Clay Clark is the former U.S. SBA Entrepreneur of the Year, founder of 6 multi-million dollar companies, Forbes Contributor, author of 13 books & host of the 6-time iTunes chart-topping podcast (with 1,980 episodes), The ThriveTime Show.
The ThriveTime Show – Schedule Your FREE 13 Point Assessment with Clay!
3 Value Bombs
1) If you believe that success is for other people, then you’re right. But if you are the type of person who also believes that success is for you and your family, and you and your family deserve time freedom and financial freedom, then you’re right as well.
2) We all have good ideas. The problem is that most companies don’t know how to identify and adapt the best ideas to their business.
3) The people who will not give you references and testimonials are the people you want to be worried about.
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: 400% Over 4 Years of Coaching with Clay Clark.
[1:09] – Clay shares something that he believes about becoming successful that most people disagree with.
- Success is not complicated, it just requires diligence. Diligence is steady application of effort. That part, diligence, is the hard part. In terms of the path to success, it’s not complicated.
[2:38] – The first step to achieving “Super Success”.
- Recognize the harsh reality that 96% of businesses fail according to Inc Magazine.
- Step one is defining what success looks like.
[5:36] – The second step to achieving “Super Success”.
- The second step is to know what it costs to achieve your goals.
- A business exists for you to achieve time freedom and financial freedom.
- Businesses are meant to set you free, not insulate you.
[9:06] – How can Fire Nation apply the knowledge learned thus far?
- Go to ThriveTimeShow.com/EOFire and get your first consultation FREE – and the first three meetings are FREE, too! Only 160 slots available.
[14:55] – You need to make sure that your goals and values – and the plan of your coach – all aligned. What do you mean by that statement?
- Clay introduces Jared and Jennifer as guests for the conversation.
- Jennifer and Jared talk about hiring people and having more time freedom in their business.
- With hiring employees, through the process of group interviews and shadowing, they’ve built a stellar team.
- Their leads grew by 483% in the first year working with Clay.
- It’s hard for a consultant to help you if you don’t know what your goals are.
[19:43] – Trust and verification.
- When you reach out to a consultant to help you, you have to understand that your consultant is going to bring good and bad elements to the conversation.
- The people who will not give you references and testimonials are the people you want to be worried about.
- Make sure to look for diligent doers, or gold pursuers – people who are ready to plow.
[24:05] – What do we get wrong when it comes to achieving the level of success that we want?
- To grow Jared’s company on the marketing side, they had to do five things:
- First, is to gather objective Google reviews from happy clients
- Second is to do a good job.
- Third is to never stop hiring and recruiting
- Fourth is to process payroll and make sure that people get paid for the work they do.
- Fifth is to analyze your own finances to make sure you are making profit.
- A lot of people want to know what to do, but they don’t block out the time to do it.
- Jared and Jennifer are two of the most diligent clients that Clay has had
- It’s easy to be busy. Everybody has stuff to do. But at the end of the day, what have you gotten done?
- Be intentional and pinpoint what you have to do, and block out that time
[28:29] – Focus on the actual implementation – why is it the next best step?
- As an entrepreneur you’ve got to have someone pushing you to fire.
- You don’t need a doctorate to be a successful entrepreneur – the PHD you need is “pig-headed discipline.”
- We all get good ideas. The problem is that most companies don’t know how to identify and adapt the best ideas to their business.
- Implementation, not ideas, is the key to success.
[33:13] – Surrounding yourself with a competent team if you want to achieve your dreams.
[37:56] – Clay’s key takeaway and call to action for Fire nation!
- If you believe that success is for other people, then you’re right. But if you are the type of person who also believes that success is for you and your family, and you and your family deserve time freedom and financial freedom, then you’re right as well.
- The ThriveTime Show – Schedule Your FREE 13 Point Assessment with Clay!
Boom, shake the room, Fire Nation. JLD here and welcome to Entrepreneurs On Fire brought to you by the HubSpot Podcast Network with great shows like the salesmen podcast. Today, we'll be focusing on 400% over four years of coaching with Clay Clark to drop these volleyballs. I brought Clay into EOFire studios because Clay is the former U.S. SBA Entrepreneur of the Year, founder of 6 multi-million dollar companies, Forbes Contributor, author of 13 books & host of the 6-time iTunes chart-topping podcast, which has almost 2000 episodes.
And they were talking about achieving super success. What's next after defining our goals, how to trust and verify and what most people actually get wrong when it comes to achieving success.
And so much more. When we get back from thanking our sponsors, Fire Nation is time to stop trading time for money and start reaching more clients and making a bigger impact. And you can do just that with online courses, try Thinkific for free today at Thinkific.com/EOF. That's Thinkific.com/EOF. Ever wish you had a mentor to help improve your customer experience and scale your business. HubSpot's new podcast, the shakeup with Alexis Gay and Brianne Kimmel has you covered. I love it because it shares how real people are building real businesses in very unique ways. Listen, learn, and grow with the HubSpot podcast network at hubspot.com/podcast network clay say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with.
2 (1m 42s):
What's up Fire Nation. And I will tell you that the thing that I think about success that most people would probably would disagree with, is it super easy? I think it's very, very easy. It's very not complicated to become successful. Once you have a proven plan then in your, in your you're no longer moving by guesswork, it's actually not complicated. It just requires diligence and diligence is the steady application of effort. And that part turns out to be the hard part diligence. But in terms of success itself, the path to success is not correct.
