Eben Pagan started his online business in 2001 from his bedroom, with just a computer, selling a book of dating advice. He built the company to 80 full-time employees, $30 million in sales, 100% virtually, and with no office. In 2007 he offered his first course on how to grow a business to the $10 million per year level called Altitude. His students, clients, and the people he has mentored have done billions of dollars in sales. He has been interviewed by Tony Robbins and Larry King on how to find opportunity and build a successful company.
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3 Value Bombs
1) It’s incredibly hard for an average human being to figure out what they want.
2) If you know how to listen for and ask to figure out ‘that thing’ someone is trying to do in their life – and help them to make a plan to do it – that’s when you become valuable.
3) Take coaching seriously. Commit to your coaching career, or at least commit to adding coaching to your career.
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Today’s Audio MASTERCLASS: How to Launch & Grow a Professional Coaching Practice & Career with Eben Pagan
[1:33] – Eben shares something interesting about himself that most people don’t know.
- His first name is actually Ebenezer.
[2:43] – Let’s talk about coaching as a professional career path.
- Coaching is a calling.
- The role of a manager is now being considered the role of a coach.
[5:15] – What does Eben think of people at a younger age, around 19 or 21-24, being a professional coach?
- If you’re 19, and you learn how to help another human being figure out what it is that they want and don’t want, then make a plan to get there. You have a superpower.
[10:11] – How much do coaches earn per hour?
- They earn an average of $200 per session, or $50,000 a year for life coaches.
- Business coaches earn an average of $500 an hour.
[11:42] – You need to make sure that your perceived value is high. Should coaches give away free coaching sessions?
- A lot of coaches don’t really know how to offer their services.
- If you’re just getting started, then you need to do sessions. You need to coach people.
- Don’t approach it like, “Hey can I give you free coaching, or would you like to do a free coaching session?” Instead, realize that it’s very valuable, and say, “Let me buy you a session, or let me gift you a session.”
- Have that tone that you’re revering what you do. Then, the other person will take you seriously.
[18:17] – A timeout to thank our sponsors, Klaviyo and Thinkific!
[21:02] – What do we need to know to build a successful coaching practice?
- When you get to a point in your life that you need to make a change, you almost never have someone who sits with you and talks about that thing you want to do – and then have them help you make a plan for it.
- If you know how to listen for and ask to figure out ‘that thing’ someone is trying to do in their life – and help them to make a plan to do it – that’s when you become valuable.
- It’s incredibly hard for an average human being to figure out what they want.
- Coaching will help people figure out what they want and what their values are.
[26:43] – What is the number 1 skill that a coach should posses?
- Don’t coach for results. Coach for transformation.
- A good coach is someone that helps you move through a change in your life, and who helps you take an action and get results.
- What great coaches have in common is that when they’re coaching, they’re not just working with you at the level you’re at. They’re always teaching for the next level in your life.
[31:38] – Eben’s key takeaway and call to action for Fire Nation.
- Take coaching seriously. Commit to your coaching career, or at least, commit to adding coaching to your career.
- 90 Day Virtual Coach – Get world-class training to become a Virtual Coach – and fill your practice with real, paying clients!
Boom, shake the room, fire nation. JLD here with an audio master class on how to launch in Grow a Professional Coaching Practice and Career to drop these Value bonds. I have brought to Eben Pagan on the mic. He started his online business way back in 2001 from his bedroom with just a computer selling a book of dating advice. He built the company to 80 full time employees and $30 million in sales, a a hundred percent virtually, by the way, we are talking to no office in 2007, he offered his first course on how to grow a business to the $10 million per year level called Altitude His students, clients, and the people he's mentored have done billions of dollars in sales.
And he's been interviewed by Tony robbins' and Larry King on how to find opportunity and build a successful company fire nation so that it will be discussing If Coaching is really a professional career path. How much do coaches actually earn the number one skill of the coaches who do earn six and seven figures a year? Should you give away free coaching sessions and so much more fire nation? When we get back from thinking our Sponsors fire nation, With the holiday season right around the corner Klaviyo is ready to help you prepare for cyber weekend and beyond find webinars, guides, and other resources designed to help you make the most of the years. The biggest e-commerce opportunity Visit klaviyo.com/holiday to discover strategies for cyber weekends.
