determination. We all get good ideas from seminars and from books, radio talk, show, and business building gurus. The problem is that most companies do not know how to identify and adapt the best ideas to their Business implementation. Not ideas is the real key to success or Thomas Edison. We couldn't get 'em here because he's dead. It was the man who started at GE in a light bulb and recorded the audio. He said vision without execution is hallucination. So just to say, I'm pulling my calendar up today. I'm doing an interview with you today, which I'm so honored to be here with you.
1 (24m 39s):
I did an interview today at 1230 with dr. Richard Bartlett, the former Top advisor for governor Perry of Texas for seven consecutive years to top medical advisor. I did an interview with the Sergeant in arms Walter West. I'm doing an interview with Senator Bob Hill. I've got four interviews today. And let me tell you what I'm doing, what I'm doing. Those four interviews. I am mentally and physically only doing those interviews. I'm not updating my Twitter status. I'm not texting message in my lady for it. Although my wife is a beautiful woman. I'm going to write 20 years. I want to text you right now, but I'm, I'm not, I'm not taking calls for my kids. I'm not distracted. And so many people live in this dystopia called perpetual distraction.
1 (25m 21s):
According to psychology today, someone should look this up. The articles called is your smartphone making you DM. Check this out. It's your smartphone to make the average person who is interrupted now over 100 times per day. And according to inc magazine, check this out with you. Get even one interruption. Fast company says this two, check this out, psychology today says this, check this out. If you can, even one interruption they're singing. It usually takes 20 between 10 and 20 minutes to refocus. Do you remember what you were talking about? So imagine what it would be like doing an interview with me. If we're talking and I have to say, Hey, wait, wait a minute. I'm sorry. JLD I've got to go and chase a squirrel in my bed. Hey What Hey Jody, my wife's calling.
1 (26m 3s):
What had happened was I just got a call. I mean, you know, you, we welded a zoom call with the guy who was in the bathroom and he's trying to play it off. Like he's not in the bathrooms. Come on. We've all been golfing with that dude who insists on making cold calls, taking calls and me to do dude it dude, wild whacking the ball. We have all been to the movie theater with the guy that thinks the movie is interactive. Who warns the guests who warns other guests like look out, Oh no, no, no. Look, Luke has a lightsaber. What's he doing? We've all been with these distracted people and it makes it impossible to do that.
0 (26m 36s):
A new life, man. I mean fire nation. I hope some of you just got hit to the core for being exposed, you know, and listen, it's a reality that a lot of us have to deal with. Distractions is pretty much almost everybody. Else's number one job is to somehow distract us is to get our attention is to take our focus off of something and to look at them, look at their product, their service. And it's just one of those realities fire nation. Look at what Clay is doing today for quality interviews. He's focused. Clay is number five, not to call you all Clay but your number five of eight interviews that I'm doing today, and guess what I'm focused. This is
1 (27m 12s):
The super bowl. Hey, real quick. The Kanye West and his new album, Jesus is King. One of the lines he says in the song, follow God is he says, I mean, I'm just focused. He pauses. And he says like, I mean, I'm just focused. He's a positive. I mean, I'm just focused. He say, he said it multiple times. Focus means focus on core tasks until success. I love it. All right. So I have built largest DJ entertainment company for weddings, DJ connection.com. All I did was focused on growing DJ connection.com to do 4,000 events per year or recently with this whole COVID thing. I have realized, Hey, look, there's a lot of misinformation coming out there.
1 (27m 54s):
So what I have to do is I need to start a conversation with people that know the truth. So I've reached out to be sent to a us housing secretary, Ben Carson. I had him on my show talking about COVID-19. I've had dr. Richard Bartlett on my show talking about COVID-19. I had dr. Knife chiefs talking to him a COVID-19 doctor, Dan Erickson, the famous doctor who keeps getting banned from you to a YouTube talking about COVID 19, the white house, press secretary talking about COVID-19 and you go, man, apparently you want to know about COVID-19 and I don't want to say, but it's hard to have a business that's open if you're forced to be closed, right? I mean, it's that to my little three, I'm working on jail. D if you're not open, you'd probably be closed. So I was just obsessed, focused on interviewing doctors.
