David Walter is an author, speaker and sales trainer. His claim to fame came from a cold-calling hot streak, during which he set 15 appointments a day for six months straight. He later ran a prospecting call center, helping companies make millions. His book is a No. 1 best-seller on Amazon & he is a Contributor to Entrepreneur.

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Guest Resource

7 Cold-Calling Diagrams – Get past gatekeepers with these 7 powerful diagrams and David’s book for free!

3 Value Bombs

1) Luck is when preparation meets opportunity.

2) Cold callers are 3 feet from gold. If you can just move over 3 feet in time, you are going to hit that gold.

3) Cold calling is not dead, people simply have the wrong beliefs about it; you just have to change your approach.

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Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Cold Calling is NOT a Numbers Game

[1:17] – David shares something that he believes about becoming successful that most people disagree with.

• David believes in Law of Attraction.
• Several months ago David put JLD on his vision board and started a mantra. Now here David is – on the show.

[2:10] – So I told Fire Nation a little about your infamous cold-calling hot streak in the intro… can you tell that story in full?

• David helped his dad with running ads back in college, and they went bankrupt
• He had to find a way to set more appointments. He stood in front of a mirror and started telling himself that he would make 15 appointments a day.
• Luck is when preparation meets opportunity.

[5:08] – A lot of people talk about the numbers game… in your definition, what is the numbers game?

• Cold calling is calling 100 people a day in a sequence. This is the numbers game.
• Cold callers are 3 feet from gold. If you can just move over 3 feet in time, you are going to hit that gold.

[9:02] – A timeout to thank our sponsors, Beam, Thinkific, and HubSpot!

[11:23] – Will Smith starred in a great flick a few years back called The Pursuit of Happiness. What does cold-calling have to do with the movie?

• David shares a scene from the movie where Will Smith called the person on the top of his list.

[14:05] – What keeps people from trying your process?

• A fear of burning the list.
• David shares a few tips on how to avoid getting backlisted

[16:12] – David’s key take away and call to action.

• Cold calling is not dead, people simply have the wrong beliefs about; you just have to change your approach.
• 7 Cold-Calling Diagrams – Get past gatekeepers with these 7 powerful diagrams and David’s book for free!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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