0 (1m 25s):
That's K L a V I Y o.com/holiday. If your feeling like you have no idea where to start with your online course journey, then Thinkific a five day course challenge is for you. You'll walk away with a complete blueprint for your online course that you'll be ready to put into action. Sign up for this free challenge today at thinkific.com/fire that's T H I N K I F I C.com/fire. Eben say what's up to Fire and Nation and share. So the interesting thing about yourself that most people don't know
1 (2m 5s):
What's up fire nation, first of all, and something interesting about me that people don't know is that my name isn't Eben it's actually Ebenezer my first name is Ebenezer. My dad's favorite story was the Christmas Carol. And it was about this guy who, you know, went through his life and he, you know, got to see the past in the future. And he changed. He kinda, you know, woke up and yeah, my name's Ebenezer
0 (2m 31s):
Well, every time I watch that show from this day forward, which has every Christmas, by the way, I'm going to think of you. And that's really cool. I think the only Ebeneezer that I know. So you're your number one? You're the only in fire nation, you know, from the introduction that we're talking about, how to launch in Grow a Professional Coaching Practice and Career, and as you heard it from the introduction, there is literally nobody better talk about this than Pagan or should I say Ebenezer pagan? And so one thing I just wanted to start off with his, let's just talk about If Coaching is really a Professional career path. I mean, I feel like, you know, people will come home from college and they tell their parents like, yeah, I'm going to become a professional coach and yadda yadda.
0 (3m 17s):
And they may kind of be like, really like, talk up, talk to us about that. Is this a professional career path? Right?
1 (3m 23s):
Well, I think the answer is yes. And you know, its yes and no for the folks that are just like, you know, Oh, I'm going to be a Coach and they, you know, think idealistically that their, you know, I'm just going to say like, okay, I'm a coach and then everything's going to work out perfectly. Ah, you know, but for people to take it seriously, who realize the, like the importance of coaches in life, in business, for people who have the calling, you know, they say like Coaching is a calling If if it's for you, then now is the time. And it's never been more of a professional career path. There are, or something like a a hundred thousand professional coaches right now on the planet.
1 (4m 3s):
And that means that it's established it's real. I mean most people by now either no a coach have gotten Coaching maybe even our coach or you have taken a coach training. So you see that this is a real thing, but really we're going to see over the next several years, this is going to skyrocket and its going to go to the millions of coaches and yes, it's a professional career path. You know what actually I'm gonna say it. One more thing. There was an article in Harvard business review last year. It was December of just 2019 that just went by and it talked about how management and leadership in large corporations is literally becoming Coaching that the role of the manager is now being considered the role of the Coach.
1 (4m 47s):
And so it's not just a professional career path all by itself, but if you want to succeed in the corporate world, if you want to succeed in the academic world, if you want to succeed as a parent, you know, I really think that this is the skill set to learn
0 (5m 1s):
Or we might disagree on my next question, but it, and I think that will be fine and it could be a good conversation for sure. But I just have to ask you, I don't agree. You might have a great will. You might agree or you might disagree. That'll be the question. So I want to know what you think first and then I'll share my thoughts afterwards, which is where the disagreement may come on. People that are a 21 year old life coach or a 19 year-old life coach are a 24 years-old life coach. What are your thoughts? And not even just like, of course I'm pushing that word life out of there actually just coaches. What do you think about people at that age being a professional coaches Well
1 (5m 43s):
And maybe part of what you're asking here is, you know, when you see the couple that's been together for like two years and they're in their twenties on Instagram and they were like, you know, we're Professional tantra teachers or something and they're like, Oh wait a minute. Aren't you supposed to of been meditating 20 years? I'm going
0 (5m 59s):
To bring up by the way. I, I knew
1 (6m 1s):
How did you not? And I had no idea. Okay. Okay. Okay. Okay. Good one. Good on all right. Okay. I agree. I know I disagree. Okay. So here's the thing Coaching is this is a, this is a real serious thing. What most people don't realize is that, you know, over the last 20, 20 issue years, lots and lots of really brilliant people have been down the rabbit hole of figuring out what coaching is and how it works and developing the models and the skills and the techniques in the exercises and the business models and everything. And this is something that anybody can actually learn. Now, most of the people that we work with, our, most of the people to come through the Virtual Coach are, you know, thirty's but more like forties, fifties, sixties, a lot of people in, in midlife, a lot, a lot of younger people too.