1 (2m 11s):
Fire Nation. It's not complicated. It's not secret. It's not hidden. Why do I think I called my book, The Common Path to Uncommon Success because it is a very uncomplicated common path. And today we're talking about 400% over four years of coaching with none other than clay Clark ends. Let's just be honest clay because Fire Nation likes success, but they love super success. Break down what you think the first step to achieving super successes?
2 (2m 44s):
Well, I think the first thing we have to recognize is the harsh reality that 96% of businesses fail according to Inc magazine. That's not my opinion. That's Inc. Magazine will tell you if you look up other statistics, you're gonna find eight out of 10, small businesses failed Forbes. We'll tell you eight out of 10, nine out of 10 businesses fail. Do your research tonight. Folks look that up. But the first step you have to do is recognize that most people are going to fail by default. So you have to become an intentional person. So step one, you have to define what success looks like. I mean, what does success look like for your faith, your family, your finances, your fitness, your friendship, and your fun and Napoleon hill once wrote that a goal is a dream with a deadline Napoleon hill, the bestselling author of thinking grow rich.
2 (3m 24s):
You know, the personal printers for Andrew Carnegie. He said that he's a goal is a dream with a deadline. So ask yourself right now. You know, I, I have five kids and we're moving to a 40 acre property moving to a new building, moving there. And I have to ask myself, what does a successful man-cave look like? What does it look like? I'm being serious. And I'm telling the listeners out there. This is true. A successful man. Cave looks like this three quarters of my beautiful house. My wife has to approve of which means that I will not like it because it's going to be bougie and transitional and whatever that is. But if she's happy, I'm happy. But then we go to the man cave. This is my family. My man cave has to feel like a dive bar. I have to have rustic beat up floors.
2 (4m 6s):
I've got to have live edge wood. I've got to have a urinal. These are things that I need. JLD I have to have these things. I have to have a 47 foot water slide that extends from my waterfall in my backyard. What kind of sucks? What kind of successful entrepreneur could possibly do life without a urinal, a urinal. It's an incredible urinal, by the way, without having his own 47 foot water slide. I'm I'm, I'm a 40 year old man. I need a 47 foot water slide. So, but if by default I had just met with builders and said, well, you know, do whatever you think I probably would not have a 47 foot water slide. I probably would not have a urinal in my bathroom. My wife would probably not have the bougie existence that she wants.
2 (4m 48s):
And I would probably not have enough land that I can buy all the yaks and llamas and chickens that I want, but I want yaks and llamas and, and, and somebody else listening and says, you're sick. You're crazy. Well, I might be crazy. I might be a modern, a, you know, Billy Madison, but the point is ladies and gentlemen, you have to define what are your goals for your faith, your family, your finances, your fitness, your friendship, and your fun. And you have to ask yourself, how much does that cost per year
1 (5m 11s):
Fire Nation? I'm going to be honest. I had clay pegged more as a trough than a urinal guy, but you know, you learn things every single day. You know? I mean, let's be honest. It's just, it makes things a little easier clay and mixing just a little, not much, but a little easier, but don't you just love the energy, the vibe, and most importantly, Fire Nation. The truth that clay brings to every single interview to every word that he says, there is a point. There is a purpose and now five nations falling along. We defined our goals. What is the next step? Well,
2 (5m 42s):
You got to figure it out again. It's tip number two is you really need to sit down and figure, I mean, with great clarity, what does it cost to achieve your goals? And I'm not going to ask our guests that are joining us, what their financial goals are on the show. But I'm asking, I'm not going to ask you, you know, I'm, I'm gonna, I'm gonna put myself out there. I'm gonna tell the listeners my goals. Here we go. Oh, oh, JLD and be transparent for you. One of my businesses is called elephant in the room. It's a men's grooming lounge. We cut hair. We cut the hair of men. All right. And I pay myself $2 per haircut. How much? $2 per haircut. You pay yourself? How much? $2 a haircut. We do 4,000 haircuts a month. On average, the website is E I T R lounge.com.
2 (6m 24s):
We're probably not in your location. We're only in Oklahoma. We have five locations and I have no aspirations for growing people say, why don't you want to grow your business? Because I'm happy. I've got a 47 foot long. Waterslide I've got a waterfall. I've got a swim up bar thing. I've got a urinal. That's all I need. Okay. And what I do is every month JLD whenever the accounts go over a hundred thousand dollars, that's called the overflows zone for me. I split the profits with my partner. That's what I do, right. But I know how much it costs to feed my family. And I know how much it costs. I just bought myself a sweet vehicle. JLD I don't want you to getting jealous. It's an eight seat Ford passenger transport van with non leather seats.
2 (7m 4s):
It's beautiful. It's cloth
3 (7m 5s):
Seats. The air conditioning works
2 (7m 7s):
Most of the time. Now it's beautiful. And I bought it with 62,000 miles on it. Now it's up to 77,000 miles. I've only had the car for 40 days. It's a beautiful majestic vehicle. It allows me to travel around the nation, doing these events. I do. And I'm telling you folks, I know what that thing costs. And I know to feed my family of five organic, all that stuff at whole foods and nothing in the private school and all the stuff we have to do, it costs about $96,000 a year for us to do that. You say, that's it? Yeah. Well, cause I don't really, we don't really travel like to Disney world. We don't do a lot of vacations where, you know, we have kind of an inexpensive lifestyle, but I know what it costs, which means if you take $96,000 and you divide that by two to a $2 per haircut, that's just one of my companies here.