1 (28m 36s):
And I've had so many of my listeners say, dude, I've never heard more medical knowledge on one podcast than your podcast recently. And I'm like, well, man, and my listeners are asking, Hey, where can I get a treatment? You know, I want to, I don't want to die. Where can I get a prophylactic? Where can I get a treatment? And so I'm talking about
0 (29m 19s):
Focus, fire nation. So CAS and number eight Clay as we wrap up the eight steps here is your phrase, which I love you must surround yourself with a competent team. If you want to fulfill the dream, I love it because it's right. I love it because it rhymes. What do you mean?
1 (29m 37s):
Well, I mean some people, and this is how I work. Some people say, ah, I can't listen to it unless it is in the Bible. So I'm going to give that to this person. A, is it Proverbs 13, 20 says walk with the wise and become wise for a companion of fools suffers harm. So that's for you. A biblical people are out there that you, you, you Judeo-Christian myself. Some people say that if it's on the Bible, I can hear it. And now I'm not I'm I'm not, I'm not the end of that. Okay, cool. Well Tim Ferris says you become the average, the five people you spend the most time with. Well, I find that a lot of Entrepreneurs like Randy with PMH OKC, or Charles Cola with Cola, fitness.com or Josh with living water irrigation. Okay. Dot com. These are three great listeners of living water irrigation.
1 (30m 19s):
Okay. Dot com again. But by the way, Shaw homes.com who we had on a previous show. The first year I started coaching me with him jail D he did $25 million of sales the whole year. He did $17.2 million of sales this month, Shaw homes.com real talk. But these people that don't have a videographer, they don't have a photographer. They don't have a web developer. They don't have an online ad manager. They didn't have a content writer. We don't have a public relations team. And so I say, look for $1,700 a month. If you're a client, we're going to do all of that. So when you say, how does Josh was living water irrigation and get on the Kelly Clarkson show? Well, he is I and I have to hit.
1 (30m 60s):
And we did it. You may say, well, how did Shaw homes become the, you know, the, the, the people giving away the st. Jude home, how did they end up on the news? Why don't we did the PR well, how did they end up top of Google? Well, we did the web developer. You say, you mean, you'd get all that out for $1,700 cents a month, a month. What's the catch? Well, currently I don't know what the catch is. JLD because my wife tells me I should charge more. And I don't know. I don't know if I were happy spot. I mean, 70 a hundred dollars a month. Clients are happy. I'm happy. It's a win, win. And it's just a fabulous thing. So we're going to surround you with a great team, but if you're not there today and you're working with a consultant and he says, JLD, you got to update your website and you don't have a team jail.
1 (31m 40s):
Do you, you, you remember that when you were first producing your podcast and building your site and you didn't have any competent people to outsource to when you first started. So you could probably spend the whole day trying to make your MC work one day. I mean, I remember that spend an entire day when I was building my first business, trying to update a website thing, and then it crashes. It spend the whole day, Try edit a video only to discover that you export it, where it's like too small to fit the frame. So it looks bizarre or the words don't match. So it was like a Jackie Chan movie or something. And I mean, you need a team go to the thrive time, show.com/e O Fire and that's thrive time show.com forward slash E O Fire Research our clients schedule a 13 point assessment.
1 (32m 23s):
Your life will never be the same again. And I mean that
0 (32m 26s):
It will never be the same fire nation. And there are so many of you who have already experienced that in the flesh in person. So if you're somebody who hasn't, why not be the next person to take that step up, So Clay we have Randy been very patient he's been hanging around. And so we have him in how you want to weave him in, as we slowly a slow things down or rent.