1 (6m 51s):
But you know, if you're 19, this is one of the most important skill sets that you could possibly learn. You may not want to go immediately and be a life coach. You know, you might, you may not want immediately go and become a business coach, but you might. But when you learn this set of skills, when you learn more specifically, I'll just kinda, you know, draw a boundary around in it. When you learn how to help another human being or figure out what it is that they want. And then what is that they want to avoid and then make a plan to get there and then take some action steps to get there. You have a super power. Most people don't know how to do this and when you know how to do it and you just start doing it with everyone, you know, every, when you talk to you want to really help them get more clarity about what they're trying to do in their life and what they're trying to avoid and then make a plan to do it.
1 (7m 40s):
You just become super valuable. So it actually plugs in whether you want it to just be a Career all by itself or whether you want to add it to the career you already have.
0 (7m 50s):
Okay. So I was wrong 'cause we actually do agree on this because one thing that I've just seen is such like a quote-unquote trend is for, you know, the seasoned Entrepreneurs these quote, unquote OGs kind of roll their eyes and be like, Oh my God, like here's another 21 year old life coach. Like they haven't even lived life yet. Like people just love saying that phrase. And I just disagree with that whole philosophy because for me, I look back, I was 32 years old. I knew nothing about podcasting. I learned from the best by 33, I literally had done 400 podcasts. I was an expert and the audio and the editing. I knew everything. So when a 65 year old came to me and asked me to teach him to coach him on podcasting, I said, absolutely with confidence because he knew nothing.
0 (8m 37s):
I knew a ton and I was unbelievably valuable to him as a coach. And guess what? I had three months ago, a 19 year old reach out to me and said, I'm an expert on LinkedIn. Look at these reviews that I have looked at what I've done for other people in the entrepreneurial niche. I know about LinkedIn. I can crush it for you. I want to coach you on how to do this. And I said, Oh, a hundred percent because I know nothing about LinkedIn. I don't spend any time learning anything about LinkedIn, but this individual had decided to become an expert in LinkedIn and coached me. And I was such a willing student and I will be forever more, no matter what the age there's some people in their fifties, sixties and seventies, I wouldn't pay a penny to teach me about LinkedIn because they don't know anything.
0 (9m 23s):
So for me, it's all about who sat down and acquired the skills that are relevant to teach somebody in that specific area. So again, I didn't know where you're going to go with your answer, but it really sounds like what you said. We agree on this point. So I was wrong. I thought we were going to disagree and I'm glad we agree.
1 (9m 42s):
Yeah. I started being coached when I was 26 and I started a little real estate and mortgage kind of coaching consulting consulting thing. And that's where I really learned about this whole world. I was only 26, but I knew how to help real estate agents and mortgage lenders get clients. You know, and what I learned is that they actually wanted the coaching piece more than the consulting piece, you know? And we can talk about what that distinction is. If you want a, I D I just met in 19 year old that made a a hundred thousand dollars last month, teaching people about productivity. I mean, it's, it's a totally different reality right now. You know, it's a really different reality. Kids are learning things much earlier because they have access to the knowledge directly.
1 (10m 26s):
And so yeah, if you can help people get results, you know, you can, you can do what you want to do these days.