2 (7m 48s):
Okay, here we go. Then that means I have to do 48,000 haircuts. JLD 48,000 haircuts and 48,000 haircuts divided by 12 months. It means I have to do 4,000 haircuts a month. They way down it goes. And every time a listener out there buys an Oxy fresh franchise, because I know somebody out there wants to buy an Oxy fresh franchise. I make $5,000. Every time you buy one and you know what? We have 460 locations. So I like when you buy an Oxy fresh franchise and you know what I do with money, I buy goods and services. And if you go to tip top K9 and you buy a franchise from tip top K9, I don't even own a dog. And yet I own America's fastest growing dog training franchise.
2 (8m 28s):
Why? Because I sat down and made goals and I sat down and thought to myself, self. And I thought, how can I achieve my financial goals? Because the goal of the business is for you to achieve a business, exist for you to achieve time, freedom and financial freedom. You shouldn't spend your whole day petting dogs obsessing about dogs. If you want a dog training business, you shouldn't spend your whole day chained to a desk. If you're a contractor, you shouldn't spend your whole day stuck in your truck. If you're some sort of ladies and gentlemen, a business exists to create time, freedom and financial freedom. The purpose of a business is to set you free. Not to enslave you clay.
1 (9m 3s):
You've dropped it. Knowledge bombs already. And what we're only at nine and a half minutes in here. So how can Fire Nation implements this knowledge we've learned thus far?
2 (9m 12s):
I always tell people what you want to do is you want to go to thrive time, show.com forward slash EO fire. And you say, what? What was that? Thrive time show.com forward slash EO fire. Someone says I'm driving right now. Calm down, say it slower. Okay. Thrive time. show.com forward slash EO fire. Someone says, say it like Bob Ross, please thrive time. show.com forward slash EO fire. I have to be treated. So you go there to thrive time, show.com forward slash EO fire. And you're going to see, we have a thousand over a thousand clients I've worked with since 2006. You know, when you, when you, when you grow up poor and you're no longer poor, a lot of people reach out and they say, how come you're not poor?
2 (9m 56s):
You're not that smart. Why aren't you not poor? And you say, well, I implemented certain systems. They say, well, you can, you, can you teach me the systems? And so I built my consulting company, make your life epic to consult with clients. And we work with 160 clients at any given time. And last year, JLD our average client grew by 104%. When you contrast that to Inc magazine, where they have a 96% failure rate, that's why, and this is what I do. I didn't mention it the last time I was on your show. Many people told me I did. I did a poor job of telling people. This is my wife reminded me. My wife is much smarter than me. The first consultation with my team with myself is free. And then the first three meetings are free.
2 (10m 37s):
So you get like a month free, the consultations free, but here's the catch. We only work with 160 people. So you have to get through the call screener. Okay? Cause we charge $1,700 a month. We, we, we, I make a 20% profit margin being very transparent, which means I make $340 a month per client. And we have 160 clients. Somebody who's good with math says you're making $54,000 a year, no 54,000 a month per that's where I do $54,000 per month working with my clients. And then a lot of my clients become partners over time. And if you're a partner client, I get a small percentage, usually two to two and a half percent of gross revenue above where you're stuck. If you want to lock in something like that. But beyond that, it's just month to month. And most of my wealth has made off of partner clients.
2 (11m 18s):
But I, my highest desire is to meet your listeners out there, to find out where they're stuck and help them grow. And I will tell everybody, I am a libertarian. I'm like a free range, chicken entrepreneur. People say, I need help thinking outside of the box, I don't even acknowledge the existence of a box. I am a libertarian off the grid kind of guy. So if you want to grow your business and you want to break through big boundaries, go to ThrivetimeShow.com/fire. Watch those testimonials, do your research. We even put the phone numbers and the names of all of our clients up there for you to see and then schedule a free consultation. But you have to get through the call screener and they are means call screeners JLD. They actually make sure that the people who set appointments with me have a plan and a purpose.
2 (12m 0s):
We don't want to talk to randos who are calling me just to argue with me about their theories about entrepreneurship,
1 (12m 7s):
No randos and Fire Nation. So you are a good if you're hearing my voice right now, Fire Nation, you are good. You will be able to go to thrive time, show.com/eo fire, fill it out, get past those screeners. Cause you know, you have a plan, so you're good. You're good to go. And then you're getting four calls for chats for free. Before you take that next step, this is an amazing opportunity in you. Fire Nation, better stick around for so many more valuable items coming up. As soon as we get back from thanking, our sponsors, customer expectations are at an all time high. So when a prospect or customer reaches out, it's important that everyone across your organization has the context. They need to deliver a personalized and helpful experience. And because conversations with prospects and customers are going to happen across all sorts of channels and teams, it becomes increasingly important to be able to manage all those conversations in one place.