1 (32m 47s):
So you have attended, I'm not gonna mention the names of these people, because some of these people are a great people, but you, you had a previous to running in to me. You had, you attended a lot of self-help seminars in the past. Yeah.
2 (32m 56s):
Or soft Clay thanks for having me. Yeah. I know. I've been to several Tony Robbins and just other little conferences around and it's just not even comparable.
1 (33m 7s):
Now. Tony helped you get the right mindset is my understanding. You learned the, some of the sales skills in those processes, but when Bronson told you that, did Brunson tell you about us, is that how that worked? Yeah.
2 (33m 17s):
Brunson brought me to this conference and honestly, whenever I first came, I was still skeptical just because I know what most of these things are. And, you know, Bronson is one of my best friend's. And so, you know, really he did all the vetting for me. He just brought me in and it was just completely life changing.
1 (33m 35s):
So when we went to PMH, okc.com, some of the listeners, it just went to PMH, okc.com. And they're looking, they're seeing outdoor kitchens pergolas. How long have you been, how long have you been in business before you ran into me? So we have been,
2 (33m 48s):
Yeah. And with each other about a year and a half, and I was in business for about 14 and a half years, right before I met with you. And so we're close to that 16 year Mark right now,
1 (33m 59s):
Former a firefighter, you and your wife worked together. And I believe we've had several weeks this year and a half I'm exaggerating JLD is going to call me out and you can do okay. But, but we feel like we, we, we have, we have several weeks in a row where your sales per week are like $200,000 a week to 150,000 a week, 300,000 a week. And then we have a three 57 was a week. I mean, we're having a hundred fire nation listen to this $300,000 a week of sales. Where were you at before running in the us? Because you'd already built quite an impressive thing. Well, you know,
2 (34m 32s):
So we, we're on pace for about 2 million a year when I met with you, you know, beginning of last year. And, you know, we ended up hitting about $4 million at the end of the year. So we played some major catch-up right there at the end of the year. And really, I attribute almost all of that to all of the systems that we implemented.
1 (34m 52s):
And this year, obviously COVID, it has scared a few people away from building some things. It is also encouraged a lot of people to buy things and a guy, by the way, you know, that he has another brand called patio, galaxy.com, patio, galaxy.com, where he makes these awesome Cedar TV and closures. And we're having people from all over the country now buying those from you, which is cool. Cause some people are staying at home and they're turning the backyard into a staycation. Yeah. But what, what do you think you're on pace to hit this year? This point, I mean, in between, because we're almost in it, or at the time of this recording, we're talking September a, where do you think you'll end up for a year? Yeah.
2 (35m 27s):
Yeah. I was looking at those numbers just last week and we're on pace to go past 8 million this year.
1 (35m 34s):
So from 2 million to eight is where we're headed. And that JLD, I think I'll open it up for you to ask any questions because I, I, you are a great interviewer who is also a little bit of a skeptic from time to time, which was great because I don't want to be spout in some hyperbole to the, to the EOFire.
0 (35m 51s):
Well, I will say this. I love when I hear success stories like this, but one thing that always pops into my mind, and this is for you, Randy, which is if your looking back going from two to 8 million, what was one of the specific things that you did that you look back that you think had the biggest leverage, the biggest change and really kind of getting you to that next level?
2 (36m 13s):
Well, that's an easy one for me. I mean, with hands down, it was getting top of Google and going into the conference. So that was one of, that was one of the main things that we was really taught in. I think when I heard all of the stuff that Clay taught about getting top of Google, I thought I S I stopped listening at some point. And I was just focused in on like, I got to get top of Google on that goes into Google reviews and all of that, but freeing up my time with group interview. So I can focus more on getting top of that.
