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Damian Thompson of Linchpin

March 15, 2013

Damian Thompson is the Founder & CEO of Linchpin – a Content Marketing Agency that helps startups gain users faster, retain them longer, and maximize their profit. He believes the best way to build a business is by building a relationship with your audience using content marketing.

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Resource Mentioned:

  • Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!

Success Quote

  • “Unless your answers are clearly better, copy the answers of your betters.” – Warren Buffett.
  • “Those who do not want to imitate anything, produce nothing.” – Salvador Dali.

Business Failure

  • Damian used to work for Mcafee Antivirus and decided to launch his own company providing similar services to large, local companies. He shares why this failed…

Entrepreneurial AHA Moment

  • Niche WAY down… then niche down again… then niche till it hurts. See a theme here?

Current Business

  • Linchpin has found their voice and their target market. Damian is going to continue to serve them and only them, and build a brand doing it.

Small Business Resource

  • Trello: a collaboration tool that organizes your projects into boards.

Best Business Book

  • First, Break All the Rules by Marcus Buckingham.

Interview Links

  • Linchpin (Sorry! This link was active when this episode was first published in 2013. This site is no longer available.)

Mentions

  • Seth Godin
  • Joe Pulizzi of Content Marketing Institute

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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