From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.
Justin Christianson is a self proclaimed numbers junky and a digital marketing veteran. Father, Husband, and #1 Bestselling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing. He is also the co-founder and President of Conversion Fanatics, a full service conversion rate optimization company, helping hundreds of companies like Burt’s Bees, Snow, NBC Sports, Dr. Axe and many others improve their results.
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Guest Resources
Conversion Fanatics – Get your FREE PDF Copy of Justin’s book!
Click Up – One app to replace them all.
3 Value Bombs
1) Leveraging systems and processes make your life a whole lot easier.
2) Having a long-term mentality is always a winning mentality.
3) Things are harder when you are not working on yourself. Pay attention to what you need physically and mentally.
Sponsor
Franocity: Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How to Dramatically Improve Conversions and Marketing Performance
[1:26] – Justin shares something that he believes about becoming successful that most people disagree with.
- You don’t need to hustle as hard as people think you do. Justin is a firm believer in working smarter, not hard.
- Leveraging systems and processes make your life a whole lot easier.
[2:12] – What is the biggest personal challenge you’ve faced on your entrepreneurial journey?
- Fighting with a lack of patience. Justin works hard to embrace the things he can’t control.
- Having a long-term mentality is always a winning mentality.
[3:50] – Tell us about your AHA moment. How did you start Conversion Fanatics?
- He became a private consultant after he sold his previous company.
[5:36] – Who does Conversion Fanatics help and how?
- Conversions Fanatics takes the heavy lifting off the shoulders of busy entrepreneurs.
- We help them figure out how their target audience interacts with their brand in order to produce higher conversions.
[7:07] – A timeout to thank our sponsor!
- Franocity: Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance!
[9:51] – Why do companies hire partners like Conversion Fanatics vs. having someone in-house?
- Companies hire Conversion Fanatics because they make it easy.
[12:05] – What is the biggest mistake you see marketers make?
- There are two. First is they try to rush the process.
- Second is they fail to push all the benefits of their products.
[13:49] – What’s the best productivity hack for entrepreneurs?
- Justin learned how to delegate tasks to buy his time back.
- He learned to embrace and let go – as long as he is setting the stage correctly, it’s a win.
[14:51] – Give us an specific example of something you’ve implemented in your business and are using now.
- They use a project management application for high productivity and efficiency called ClickUp.
[16:21] – Who is the most important entrepreneur in the world today?
- The small guys fighting to create more jobs, to make a name, and create something substantial that’s making a change in the world.
[17:18] – A gift for Fire Nation
- Conversion Fanatics – Get your FREE PDF Copy of Justin’s book!
[18:27] – Justin’s key take away
- Things are harder when you are not working on yourself. Pay attention to what you need physically and mentally.
[20:28] – Thank you to our Sponsor!
- Franocity: Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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