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How to Successfully Leverage LinkedIn for Sales and Recruiting with Devin Johnson

December 22, 2022

Devin Johnson is the current Chief Executive Officer of Kennected. He is a serial entrepreneur, an inspiring leader, and an adept marketer. As the CEO of Kennected, Devin directs the daily workflow and is responsible for the overall success of over 100 + employees and reaching over $15m in sales in gross total. His leadership led to Kennected being a recipient of the coveted INC.

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Guest Resources

Kennected.org – Education & software for sales organizations, recruiters, realtors, financial advisors, insurance agents, mortgage brokers ready to increase revenue.

Devin’s LinkedIn – Check out Devin on LinkedIn!

3 Value Bombs

1) It doesn’t take a 100-hour work week to succeed.

2) The best way to use LinkedIn effectively today is to have a mindset that LinkedIn helps you build relationships and create revenue.

3) Be consistent and focused in everything that you do. Give a good core offering, use automation, build systems, and seek mentoring.

Sponsor

HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS:  How to Successfully Leverage LinkedIn for Sales and Recruiting with Devin Johnson

[1:25]– Devin shares something he believes about becoming successful that most people disagree with.

  • He believes it doesn’t take a 100-hour work week to succeed.

[2:07] – Why are you fired up about LinkedIn right now?

  • Devin is fired up about LinkedIn because it is the largest business database worldwide.

[2:48] – What are the best ways to use LinkedIn effectively today?

  • Have a mindset that LinkedIn can help you build relationships and create revenue.
  • Build your database to grow your business and create more opportunities.
  • Be clear, relatable, and direct with whom you want to connect.

[4:32] – How can we build genuine relationships on LinkedIn?

  • Use quotes to narrow your search on LinkedIn.
  • You can build genuine relationships by being direct, intentional, and relatable.

[7:01]– A timeout to thank our sponsor!

  • HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.

[10:37] – Devin shares his strategy for targeting any business on LinkedIn or any recruit.

  • Use boolean search to target any business on LinkedIn.
  • Use the filter and connections.
  • Send targeted and intentional messages to the inbox.
  • You could get a 50-60% response rate.

[12:40] –  Devin gives examples of how one of his clients gained success through LinkedIn.

  • Baker Tilly is a prominent legal and accounting firm in Canada.
  • They used boolean search
  • They generated $380,000 in new sales in just 30 days.

[14:05] – How can you automate safely and scale successfully?

  • Do your research and be meticulous with the automation provider you use.
  • Get coaching for strategies regarding automation.
  • Be consistent with simple messaging and track everything.

[17:50] – Devin’s key takeaway and call to action.

  • Be consistent and focused in everything that you do. Give a good core offering, use automation, build systems, and seek mentoring.
  • Kennected.org – Education & software for sales organizations, recruiters, realtors, financial advisors, insurance agents, mortgage brokers ready to increase revenue.
  • Devin’s LinkedIn – Check out Devin on LinkedIn!

[18:32] – Thank you to our Sponsor!

  • HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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