Connor Boyack is the president of Libertas Institute and author of the massively popular Tuttle Twins children’s books, which have taught millions of kids the ideas of a free society.

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Guest Resources

Tuttle Twins Books – Teaching Kids Critical Thinking. Get the Tuttle Twins Books!

Tuttle Twins TV – Meet Tuttle Twins. The hilarious family show about freedom.

3 Value Bombs

1) Intentionality is what matters. Don’t assume your kids are going to follow in your footsteps.

2) You would think that kids these days are getting exposed to the entrepreneurial mindset, abundance, hard work, personal responsibility… But the narrative and the actual teachings in school and on social media are quite the opposite.

3) The type of people who end up as teachers in schools typically don’t have an entrepreneurial mindset. They have a very bureaucratic, rule-following type of mindset, which is often in significant conflict with thinking entrepreneurially.

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Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Teaching Entrepreneurship to Kids with the Tuttle Twins Books

[1:41] – Connor shares something that he believes about becoming successful that most people disagree with.

• A lot of people feel like success is a destination, something to arrive at. Success is more about the journey.

[2:54] – The reason why Tuttle Twins books are so popular

• Tuttle Twins is a series of children’s books that teach kids about the ideas of freedom, money, entrepreneurship, and personal responsibility.
• You would think that kids these days are getting exposed to entrepreneurial mindset, abundance, hard work, personal responsibility. But the narrative and the actual teachings in school and on social media are quite the opposite.
• The Tuttle Twins is really about empowering parents who want their kids to be critical thinkers and understand the world.

[4:55] – Connor talks about the success of building off of the early wins they had.

• Angel studios, who’s behind a TV show called The Chosen (all about Jesus), raised $11 million from crowd equity
• They reached out and said they wanted to create an animated series based on the Tuttle Twins books.
• Tuttle Twins TV – Meet Tuttle Twins. The hilarious family show about freedom.

[8:20] – The demographics target for the Tuttle Twins books.

• They are written for kids 5-11 years old.
• Humans are wired for story. So when you convey information through story, it sticks. It resonates. People understand it more.

[10:27] – A timeout to thank our sponsors!

• HubSpot: HubSpot CRM’s powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com!
• ZipRecruiter: Get your job noticed by the best and brightest candidates – with ZipRecruiter! Go to this exclusive web address to try ZipRecruiter for free: ZipRecruiter.com/fire!
• Shopify: The platform that simplifies selling online and in-person! Sign up for a $1-per-month trial period at Shopify.com/onfire!

[13:18] – Why is it important for entrepreneurs to talk to their kids about these ideas?

• We live in an environment where, sadly, the schools and the media and so many of these institutions are exposing our children to ideas and mindsets that are counterproductive and unhealthy.
• If you don’t talk to your kids about these ideas, someone else is going to be reading them ideas that you completely disagree with
• Parents underestimate how much their young kids can and want to learn about these ideas.

[17:03] – Shouldn’t this stuff be taught in school?

• The type of people who end up as teachers in schools typically don’t have an entrepreneurial mindset. They have a very bureaucratic, rule-following type of mindset, which is often in in significant conflict with thinking entrepreneurially.

[18:55] – Connor talks about his business model.

• They are structured to be a non-profit organization.
• He opened up another revenue stream.
• He create this kickstart model where he can tap into donor funds to produce assets, then we go out and market and advertise them and spend those dollars to generate interest. Then, reinvest the revenue.
• The message is what’s critical.

[21:22] – Connor’s key takeaway and call to action.

• Intentionality is what matters. Don’t assume your kids are going to follow in your footsteps. Don’t assume they’re going to develop healthy mindsets about money. Don’t assume that the schools will do it. Be intentional.
• Tuttle Twins Books – Teaching Kids Critical Thinking. Get the Tuttle Twins Books!

[24:22] – Thank you to our Sponsors!

• HubSpot: HubSpot CRM’s powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com!
• Shopify: The platform that simplifies selling online and in-person! Sign up for a $1-per-month trial period at Shopify.com/onfire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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