1 (12m 55s):
That means giving your sales team visibility into marketing emails that are sent in customer service teams, having visibility into conversations that happen during the sales process. We both know that when messaging isn't aligned, it can create a frustrating experience for customers who might feel like they're constantly repeating themselves or that your business just isn't a fit for them. Lucky for us. How's what has the tool to help us manage everything under one central CRM platform, HubSpot integrates with your inbox to automatically save and store email conversations, allow reps to record calls right from within HubSpot, gives your teams a universal inbox to tackle live chat, inquiries, emails, Facebook messages in more, learn more about how you can scale your company without scaling complexity at hubspot.com.
1 (13m 36s):
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1 (14m 21s):
Thinkific allows them to learn and take action fast. So if you're ready to create an online course as a lasting way to reach a wider audience, build revenue and make an impact, then Thinkific is the perfect partner to have by your side. Get started at Thinkific.com/EOF. That's Thinkific.com/EOF. All right, Fire Nation you're back. And you need to make sure that your goals values and the plan of your coach. All align said by the famous clay Clark, what do mean by that?
2 (14m 52s):
Okay. Well, what happens is when you sit down with you and I'm gonna introduce our guests here, Jared, can you say what's up to the Fire Nation, what's happening to Fire Nation and then we've got a Jennifer who's married to Jared. How long have you two been married? Almost 13 years. So JLD was probably what, five years ago when you guys came to a conference, is that right? Five years ago, four years ago, four, four years ago where we were at a conference and it was in, I think it was in October and these people were at the conference, great people. They have a company called platinum pest. Their website is platinum dash pest control.com. And these are people. And, and if I'm exaggerating, if you, if I'm putting words in your mouth, Jennifer, you can hang up on me. Okay. But I believe you wanted to expand your family and expand your income with those.
2 (15m 35s):
Is that accurate? That's correct. Okay. And so I was just, you know, they reached out and said, Hey, could you help us grow our business? And what you want to do is you want to make sure as you grow your business, you create more time, freedom and more financial freedom. So you can spend more times with your, your, your family and many consultants or many business books would tell you that you, that success and time with family, those are mutually exclusive ideas. Many people would tell you, if you want to achieve success, you got to essentially leave your family at 90% of the time, work all the time and make all that money. That way you can afford that divorce. I mean, you know what I mean? Cause you got to work all the time and make all that money.
2 (16m 18s):
So you can afford to buy new clothes when she burned your clothes in the lawn, because you haven't been home in two consecutive years. And so you want to make sure you're working with a coach. You understand, you want to grow closer to, you want to make sure your, your marriage gets better and your business gets better. Your life gets better and your income gets better. Jennifer, you've been stuck with me for a long time. Have you injured? You guys have grown platinum pest by 400%, but you feel like you're getting more time freedom or is it more stressful now with hiring and firing or how's that going with employees and managing as he did more time, freedom or less,
4 (16m 48s):
Slightly more time. Freedom. We have, we have a number of measurable metrics that we've had as far as our growth, but I think the more, the more important things to us are the time freedom and the financial freedom that we've gained. For example, with hiring employees beforehand, if we had a poor performing employee, we would just kind of be stuck with them because if we fired them, that means that we would not only have to find them a replacement and then we'd have to train them. But that would also take time out of whatever work we were doing and then we'd get behind. It was just stressful. So we'd just put up with the shenanigans that were going on. But now through the process of group interviews and, and shadowing, we have a stellar team and that's really the best part of that is the relief that if we have someone who's not performing up to our high standards, we have other people that we can pull from and we've already done the work of that.
4 (17m 46s):
And so that process has really made it to where we're able to have a stellar team. And so for example, the first time after you're working with the group or working with you and doing the group interviews and we had to let someone go is like, okay, we have
2 (17m 60s):
To let him go. I first met you guys. I remember you were having a hard time finding people and finding new customers. And I feel like neither one of those is a problem now, would you agree, Jared? Absolutely
3 (18m 9s):
Not. Not even a question about that. I mean, our quality of life has really improved now. I mean, as far as, I mean, I think that first year, what did we grow? Our leads grew 483% in the first year, the first year that's our leads. And then as far as finding people in that group interview has been a game changer. And I would
2 (18m 25s):
Say this JLD, these guys are in the process now, you know, they're, you're building a house, building the family. So many. How many kids have you had since I first met you two kids. I mean, they're growing and things are going well. And I can just tell you it's really hard though, for a consultant to help you. If you don't know what your goals are. So everybody out there make sure that your business growth goals are aligned with your family goals. It's super.
1 (18m 48s):
I can ask Jennifer a question. Jennifer, do you host the platinum pest control podcast? No I don't. Well, you need to, because I love your voice, your diction, your cadence. It is spot on. It's like you've been doing this forever. So just wanting to plant a little bit of a seed there because you know, who knows, maybe you have a little free time. I don't know if clay gives you any free time, but if you get some more free time, you
4 (19m 9s):
Now have some free time because I actually four kids.
1 (19m 14s):
Yeah, that's true. Oh, maybe you'd have one of the kids be the producer and they, you can get them all involved. It'll be a blast, but clay let's keep on moving forward here because there's a lot of things we need to talk about. You know, we're gonna be talking and in a few minutes here about that team that you kind of mentioned that you really helped to Jennifer and Jared build, but let's talk about trust. Let's talk about verifying. What would you have to say about that?