0 (10m 33s):
The broad question I know were going to get a broad range of answers and you just kinda threw out that number or a hundred thousand dollars of this 19 year old was able to generate how much can coaches earn per hour?
1 (10m 44s):
The research, okay. This is the research ICF did, has done several studies of their life coaches. Now these are Professional life coaches. Okay? This isn't just, someone says I'm a coach, but is a professional someone that's a that's actually Coaching has coaching training. They earn an average of over $200 per session. And they are in an average of about $50,000 per year for life coaches. Now, a executive and business coaches earn a lot more. They average $500 per hour. And that's from an article from Harvard business review review. In fact, they are in anywhere from 200 to $3,500 per hour.
1 (11m 26s):
Okay? So research shows Professional coaches earn an average of 200 for the life coaches to 500 for business coaches per session per hour,
0 (11m 38s):
Be in place that we disagree. But again, you proved me wrong last time. So maybe it'll get me wrong again. But the reality is this. A lot of people say, you know, Hey, you need to value yourself from day one. Like you need to make sure that your perceived value is high. You shouldn't not do anything for free because everybody's is then going to associate you with free. And it's going to be a low perceived value you can achieve in yourself, blah, blah, blah. What are your thoughts about their should coaches give away free coaching sessions?
1 (12m 7s):
No, no, yes, yes.
0 (12m 10s):
Well, no, we can disagree, but you said both things like that.
1 (12m 13s):
And that's what I did it, dude, you know, you do that whole thing. So I have to do that. I'm doing it. All right. So, all right. So, so this is a mindset thing John and here's, here's why a lot of coaches, when they get started, they don't really know. They, they don't know how to offer their services. They don't know how to hang out with their shingle. They didn't know how to, you know, say, Hey, what would you like to buy the service that I'm selling? And they feel uncomfortable. So what they do instead is they, they kind of almost like put their eyebrows up and wrinkle their, their, their, their brow. Like they're apologizing. It kinda like go with anyone like some Coaching, you know, sorry to bother you. Would you, would it be okay if I like helped you achieve everything that you want in your life?
1 (12m 56s):
And maybe you could pay me and it's, it's this like, you know, afraid, I'm sorry, I I'm, I'm apologizing for who I am kind of stance rather than realizing that when you, Coach another human being, when you have the skill and you've practiced and you know what you're doing, that you're about to give them the most valuable thing that they could get, which has helping them move towards what they want in life. And to have that almost no one else in their life as doing it, it almost never happens to us. Right? I mean, John, you, you interact with a lot of you interact with ballers, you interact with professionals, really sharp people all the time. How often do people call you up and say, Hey, John, you know what I was thinking about that, and I want to help you figure out what it is that's next for you, and then make a plan to get there.
1 (13m 43s):
And I'm like, let's help you, like get to the next level weekly. Okay. Once a week. Yeah. Okay. Now how many awesome genius people do, you know, and talk to every week?
0 (13m 54s):
I'd say I know over 2000 genius people, but as far as talk two per week, I would say it's between five and 10.
1 (14m 1s):
Okay, great. So John knows the best of the best of the best knows thousands of them. And he talks to five to 10 amazing people a week and he has one weekly. Now, do you have a coach?
0 (14m 10s):
Yeah, I do. I have multiple coaches and multiple areas. So for Business for How
1 (14m 16s):
No, that's not fair then. Okay, great. Well then you have professional coaches. You do, of course you have this. Okay. Take the coaches off the table. Okay. And let's just say, if you don't, if you're not using the coach's, how often does someone call up and say that?
0 (14m 28s):
I'd say once a month. Okay,
1 (14m 29s):
Great. So again, guys, think this is John. This is he's is connected to any human beings once a month, somebody calls up and, and ask that. So for him, for the rest of us, it never happened. Yes. So to answer the question, now, it should Coach has give away a free coaching sessions. If you're getting started, you need to do sessions. You just need to Coach people, Thomas Leonard, who is like the father of Coaching. He said, you need to do a hundred coaching sessions, need to coach a a hundred people. If you do that paid FREE, whatever, you will be a coach you'll have clients, you will start making money. And that's, it you'll have a career to do those hundred sessions though. You're going to do most of them and you're not going to get paid for them.