1 (36m 43s):
Now the group interview, I want to make sure JLD the listeners get this. Today at five 30 central, So at about three hours from now, I'm going to interview. But I wonder when the picture, this I'm going to interview 40 plus real adults at the same time in my building 40 people. And then we'll do the entire interview in less than 45 minutes. And that is what a group interview is when you interviewed 45 people in less than 45 minutes. And it is awesome. It is
0 (37m 12s):
Eating to the top of Google was a big thing, but I know what a lot of people struggle with. And this is, you know, where I'm really seeing people will be able to make that next leap. And that next step of their business is what you actually do when you get those leads. And like so many people just let these leads wither and die on a vine. So did you and clay set up some kind of a system to really maximize these leads that are coming in now that you're number one on Google,
1 (37m 35s):
The timing on this real quick and I'll let Randy goes, is there Randy's in alpha, like Randy is alpha. So when Randy gets a, a mouse AKA Lee and he assumes that you actually want a pergola, so watch out, you will call them right away. Why don't you, I mean, you know,
2 (37m 51s):
Yeah. You know, I'm a salesman by nature. And so, you know, sales comes easy for me, but you know, one of the things that really helped me out and you know, it doesn't matter how good of a salesman you are at home that doesn't care. It doesn't matter. How long have you been in business? Really what I learned from Clay from that side of it, and this is what I really did with the leads was the tracking that we implement it. And so from the very get, go with Clay, he said, Hey, you're doing great, but how many leads did you have last week? And how many do you have? And so we, it wasn't really tracking all of that. And so we, we started this tracking sheet and not just tracking on cells, but I mean, just every single little thing, Google reviews, leads, photos, spend ad spend.
2 (38m 37s):
And so all of these things combined, it just, you know, you measure what you treasure is what Clay says all the time. And I'm, you know, we started that tracking sheet and, you know, seeing the Growth is just been crazy to me to look at it every week on a weekly basis,
1 (38m 52s):
The JLD, I was going to point out something that I advertise on your show for our conferences, right? That we only have 160 spots. And so conference, this is kind of the thrust of why I advertise with you and, and my wife and I, we love your show. I think Kate is great. I think you're a great, like Brett Kates nicer than you, and she's nicer than Mae. You're a great couple. Why don't you serve with the military? I've got all of the reasons why I want to do business with you, but at the end of the day, I got to bring it in more money than I am paying you at the end of the day. I mean, that's what it comes down to. I'm going to bring in more money that I'm paying, you know, and I'm not going to share this air, how much I'm spending with you. But I would say it is a significant portion, a significant amount for many people, for many, it could be considered massive, so we could not, and maybe not as much for others, but it's a lot of money.
1 (39m 32s):
And I can tell you every month, every quarter, every like it's every month Kate will check in and just make sure that we're happy. And I can say this, I have never been happier with an advertisement I have ever done in my entire life ever, ever, ever, because you actually track you follow up. And I know what the break even point is that I'm telling you the listener is my secret sauce. Okay. The tickets to a conference on average are $250. And I got to sell a certain number of $250 packages to breakeven. Okay. So let's just say I spend a thousand a month with you, which I don't know. Let's say I did. That would mean I'd have to do you sell four tickets just to break even, and we don't have any upsells.
1 (40m 13s):
We don't have a magic money system. We don't have any upsells. There's no upselling. So I have done the math and we, we do, we do far better than breakeven and I I'm. And I'm honored to be a partner with you on the advertising side. And I'll probably never stop doing that because the tracking just make sense. Your audience is so loyal because you've been loyal to them a little Clay.
0 (40m 33s):
I mean, this is music to my ears because this is what we consider the perfect partnership, where I can have you on the show every few months, and we can promote your product services and conferences. And no that our audience fire nation is going to be in such great hands and to have their businesses explode, have their minds exploded with just brilliance in knowledge and all of the things that Randy's been experiencing that Randy's been sharing. And I just love all of that. So Clay why don't you take this home? How do you want to wrap up this episode? What we're going to make sure the fire nation knows all about the 30 point assessment about the conference. That's coming up. That by the way, it sounds like may be coming to, so let's, let's talk about this.