2 (19m 34s):
Reach out to a consultant to help you. You have to understand that your consultant is going to bring certain good elements to the, to the conversation and certain bad elements. A good consultant is going to give you, let me give an example. Let's say that you hired Mike Tyson, the, the legendary boxer to be your consultant. Okay? I know people that know Mike Tyson and by all accounts, Mike Tyson is a good guy. But whether I like Mike Tyson or I don't like Mike Tyson, the point is when you hire Mike Tyson to be your consultant, he's going to bring whatever Mike Tyson brings to the table and just look him up and figure it out. What is that that Mike Tyson brings to the table? Another example would be, if you go to a Tony Robbins seminar, you look up Tony Robbins, who's been on your show, great guy, Tony Robbins, Tony Robbins has a certain flavor, a certain field that he brings to the table.
2 (20m 22s):
And what you do is you just do a, do some research, look into the person, talk to their former clients and say, wow, have you been to a Tony Robbins seminar? Would you go again? Have you been to have you have you? And you want to do your research and, and people that will not give you references and testimonials are the people you want to be worried about it. And not everybody again, I'm just telling you, I know that the business ventures that Mike Tyson is involved in, I know the business ventures that Tony is involved in, and I know what I'm involved in. And with all of us, we're going to transparently give you information so you can do your own research. But I worry about the consultants that are really vague on the references.
2 (21m 2s):
So when I want everyone to do right now is you go to thrive time show.com and you click on the testimonials button and you're going to see our clients. I mean, Jared and Jennifer, you're up there. Paul Hood with hood CPA's is up there. Cola. Fitness is up there. I'm just giving you some facts. P M H O K C Randy. And the founder of that we've helped him grow from $50,000 a month of sales to $1.2 million a month of sales. Platinum pest has grown by 400% over four years, but you might say, well, that's some good coaching. You're your coach. You're amazing. Well, let me tell you this either I'm a good coach or I'm good at picking good clients, because if I gave a client the specific action plan, if I gave a person a specific recipe to make a certain food and they don't follow the recipe, if I gave a builder, a certain blueprint and they wouldn't follow it, then, then it wouldn't work.
2 (21m 50s):
So I have to make sure that I'm looking for diligent doers. I'm looking for gold pursuers. I'm looking for people out there that say, I'm ready to plow. I just want to know what to do now. But I assume that every single person that reaches out to me by going to thrive time, show.com forward slash EO. Fire has done their research. And I encourage, you know, our, our staff to do our research on you. I don't want to work with any scammers. We had a guy JLD who was a funny guy, not through your program. He reached out to us and he claimed to be a doctor. And I looked it up and turns out this guy is like a sham doctor. Like anybody who wants to apply for some sort of a drug, he'll give it to you. And I called them out over the phone. I said, are you actually a doctor? He says, no, no, but I, you know, but he like markets himself as a doctor and you go, you gotta be kidding me.
2 (22m 35s):
No, there are real shysters out there. There are real estate experts, quote, unquote that have never actually sold real estate. There are fake doctors out there. There are people that will literally sell you any field. They'll say anything to you to make a buck. There's people out there like that. So you always want to trust, but verify. And that's why we like to keep our ecosystem of clients a narrow. And I can tell you, if you do your research into me, you're going to quickly run into a general Flynn. Triple could have quickly run into Michael and Dell. And if you don't like them, you probably won't work. So there it is.
1 (23m 5s):
I'm glad you brought up Mike Tyson because he did give us one of the all-time great quotes, which is everybody has a plan until they get punched in the face. And I just don't think that quote would make as much sense of delivered by anybody except Mike Tyson. And that doctor story too is crazy. There's actually a nuts podcast that was out there called Dr. Death that just got turned into a movie, a show on peacock, actually NBC Dr. Death. I mean, we're talking Kelsey grammar, Christian Slater. There's huge names in this. And it's just crazy thing. There's people out there they're posing Fire Nation. You need to trust, but verify. Cause there are those posers out there and I will never at surgeons again the same.
1 (23m 46s):
I mean, I'm not going to not trust any of them, but I'm going to absolutely verify before I go under the knife, after watching doctor death, for sure. So what do Fire Nation? The people in our audience, what do we get wrong? When it comes to actually achieving the levels of success that we want?
2 (24m 2s):
Let me go to Jared for this, but Jared you're, you're a dad and you every week. I mean, I'm just summarizing what we have to do, but to grow his company on the marketing side, and there's much more to marketing, but I'm just gonna walk you through five things that Jared has to do every week to be successful. One, you've got to gather objective, Google reviews from happy clients. Two, you've got to do a good job. Otherwise they won't want to give you good reviews. Three. You've got to never stop hiring and recruiting for you got to process payroll and make sure people actually get paid for the work they do. And five, you've got to analyze your own finances to make sure you're making a profit. Now I know your wife does a lot of that. You do a lot of that. It's a team effort, but a lot of people want to know what to do and then they don't block out the time to do it.
