Justin Christianson is a self proclaimed numbers junky and a digital marketing veteran. Father, Husband, and #1 Bestselling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing. He is also the co-founder and President of Conversion Fanatics, a full service conversion rate optimization company, helping hundreds of companies like Burt’s Bees, Snow, NBC Sports, Dr. Axe and many others improve their results.

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Guest Resources

ConversionFanatics.com/fire –  Get your FREE PDF Copy of Justin’s book!

Click Up – One app to replace them all.

3 Value Bombs

1) Leveraging systems and processes make your life a whole lot easier.

2) Having a long-term mentality is always a winning mentality.

3) Things are harder when you are not working on yourself. Pay attention to what you need physically and mentally.

Sponsors

Clay Clark: Looking for a business coach who has helped thousands of entrepreneurs increase profitability by an average of 104% annually – all for less money than it would cost to hire a minimum wage employee? And all on a month-to-month basis!? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire!

Beam: Their Focus capsules provide support for a physical and mental boost whenever you need it! Get $20 off any purchase over $65 at BeamOrganics.com/eof, or use code EOF at checkout!

HubSpot: Start giving your customers what they deserve. Learn more about how you can transform your customer experience with a HubSpot CRM Platform at HubSpot.com!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Dramatically Improve Conversions and Marketing Performance

[1:26] – Justin shares something that he believes about becoming successful that most people disagree with.

• You don’t need to hustle as hard as people think you do. Justin is a firm believer in working smarter, not hard.
• Leveraging systems and processes make your life a whole lot easier.

[2:12] – What is the biggest personal challenge you’ve faced on your entrepreneurial journey?

• Fighting with a lack of patience. Justin works hard to embrace the things he can’t control.
• Having a long-term mentality is always a winning mentality.

[3:50] – Tell us about your AHA moment. How did you start Conversion Fanatics?

• He became a private consultant after he sold his previous company.

[5:36] – Who does Conversion Fanatics help and how?

• Conversions Fanatics takes the heavy lifting off the shoulders of busy entrepreneurs.
• We help them figure out how their target audience interacts with their brand in order to produce higher conversions.

[7:29] – A timeout to thank our sponsors, Clay Clark, Beam, and HubSpot!

[9:51] – Why do companies hire partners like Conversion Fanatics vs. having someone in-house?

• Companies hire Conversion Fanatics because they make it easy.

[12:05] – What is the biggest mistake you see marketers make?

• There are two. First is they try to rush the process.
• Second is they fail to push all the benefits of their products.

[13:49] – What’s the best productivity hack for entrepreneurs?

• Justin learned how to delegate tasks to buy his time back.
• He learned to embrace and let go – as long as he is setting the stage correctly, it’s a win.

[14:51] – Give us an specific example of something you’ve implemented in your business and are using now.

• They use a project management application for high productivity and efficiency called ClickUp.

[16:21] – Who is the most important entrepreneur in the world today?

• The small guys fighting to create more jobs, to make a name, and create something substantial that’s making a change in the world.

[17:18] – A gift for Fire Nation

• ConversionFanatics.com/fire – Get your FREE PDF Copy of Justin’s book!

[18:27] – Justin’s key take away

• Things are harder when you are not working on yourself. Pay attention to what you need physically and mentally.

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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