1 (41m 14s):
And by the way you do come, I'm going to fly out a premium Southwest airlines flight. Now I'm going to get you at least to three drink tickets. So you can, what you do is if you sip on the drink, you don't have to wear a mask and it just sip. It's the life you sick. If I'm still working on it, still working on it and still worry. Anyway. So might my three capstone thoughts at that you have to listen this year is this is one, I believe Genesis one 27 is correct from the Bible where it States. So God created man and his own image, the image of God and the image of God created him. Male and female created. He them, what I'm saying is we're all created in God's image. I don't think anybody out there is a mistake. Point one. I don't think anybody out there is a mistake point won.
1 (41m 55s):
I'm talking to somebody right now who didn't have a dad who didn't have a mom who did have a mom, or do you grew up in poverty? You grew up without like me. You grew up. I stuttered as a kid. Okay. I couldn't talk very well. We had no money and listen, somebody thinks you got forgotten. I'm here to tell you you're going to have massive success. Whether you hire me or not, you were created in his image. You are not a mistake. Point number two, now that we know we are significant, we have to decide, are we going to try to build a house without a blueprint? Are we going to try to make cookies without a recipe? Are we going to try to reinvent the wheel?
1 (42m 36s):
Why would you do that? Why, why would you do that? When you have a proven path? So you got to find a proven path, find a mentor, find a coach, find somebody. If, if you, if you find us and we can help you, that's great. If not, that's great. If you want to become the world's best, Podcast call J L D. If you want to learn how to grow a business, call me whatever. Well, it will help you. Okay? Point number three of them. Don't trust me, please, please. That's the problem right now we watch CNN. We watch Fox. We're watching ABC. We're watching it
3 (43m 7s):
And you are going okay. It must be true. Cuomo said it must be true. Okay. This make sense.
1 (43m 14s):
OK. I mean, do you do not think that the people have a agendas, you know, and do you not think people have agendas? I mean, come on now. So we got to Research don't just skim. So go to the thrive time, show.com forward slash E O Fire go to thrive time, show.com forward slash EOFire and go there with the urgency. Like you'll be dead soon because by the way, you will be OK. Go to the thrive time. show.com forward slash EOFire and then look at the testimonials, wrestle with them. Research. Look at the stats. Look at the data, call us, schedule a 13 point assessment and let's get serious. And we have a scholarship available for people in need. And I'm proud to say a guy who you've had on your show, the grillblazer.com, grill blazer.com.
1 (43m 55s):
That guy went to engineer you. By the way, Bob has cancer. He's got all these reasons to say that he couldn't do it, but he did it. He reached out and Bob has grown from a start up. He's an engineer in his late fifties with an idea and a prototype. We helped him raise a half million dollars on Kickstarter. And now Bob is selling over $40,000 every week at a 50% profit margin. JLD that guy's making every week 20 grand. And if you make 20 grand every week, that's a million bucks a year. You could do it. Let's do it. Go to thrivetimeshow.com/EOFire, Clay thank you brother,
0 (44m 32s):
For sharing your truth, your knowledge, your energy, your Fire with fire nation today for that brother, we salute you and we'll catch you on the flip side. You're a great American, Hey, fire nation. Today's value bomb. Content is brought to you by Clay. And this is one thing that I've identified over the years is that successful entrepreneurs. They are productive. They are disciplined. They're focused individuals, and that's how I created the mastery journal. It is a gorgeous, full leather journal that will ensure that you master productivity, discipline, and focus, and 100 days it's my best work ever. Fire nation. My best work at the visit, the mastery journal.com use promo code podcast for a $15 discount.
0 (45m 14s):
And thank you for listening to my podcast and I'll catch you there, or I'll catch you on the flip side, grow your online business with online courses by jumping into Thinkific a five day course Challenge today over five days, you'll hear from inspiring speakers who we'll walk you through the whole process. So you'll know exactly where you're headed. Sign up for this free challenge today at thinkific.com/fire that's T H I N K I F I C.com/fire.
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