1 (15m 9s):
Here's the mindset shift. Don't approach it like, Hey, can I give you some free coaching? Would you like to do a free coaching session instead realize that it's super valuable and have the stance of, Hey, let me buy you a session. Okay, let me get you a session. Let me give you a session and have that body language. I have that demeanor or have that tone so that your revering as Jay Abraham, we'll just say you revering what you do and that comes across. And then the other person will take you seriously. You know, if you, when one of your friends, the way to do it is to listen to your friends, listen to a business. Associates, listen to people that are social, you know, or people that are around you. People are always saying things like, you know, it's, it's time for me to get a new job.
1 (15m 52s):
You know what? I need to lose some weight. I need to get a, a boyfriend. I need it. You'll hear people just mention that they want to make a change in life. Can you just call him up and say, Hey, I'm a, you know, I'm learning these coaching skills right now. Let's do a session. I heard you say to the other day, you want to lose 20 pounds. Let's do a session. I'd love to help you lose that 20 pounds. It's that kind of stance. Then they'll say, Oh, that would be great because you're trying to help them do what they're trying to do. Sit down, use your coaching technique. And then when it's done with that, that revering, what you do in that confidence, that's when they will appreciate it. And that's when they will either say to you, well, thank you so much. I'd love to do another session.
1 (16m 32s):
You know, can I hire you to do some coaching with me? Or, you know, you start doing that. That's when people start telling their friends and they call you up and they say, you know, you helped my friend to lose 20 pounds. Right. You know, when you work with me as a coach, That, but that's the stance. You know, if you've got the whole, would you like some free coaching that, that won't happen. Even if you do a good job, because it's the wrong positioning,
0 (16m 53s):
Which is interesting. And when you are talking about that person who needs to lose 20 pounds and how you would actually approach that person, like, I think that's a really interesting philosophy fire nation to undertake. And for me, like what I was thinking, what would I do if I was in that situation? You know, I think I had to go to the individual and say, listen, you know, you've been honest with me. You have posted on social media or you've told me in person, whatever it might be that you want to lose 20 pounds. Let's jump on a call. And I'm going to be able to tell you within 20 minutes, the number one thing that you're doing wrong and why you're not getting starting your weight loss journey. And then you get on a call with somebody and you just crush it on one specific thing for them, one tiny part of that whole journey.
0 (17m 36s):
Then they're going to be like, Oh, wow. Like now that I've identified what that number one thing is. And I've had like a face of face and I've seen this kind of Coach teacher relationship. And I, and I like this person now I want the whole package. And that's exactly what I done for years with podcasting, with Podcaster's paradise is I give people a completely free coaching course on how to create a launch your podcast, because then what happens when you launch a podcast while the next thing you want to do? I know this because I've had over 7,000 people join. This course is they want to grow their audience. They want to monetize their Podcast. So what comes next? Podcaster's paradise. And we have a very high uptick from that free course, which is like a coaching session virtually I'm on an a, in an evergreen style to Podcast was paradise as a result.
0 (18m 25s):
So what's that one thing that you can give of high value that just makes them not just want more, but need more in fire nation. If you think Eben's even close to being done dropped in these Value Bombs we got more coming. When we get back from thinking our Sponsors Thinkific is the best platform to create market and sell your own online courses. And we speak from personal experience. We've been hosting our online courses with Thinkific since 2017, with Thinkific. We can deliver content to our students and a simple user-friendly way that allows them to learn and take action fast. Plus, our students are always raving about it, how easy it is, the follow the flow of the content, thanks to Thinkific theme and templates.
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0 (20m 42s):
So Eben, we're back in the end. You've done this multiple times over, but fire nation to hear it from your lips, what do we need to know to build a successful coaching practice?
