Dan Norris is a driven and relentless entrepreneur with an obsession for the web and content marketing specifically. His content has been described by the godfather himself, Joe Pulizzi, as ‘must read’, and this year he was voted Australia’s Top Small Business Blogger by Australia’s largest business magazine (Smarter Business Ideas Magazine).
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Resource Mentioned:
- Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
Success Quote
- “Boredom is the opposite of happiness.” – Tim Ferriss.
Business Failure
- Dan spent $60k, an entire year and an incredible amount of energy on a product that was losing $1500 a month. Listen to what he did to turn it all around!
Dan’s Tips
1. Don’t get distracted by startup buzz.
2. Every validation metric other than payments are useless (people saying they’ll pay, tech coverage, surveys, email optins, trials).
3. MVP’s for software companies are not easy.
4. Make money as early as possible.
5. Building a SaaS business takes time.
Entrepreneurial AH-HA Moment
- Dan’s $500 Question: Make a list of the top 10 startups doing content marketing. Offer to write for them for free for a month on the condition that they link back to my site in my bio. On my site, have a fixed price blog post writing service of $500 per post and the ability to book in six jobs per month. That gets income sorted. Then, start brainstorming scalable business ideas, choose one, take payments as soon as possible and work on it until I replace the writing income. Taking on less and less jobs as I grow the business.
Current Business
- WPCurve is an incredibly affordable solution for entrepreneurs who need a little WordPress TLC every now and again. I consider myself in this category for sure!
Small Business Resource
- Google Drive: Access everywhere; Store files safely; Collaborate with Google Docs.
Best Business Book
- Choose Yourself! by James Altucher.
Interview Links
Sponsors
- Ontraport: An all-in-one small business management platform that integrates all the software you need to start, systemize and scale your business. To learn more, go to Ontraport.com/Fire.
- Onnit: A health and wellness brand focused on Total Human Optimization. To get 10% off your supplement purchase go to onnit.com/fire.
- Shopify: Everything you need to start selling online – today. Get a free 14 day trial AND 20% off for life at Shopify.com/fire.
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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