2 (24m 45s):
So they go tell them JLD I'm not cursing. Okay? Be very, very clear. Here. I call these people, ask holes. They ask Holden, they ask
2 (25m 28s):
I call it orbit. It's a lot of rocket fuel to get into orbit. But once you're in orbit, you can kind of coast a little bit more there once you're there because you've worked so hard to get there. How did you put on the blinders Jared to implement? Because you were one of the most diligent implementing clients we had in those, in those first six months that are super crucial. You and your wife just knock, knock stuff. It was very exciting to watch you guys do that. How did you, how did you block out the time to get it done?
3 (25m 50s):
Well, first of all, Claire, you touched on this a little bit at the beginning of the, of the show here, you have to be deliberate, right? It's really easy to be busy. Everybody has stuff to do. You can, it's really easy to fill up your time with busy things. At the end of the day, you look back and say, wow, I was really busy today, but what did I get done? So really what we had to do is pull out that sniper rifle, right? And be intentional and pinpoint what we needed to do. And then you just have to block out that time. You just have to do it. You know, it, some of it was, was when Jennifer was pregnant. When we came to our first, when we came to our first seminar conference and then we had the baby and then Jennifer would put the baby to bed and then I would be working on the business. Right. And so it was a sacrifice on both our parts, but we had to figure it out.
3 (26m 31s):
We had to find out the time to do it. And so it came late at night. They came early in the morning, but we made it happen. And now it's a lot easier to do it because we've been able to build up that time
2 (26m 39s):
For it. How long were you? Were you guys married before you, we met. How long had you guys been roughly? I mean, do you remember Jerry or Denver? Nine years. Nine years. Here's the deal? JLD to this. I work with a lot of couples. And let me tell you JLD this is, you know, how a lot of couples, they lose that spark over time yet. JLD no I'm talking about not you, not people, you don't lose the spark and these guys, they, I, I I'd walk in for a coaching session. I say, guys, stop making out. Stop. We gotta stay focused. I mean, these guys have not lost a loving feeling. They're like recreating the movie ghost in the I'm like, stop it guys. Stop fighting with each other. It's crazy. It's, it's, it's awkward at times, but they, they have, they ha they haven't lost the loving feeling.
2 (27m 20s):
And they're in fact, somehow it's, it's growing over time and I'll tell you this, if you're out there and you're listening right now and you, you find yourself so distracted by your spouse, that you just can't stop making out. That, that, that that's a problem. We'll work
1 (27m 32s):
Through that. I do love how Jared said everyone has quote unquote stuff to do. Cause we all have stuff to do Fire Nation, but are you being productive? And when I say productive, are you producing the right content? Not just doing stuff, not just being busy and Jared very eloquently puts, you can join your wife's platinum pest control podcast. I think that you can definitely make a good duel there. You definitely have the voice diction, elocution, all of those words. And I love one of these quotes by the way that Claire that you have up here, which is vision without execution is hallucination because it's just so Frank it's so true. Thomas Edison said that vision without execution is just hallucination. I mean, think about those words, Fire Nation hallucination, don't be a hallucination.
1 (28m 16s):
And one thing that you do really well is recommend to others to put these blinders on and just focus, follow one course until success on the actual implementation. This is of course, after they found you in the right plan that you're going to give to them. Why do you really think this is the next best step?
2 (28m 35s):
Well, I think what happens is, is after you get to a place where you know what to do, so first off you've sat down. You've determined your goals. Okay? Now you know how much you're going to need know step till you figure it out. You know, how much does it cost to achieve these goals? Okay. Then you reach out to a consultant and you're given a plan. You guys are building a house right now. I mean, if you broke ground, if you broke ground, okay. So Jared, Jennifer has broken ground. Jared has broken ground on the new house. No, but imagine what it would be like to have the plan and to not ever build, it would be like an episode of Seinfeld or something. Remember where Kramer kept claiming he was going to build a hot tub and Terry's like, you're not going to do it. Kramer. He's like, I'll bet you, I will, Jerry. And the whole episode, what made it funny is that, you know, Kramer kept claiming he was going to get this hot tub built inside his apartment.
2 (29m 16s):
And so imagine what it would be like to buy the land and to never actually break ground. And there's a lot of people that it's ready, aim, ready, aim, ready, aim, aim, aim, aim, aim, aim, stay on target, aim, aim, and you're going, eventually you have to fire. And so as an entrepreneur, you've got to have someone pushing you to fire. You've got to push somebody to do what is required. And I'll tell everybody out there, you know, you don't need a PhD in terms of, you know, you don't need a doctorate in order to be a successful entrepreneur. But I like to quote Chet Holmes, the best-selling author of the ultimate sales machine, who says, you do need a PhD. He said, you need pigheaded discipline. He said the missing ingredient for nearly all of the 1000 plus clients that he worked with to directly improve their businesses was pig headed, discipline, PhD, pig, headed discipline.
2 (30m 3s):
He said, we all get good ideas from seminars and from books and radio talk shows and business-building gurus. The problem is the most companies don't know how to identify and adapt the best ideas to their business. Implementation. Not ideas is the key to success. And that's why we provide with our coaching services. We provide photography, videography web development, search engine optimization, app development, workflow, design checklist, refinement, schedule optimization, hiring, and firing coaching, all of the best practice documents you could ever need to hire and fire people, proven agendas and paths and org charts for running your company.
