From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

David Walter is an author, speaker and sales trainer. His claim to fame came from a cold-calling hot streak, during which he set 15 appointments a day for six months straight. He later ran a prospecting call center, helping companies make millions. His book is a No. 1 best-seller on Amazon & he is a Contributor to Entrepreneur.

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Guest Resource

7 Cold-Calling Diagrams – Get past gatekeepers with these 7 powerful diagrams and David’s book for free! (Sorry! This link was active when this episode was first published in 2022 but is no longer an active offer.)

3 Value Bombs

1) Luck is when preparation meets opportunity.

2) Cold callers are 3 feet from gold. If you can just move over 3 feet in time, you are going to hit that gold.

3) Cold calling is not dead, people simply have the wrong beliefs about it; you just have to change your approach.

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Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Cold Calling is NOT a Numbers Game

[1:17] – David shares something that he believes about becoming successful that most people disagree with.

• David believes in Law of Attraction.
• Several months ago David put JLD on his vision board and started a mantra. Now here David is – on the show.

[2:10] – So I told Fire Nation a little about your infamous cold-calling hot streak in the intro… can you tell that story in full?

• David helped his dad with running ads back in college, and they went bankrupt
• He had to find a way to set more appointments. He stood in front of a mirror and started telling himself that he would make 15 appointments a day.
• Luck is when preparation meets opportunity.

[5:08] – A lot of people talk about the numbers game… in your definition, what is the numbers game?

• Cold calling is calling 100 people a day in a sequence. This is the numbers game.
• Cold callers are 3 feet from gold. If you can just move over 3 feet in time, you are going to hit that gold.

[9:01] – A timeout to thank our sponsors!

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[11:23] – Will Smith starred in a great flick a few years back called The Pursuit of Happiness. What does cold-calling have to do with the movie?

• David shares a scene from the movie where Will Smith called the person on the top of his list.

[14:05] – What keeps people from trying your process?

• A fear of burning the list.
• David shares a few tips on how to avoid getting blacklisted

[16:12] – David’s key take away and call to action.

• Cold calling is not dead, people simply have the wrong beliefs about; you just have to change your approach.
• 7 Cold-Calling Diagrams – Get past gatekeepers with these 7 powerful diagrams and David’s book for free! (Sorry! This link was active when this episode was first published in 2022 but is no longer an active offer.)

[20:12] – Thank you to our Sponsor!

• HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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