Justin Christianson is a self proclaimed numbers junky and a digital marketing veteran. Father, Husband, and #1 Bestselling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing. He is also the co-founder and President of Conversion Fanatics, a full service conversion rate optimization company, helping hundreds of companies like Burt’s Bees, Snow, NBC Sports, Dr. Axe and many others improve their results.
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Guest Resources
ConversionFanatics.com/fire – Get your FREE PDF Copy of Justin’s book!
Click Up – One app to replace them all.
3 Value Bombs
1) Leveraging systems and processes make your life a whole lot easier.
2) Having a long-term mentality is always a winning mentality.
3) Things are harder when you are not working on yourself. Pay attention to what you need physically and mentally.
Sponsors
Clay Clark: Looking for a business coach who has helped thousands of entrepreneurs increase profitability by an average of 104% annually – all for less money than it would cost to hire a minimum wage employee? And all on a month-to-month basis!? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire!
Beam: Their Focus capsules provide support for a physical and mental boost whenever you need it! Get $20 off any purchase over $65 at BeamOrganics.com/eof, or use code EOF at checkout!
HubSpot: Start giving your customers what they deserve. Learn more about how you can transform your customer experience with a HubSpot CRM Platform at HubSpot.com!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How to Dramatically Improve Conversions and Marketing Performance
[1:26] – Justin shares something that he believes about becoming successful that most people disagree with.
- You don’t need to hustle as hard as people think you do. Justin is a firm believer in working smarter, not hard.
- Leveraging systems and processes make your life a whole lot easier.
[2:12] – What is the biggest personal challenge you’ve faced on your entrepreneurial journey?
- Fighting with a lack of patience. Justin works hard to embrace the things he can’t control.
- Having a long-term mentality is always a winning mentality.
[3:50] – Tell us about your AHA moment. How did you start Conversion Fanatics?
- He became a private consultant after he sold his previous company.
[5:36] – Who does Conversion Fanatics help and how?
- Conversions Fanatics takes the heavy lifting off the shoulders of busy entrepreneurs.
- We help them figure out how their target audience interacts with their brand in order to produce higher conversions.
[7:29] – A timeout to thank our sponsors, Clay Clark, Beam, and HubSpot!
[9:51] – Why do companies hire partners like Conversion Fanatics vs. having someone in-house?
- Companies hire Conversion Fanatics because they make it easy.
[12:05] – What is the biggest mistake you see marketers make?
- There are two. First is they try to rush the process.
- Second is they fail to push all the benefits of their products.
[13:49] – What’s the best productivity hack for entrepreneurs?
- Justin learned how to delegate tasks to buy his time back.
- He learned to embrace and let go – as long as he is setting the stage correctly, it’s a win.
[14:51] – Give us an specific example of something you’ve implemented in your business and are using now.
- They use a project management application for high productivity and efficiency called ClickUp.
[16:21] – Who is the most important entrepreneur in the world today?
- The small guys fighting to create more jobs, to make a name, and create something substantial that’s making a change in the world.
[17:18] – A gift for Fire Nation
- ConversionFanatics.com/fire – Get your FREE PDF Copy of Justin’s book!
[18:27] – Justin’s key take away
- Things are harder when you are not working on yourself. Pay attention to what you need physically and mentally.
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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