1 (20m 54s):
Yes. Okay. You know, this actually follows on nicely from the, that last little jam session right there on that last question. So here's the thing that I want to, if I can just give you one thing to take away from this, everyone, and that would really help you and to help all the people in your life for the long term it's that when we, when we get to a point in our life where we need to make a change, or we want to stop doing something or start doing something, you know, like lose weight or get a new job, or get a new, a romantic partner or become more productive or whatever it is in that moment, when we want to make that change, it's really important to us. And we almost never have someone in our life who sits down with us and says, okay, let's talk about that thing you want to do.
1 (21m 42s):
And then let's help make a plan for it. And we very rarely have anyone in our life who was listening when we mentioned, yeah. You know, I think I need to lose some weight or, you know what, I want to have a kid or whatever the thing is that the, the person wants in their life. And so when you call them up and you say, you know, I heard you say the other day that you were, you know, thinking about losing some weight and I'd love to help you do that. It's a, it's like that call from God or something. It's like, Oh my gosh, somebody heard me. And they really, they really care. And so when, when you learn how to listen for, and to ask to get at that thing that someone is trying to do in their life or whatever it is, and then to help them to make a plan to do it, that's when you become really, really valuable.
1 (22m 33s):
And in a way, it's, it sounds obvious, but it's, it's really very, counter-intuitive when I talked to people, when I interact with people, I am now always listening for where are they at? Really? What do they actually trying to do in their life? I love asking people questions like, what's next for you? You know? Or what's worrying you right now, or, you know, what do you, what are you trying to do? Because if I can listen and then follow it a little bit, I'll probably discover that there was something that maybe they secretly are trying to do, or its PRI they don't maybe have any one to talk to you about it. Or they were a little worried about the thing. And if I can get there and then say, just do a couple of Coaching.
1 (23m 17s):
I mean, just to be a few simple, a, you know, Coaching questions and to help them get some clarity, just have, you know, a sounding board. I know that it's going to create huge value. It's it's just, it's just tremendous. And so when you know how to do that, when you know how to help a person identify what they want and then make a plan and then take an action to get there, that's it? Because it gives you a kind of confidence in a, in a that you don't have. I know John, I know when I sit down with another person, whether I know them or not, that I can help them in their life in some way, I just, I know that for sure now 'cause, I've been doing it.
1 (24m 2s):
And I orient myself that way. I want to be a Value and I try to really listen and then really find whatever it is or trying to do, and then only offer them, you know, my input, if I have something to say, but just give them a space where they can, you know, make their, take their kind of next steps. That's it? You know, I'll, I'll say one more thing. One more take away for everyone here. It is incredibly hard for the average human being to figure out what it is that they want. Okay. It is one of the hardest things to do. If you, if you mean, you know this, when you go to the, you know, any kind of goal-setting course or read any self help book or whatever, but everything starts with, is that a goal or figure out what you want to set a smart goal, you know, NLP, right?
1 (24m 46s):
You want to, you know, have a know your outcome. Stephen Covey begin with the end of the mine, right? That's that's where this whole that's what everything starts with. The problem is that's really hard for most people because it's hard to pick. It's hard to choose. We get distracted. We have, you know, all of the psychological stuff where we don't know how to pick our own. Once we copied other people won. And a lot of Coaching is just cutting through all that stuff and helping people figure out what they want, what their values are. And it's one of these things I, that I call the elusive obvious it's right there. When you start looking, and if you know how to do this thing, you become highly valuable in, in demand.
0 (25m 25s):
And there was a lot of Value Bombs and Eben just drop it to the one thing that I want to circle back to that. Just when you said it Eben, it, it was just like dinging in my head. Cause I have never heard of it before, but it just makes so much sense. And it's not like, you know, this is incredibly profound things, in fact is a beautiful, because it's not a profound because it was simple. But just looking at somebody and saying, Hey, what's worrying you right now. Like what's worrying you. I mean, think of how empathetic a question that is. And when you really look at somebody and ask that question and you show that you care and you're empathetic towards that, this is going to be reciprocity their, because they're going to be like, man, this person cares about me and you need to, and you should.