2 (30m 43s):
How to build mission statements, how to all those things. And once you have all those tools right there, it makes it so much easier to get things done. So we provide you with the path we provide you with the plan we provide you with the tools we provide you with a path. Here's the path. Okay, great, boom. Here's the plan to get down that path. And here are the tools and that's how we do it. And the reason why we do it month to month, and the reason why we do it, where your first, you know, your, your, your first meeting is free. Then your first few meetings are free is because I don't want to work with you. If you're not going to implement the proven path I don't want to. And the reason why I do it month to month is because I have clients that sell their companies. That's how usually most of my client breakups happen. I have a guy today I talked to I've worked with him forever and he has an opportunity right now.
2 (31m 26s):
JLD he went from one location to four. He's got an opportunity to walk away with $2 million today. And the conversation was K clay. If I sell my company, can you still work with my wife and I on some projects? And I'm going well. Yeah, man. But I mean, that's very common. I encourage people. If you go up there to thrive time, show.com, you can see the stories of a body central therapy, Jennifer Allen, by the way, this is a fun story for you. I was on your, I was on your show. I think JLD for the first time, I think seven years ago, bro. Wow. Seven years ago. And Jennifer Allen heard this show and reached out to us. Her company's called body central. And I told Jennifer, I wouldn't tell the actual amount, but Jennifer Allen sold her practice for multi-million dollars for millions of dollars.
2 (32m 13s):
All I can say is she went from barely making it to doing really well. And her company is a body central therapy based in Tucson, Arizona. She went from an idea to implementation, to bam, selling the company. Also Ethan with peak medical, he sold his company, peak medical tech. These are listeners of yours. JLD that listened to a show like this and something was working on him. And they thought, well, sounds like it's reasonable. I think I'll call. They reached out with great I'm sure fear. Trepidation might. And they, my call screeners are like, I don't know if this person's the right fit. Both parties are equally skeptical. I set an appointment, bam success,
1 (32m 56s):
Fire Nation. Your head has popped off today. I mean, there's been so much amazing value this whole time, but clay, we did tease this earlier. So I do want to circle back, talk to us about surrounding ourselves with a competent team. And this is of course only if we want to achieve the dream.
2 (33m 11s):
Well, what happens is if you have a plan and I know that Jared's never had people like this, but I know for our haircut business, just one of them elephant in the room. I remember we had one guy. We trained him on how to do membership sales and elephant in the room as a membership based men's grooming lounge. So here's the catch folks. Your first haircut at elephant in the room. Men's grooming lounge. E I T R lounge.com is a dollar. And people say, well, what's the catch. It's a dollar. So that means I'm going to lose a ton of money. JLD unless you sign up for a membership. Okay? So we got to do a great haircut and you have to want to come back. It's like a country club for men's hair. People love the experience, hot towel, straight razor, straight razor shave the whole deal. It's great. Paraffin, hand. We hand dip.
2 (33m 51s):
It's awesome. This guy, every time someone would get up to the front desk, he would say his, he sounded like Garth from Wayne's world. Remember that? Garth from Wayne's world. He'd say so. How was your experience? Yeah, so we have memberships. Do you want one? And the people would almost be overwhelmed by how nervous he was and they would say, ah, it's okay, bro. No, I'm good. And we would watch the videotape. We would sit down together. One-on-one I would talk to the young man. He goes, man, I, I just don't do well with people, man, but I want this job and I'm going okay, but you've got to sell a membership to at least 55% of the employees or the 50, 50 to 55% of the customers.
2 (34m 34s):
Or you can't work here anymore. You're going to get promoted to customer status status, or you you're gonna get promoted to customer status. You have to sell a membership to at least 55% of people. So the next week he rolls out there, I'm sure with the best of intentions. And at this point, I'm not sure if he was high or if, or if he was high, but now he's one. Hey, do you want a membership? Cause I think you should get one. You know, it's great. Right? And I said, dude, are you high? He says, yeah man, I'm high, man. I was just trying to get over my anxiety for some memberships. That's what I was doing. I was high, you know, I'm going okay, well, you can't be high and you can't be scared. You need to go out there. And then Katie, who was on our team, Katie from Hawaii, this woman is selling over a hundred percent conversion.
2 (35m 17s):
She's selling a membership to you and occasionally to somebody else, she's getting you and your son to sign up for a membership. And it's not mean it's not offensive. But I tell, I sat down with the guy. I said, guy, buddy, I've given you a lot of opportunities. I'm going to be homeless soon. If you don't, you don't sell memberships. And he says, yeah, I want you to know, I really hate this job. And I go, okay, cool. And you know, good story. He's doing well now in his new job. But this guy just could not get it done for the same reason. I couldn't be a quarterback in the NFL. This guy could not sell memberships. So you've got to have a good team. And Jared, you guys recruit people every week. Jennifer, you recruit people every week. I'm not asking for their name, but didn't you just hire a new person that's coming in, put on a laser show. Absolutely we did.
2 (35m 57s):
How's that? Improving your business? Having a great person.
4 (36m 1s):
Oh, it's the environment in the office is really awesome. We, at one point we had someone who was just terrible at the job, but we needed someone who could breathe and could type. And I was more often than not. I instead of going to the office, I would just be like, oh, I'm just going to stay at home today and work from home. But it just was not working well for the business. And I just never wanted to be around this person in our office. And so now with this, that was years ago. But now with this new hire, she has great energy. She does great work and I can ask her to do things. And not only does she do that thing, she does it. Well, she goes above and beyond.
