Colin C. Campbell is the #1 Best Selling Award Winning Author of Start. Scale. Exit. Repeat. 30 year Serial Entrepreneur.

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Guest Resource

Start, Scale, Exit, Repeat – Buy Colin’s award winning book on Amazon.

3 Value Bombs

1) 9 % of small companies fail to scale and the no. 1 reason that is holding them is the entrepreneur.

2) In Scale mode, the story is figuring out your X factor. When you copy, you fail but when you come up with unique and different things, you will succeed.

3) Nothing can change and accelerate your sales more than doing a daily sales huddle.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Scale Quickly. Kill Quickly

[1:11] – Colin shares something that he believes about becoming successful that most people disagree with.

Your identity is not based in your company. The key to succeeding at any trade is learning and listening to podcast to help you sharpen your sword and master the art of scaling, exiting and repeating.

[2:57] – Colin talks about what he found to be the #1 thing holding Founders from Scaling.

99.9 % of small companies fail to scale and the no. 1 reason that is holding them is the entrepreneur.
There is a different environment when you start your business and when you scale it. Entrepreneurs need to learn to delegate responsibilities and not just tasks.
The important thing is identifying your personality profile to easily figure out what you can do to hire leaders that will surround you who also have different personality profile.
Dominant sales folks are the majority of personality in entrepreneurs but most of them fail to scale because they need to identify that they are the bottle neck who need to find leaders who will not always agree with them.

[5:07] – Colin breaks down one thing in his book that talks about 4 areas: Story. People. Money. and Systems, that will fire up fire nation.

In Start mode, you have the story, people, money and systems. Create the story, the people is you, the money is your friends and family and the systems are the things you will try to implement like KPI’s.
In Scale mode, the story is figuring out your X factor. When you copy, you fail but when you come up with unique and different things, you will succeed.
Make sure that you hire people who will compliment your personal element and have an environment where people will challenge you.
Money: you have to raise money for the right situation.
Systems: setting goals and core values and implementation of systems that will help scale the company.
Entrepreneurs have the instinct to start but don’t have the instinct to scale. That is why learning to implement systems is important to help scale their companies.

[5:37] – John talks about the story if how he discovered the full secret of Think and Grow Rich.

[11:02] – A timeout to thank our sponsors!

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[13:10] – Colin shares the #1 thing we can do to help accelerate sales in our company.

Doing a daily sales huddle before 9 am for 8 minutes with the sales team and executives and asking 3 questions. First,” what is your top priority today?” Second, “what is your victory yesterday?” Third is “are you stuck?”
The most important in those 3 questions is “what is your victory yesterday?.”
Within 30 days, half of the team will be gone because you will know who is not performing.
Nothing can change your sales more than doing a daily sales huddle.

[15:17] – Colin shares a couple of minor and major growth hacks and the use of AI to scale your business.

You are who you surround yourself with and one minor decision is choosing where you sit in class in college.
One of the major hack is AI for it unleashed such huge opportunities that can help scale your business.
Custom GPT can analyse personality profile and they used it in their workbook . It is free and can be use privately

[18:07] – Colin talks about Notebook LM.

It’s a personalized AI research assistant where you can cut and paste the information about a certain person and it will create AI hosted podcast, monthly news letter and others.

[20:51] – Colin shares the awards that his book Start, Scale , Exit, Repeat won and his call to action.

It won 15 awards globally and has topped the non-fiction books of the year.
This book is written for the ADHD entrepreneur and is the most awarded entrepreneurship book of 2024.
Start, Scale, Exit, Repeat – Buy Colin’s award winning book on Amazon.

[24:44] – Thank you to our Sponsors!

HubSpot: Breeze is HubSpot’s collection of AI tools that helps you turn one piece of content into a whole suite of assets. Visit HubSpot.com/marketers to learn more!
NetSuite: Over 40,000 businesses have future-proofed their business with NetSuite, by Oracle! Download the CFO’s Guide to AI and Machine Learning for FREE at NetSuite.com/fire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!