0 (26m 7s):
And they want to hear my problems. And what's worrying me what I'm stressed out about what I'm struggling with. And man, they wanna help me with this solution. And so if it ends up being something that you can help them with, believe me, it's going to be a lot more likely to that. They go to you to help them with this because you're the person that asked you or the person that is being empathetic in. That's the reciprocity in action. Now they're our coaches. Eben I mean, you and I, our two of them, and there's many, many more that we hang out with who earned six to seven figures a year. What is the number one skill that these coaches possess? In my opinion,
1 (26m 44s):
It's not, Coaching just for results. It's Coaching for transformation. Okay. Now I'll unpack that because transformation is one of those, you know, big words that you go out on. What does that mean? Okay. So a good coach will, and there is no shame in what I'm saying here. I'm not trying to, you know, say that a good coach was bad in some way. I mean like legit, a good coach is someone that helps you move through a change in your life. Helps you take action helps you get right. The results. Okay, good. Coach and most coaches, you just don't even really know how to do that. So you're probably even better than a good coach, but a really great Coach in the, all the, you know, the super high earning coaches.
1 (27m 30s):
I know. And I know a lot of, you know, high six figure and seven figure coaches. What they really have in common is that when they're Coaching, they're not just, just working with you at the level that you're at, they're always listening for what's the next level in your life. You can literally what's the next level. Okay. So what does this mean? Let's say that someone else it is in their career and it's time for them to make a change. Okay. So a transition kind of a horizontal move would be going and getting a new job job. A transformation is quitting their job and starting a business and becoming an entrepreneur.
1 (28m 13s):
That's a transformation because it involves a change of identity, a new one level of skills. You've got to think of a higher level. You have to manage the things you didn't have to manage before. That's a transformation, you know, a transition or a change. Let's say someone wants to change their relationship status, their, you know, their single, OK. So a transition or a change would be they'd go and get a boyfriend or a girlfriend. And they get into a relationship. A transformation is they find someone get married and have a family. They have children. That's a trend, it's a vertical move. It's a transformation because your idea, entity changes. You're no longer an individual.
1 (28m 53s):
Now the individual is the family and you're a member. You're a supporter. You're a supporter of this higher level entity. And you've had to transform right. In order to do it. And it, I mean, I got a seven-year-old right now and I know I'm telling you, it is a fricking trans for Mason. Okay. So, so the great coaches What, they're listening for as they're coaching you to get results is they're always listening for your potential and what the next level, the next evolution of your life looks like. And they're listening across all dimensions of your life. They're listening like physically, what is the next level of health and fitness and wellness and, you know, emotionally and relationally, what's the next level for you socially and in your family and in business, what's the next level for your career and financially, and they're picking up those and they're assembling a puzzle so that they can get a clear view of what like you to 0.0, you know, or the, the next level of you looks like, and then they start reflecting that back to you and coaching you to that, right?
1 (29m 57s):
And coaching you to help you to, to actually step up to a higher, wrong of life. That's really the number one skill. That's the one that, that gets you up to those higher, higher numbers. Now you have to learn a skill set to do it. But man, when you do is just, its so great because you, you help people get to the next level, you know, and, and what's cooler than that.
0 (30m 19s):
I mean, fire nation, few things are cooler than that. I can vouch in, you know, I've personally coached. And then, you know, in a more group aspect of the Podcast is paradise, you know, thousands and thousands of paradises and podcasters. And I actually use a phrase, the ripple effect. Like I love the ripple effect when I can impact somebody's life and point them in the right direction and get them moving towards their level, in their version of happiness and success and fulfillment that then has them go off in impact a whole group of people because they've reached a certain level of excitement and passion and courage and all of that stuff. And then so on and so forth like this second, third, fourth, fifth, six degrees of separation.