4 (36m 41s):
And it's amazing.
2 (36m 43s):
And does she like working there? She does. You like her working there? Yes. And if anybody JLD for anybody out there, who's an NFL coach of some kind. If you wanted to hire me a couple of things, one, I might not qualify because I'm unvaccinated and then two, I can't throw a football, so that's gonna make it tough. It might not be a good fit because I can't throw a football. And you might say, I kinda like that guy. He's kind of, kind of funny. Sometimes he's good at business, but you don't want me on your team throwing a football. It's the wrong guy on the wrong seat on the bus. Okay. So everybody out there just do an audit right now, ask yourself, do you have good people, the right people for your team? And if you don't have the right people on your team, that's part of our coaching program. We're going to help you find good employees,
1 (37m 23s):
Fire Nation value, bombs galore. And I just want to say, thank you, Jared. Thank you, Jennifer of the future hip podcast, platinum pest control podcast. Thank you for sharing all this awesome stuff and clay. I want to throw the mic back over to you. I know you're going to be really nervous about this cause you have a hard time speaking publicly and into microphones, but how do you want Fire Nation to walk away from this interview? Give us some final value bombs. Give us a final call to action. And then we'll say goodbye. I'll just
2 (37m 52s):
Say this out there. If you are growing up without money, if you're living right now without money, if you are somebody, your twenties, thirties, forties, fifties, and you're stuck in the truck. If you feel every day, like I just, every day, I'm overwhelmed. I get to work and I got 400 emails. I can't get caught up and I'm not making any money. I mean, think about that crazy job. You work all the time. And as a reward, you don't make any money. If you get to the end of the month and you run out of money way before the end of the month, that's a problem. If you find yourself perpetually stuck in a rut and you're saying, I don't know what to do. Step one, go to ThrivetimeShow.com/fire, ThrivetimeShow.com/fire.
2 (38m 34s):
Look at the testimonials. Look at the people, ask yourself, are these people on steroids? Am I drunk? What's going on. Look at these people. Look them up. And if these people, if you see their testimonials, by going to thrive, time, show.com forward slash EO fire. If the people look sane and plausible, if you've read our reviews, if you're okay with the fact that I'm a libertarian, if all these things are okay with you, if you're okay, that I'm a second amendment guy. If you're okay with all these things, then what you want to do is you want to reach out and schedule an appointment. And, and you know, let's schedule a 13 point assessment and you're going to find yourself, talking with me on the phone. And I'm going to walk you down a proven path to achieve proven success. And I want to help you grow your successful company, but you have to believe whether you hire our consulting service or somebody else.
2 (39m 19s):
You have to believe that you have what it takes, because if you feel like odd success is for other people, then you're right. But if you believe that success is for you and your family and you and your family deserve time, freedom and financial freedom, then you're right as well. So I encourage everybody out there. Go to ThrivetimeShow.com/fire, Thrivetime. Should I come towards us? You will fire fill out the form and I'll leave you with a quote from Napoleon hill. Napoleon hill reminds us that we all have 24 hours in a day, right? Everyone has Monday. We have Tuesday. We have Wednesday. Most of us have Thursday, Friday, Saturday, Sunday, but none of us have some day. None of us have some day Napoleon hill. The best-selling author of thinking grow. Rich has said the time will never be just right.
2 (39m 59s):
We must act now. And I'll add on a little, little bonus fry. The time is the time would ever be just right. You must act now because you're going to be dead soon. You might as well have some fun while you're on the planet, right? I mean, you're on the planet. You're going to be dead soon. You might as well do it now. Let's let's go folks. Let's go. Come on, come on, come on, come on. Fire Nation. You got the fire. Come on. Here we go. Go to ThrivetimeShow.com/fire. JLD you smelled terrific.
1 (40m 23s):
I mean amazing. And I think you'll appreciate this clay with your last comment about, you know, you're going to die because you are going to die Fire Nation. In fact, I recently downloaded this app. It's called we croak and it reminds me literally four times a day that I'm going to die with a great quote as well and do it. The Buddhist believe that a person has to contemplate their death five times a day to truly sustain happiness. And I'm telling you Fire Nation. The time is now not someday. Thrive time. show.com/eo fire. I'm on the page right now. It's beautiful. It's orange. It's welcoming you Fire Nation. You fill out your name, phone, and email. You get to talk to clay Clark in the flashlight, make that happen for sure. And of course, Claire, I want to say thank you for sharing your truth, your knowledge, your value with Fire Nation.
1 (41m 7s):
For that we salute you and we'll catch you on the flip side. Take care of chief. Hey, Fire Nation today's value bomb content was brought to you by clay and Fire Nation. Are you ready to rock your own podcast? Check out our free podcasting course, where I will teach you how to create and launch your podcast for free free podcast course.com. That's free podcast course.com. That's free podcast course.com. I will catch you there or I'll catch you on the flip side. Fire Nation is time to stop trading time for money and start reaching more clients and making a bigger impact. And you can do just that with online courses, try Thinkific for free today at Thinkific.com/EOF. That's Thinkific.com/EOF.
1 (41m 47s):
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