0 (31m 2s):
This ripple effect that we as coaches can create in this world. I mean, it is spectacular. Like I know that there are hundreds of thousands of people that have never heard the name John Lee Dumas but are being impacted right now because of something that I did eight years ago, six years ago, three years ago with some individual that is now off doing their thing. And that's a very powerful So Eben man. Tons of Value Bombs you kind of shared, what are your biggest take away that you wanted fire nation to have already, but kind of circle back on that or just go with a new one? Like what do you really want to make sure that fire nation gets from everything we talked about today? Give us any call to action that you have to learn more about what you have going on because I know you got some really cool things going on right now and then we'll say goodbye.
1 (31m 47s):
The biggest takeaway is to Take coaching seriously, to commit to coaching and Commit to your coaching career or at least commit to adding coaching to your career or whatever it is. I think that it is the key skill of the 2020s, which is why I'm so focused on it. It makes you a better person, a better friend, a better collaborator that, or Professional better manager, a better parent. It is a new skill set. It really is. And when you learn the skill set and you learn to coach another person and let them do it, okay, great coaches don't you have to learn how to let another person do it and kind of interfere minimally and just guide them, let them find their way because when they do it, then they learn this skill, right?
1 (32m 34s):
They get the self-esteem, they get the confidence from it. And then that, you know, it goes out into the world and it becomes part of your reputation. So it really helps you build others that then build your reputation. So the last takeaway would be, you know, whether you do it with me or with John or anyone else just really commit to learning about Coaching and then to answer your other question, a, you know, we would love to invite you to come and learn about Coaching with us. And I think we have the best coaching training that there is. We call it the virtual Coach because I've had a company that's virtual for 20 years. We've never had an office. And it's also a virtual because virtual comes from the same route as Virtu.
1 (33m 15s):
And we really believed that coaching is a virtue. My wife is a coach. We have about 35 or 40 years of coaching experience between us. She is a relationship coach. That charge is $500 per session. And I've watched her go from when I met her 11 years ago, she was just starting. She had moved to a new city. She was just starting Coaching. She had like one or two clients and I've watched her build this, you know, to now. And she is a super passionate coach. I've been a coach in multiple domains and a lot in business and entrepreneurship and kind of thought leadership for over 20 years now. And we put all of our knowledge together and we have a great 90 day course called the virtual coach. You join, we teach you all of these coaching models that we're talking about.
1 (33m 57s):
You get to actually do 25 live laser coaching sessions in the program and to get 25 LeeSar coaching sessions. So you'd get coached and you do the coaching. We teach you the coaching models. We give you the coaching tools. And by the end of the 90 days, you will be a coach. And if you do what we tell you in this program, you will have confidence. You will have been building credibility and you will be getting clients. And if you'd like to learn more, you can go to a virtual coach.com forward slash Fire for a special offer for your listeners. John
0 (34m 33s):
Wow. I mean, fire nation, if you want to talk, Value, there's nothing that Eben has ever done that I've been aware of. I've been aware of a lot of things over the past eight years that has ENT not just delivered, but as over delivered. So the virtual coach.com/fire fire nation, here are the average of the five people we spend the most time with in hello. You're hanging out with EDP and JLD Today. So let's keep up on that heat and head over to eofire.com type Eben E B E N in the search bar in his show. This page will pop right up with everything we talked about today. And of course our past interviews that we've done together will also pop up and we've done some great ones over the years, the virtualcoach.com/fire.
0 (35m 17s):
That is your direct call to action fire nation to get over there and to see the value that Eben is offering to you, fire nation and Eben Hey brother, thank you for sharing your truth, your knowledge you are Value with the fire nation. Hey, your Coaching in the fire nation for that. We salute you and we will catch you on the flip side when I, everyone, Hey, fire nation today's Value Bombs contact was brought to you by Eben and if you've had your big idea, well, then you'd be ready to ignore it. Well, guess what? My free training will get you to your big idea and less than an hour or so visit your big idea.io today, and I'll catch you there, or I'll catch you on the flip on the flip
2 (35m 56s):
0 (35m 58s):
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