Emily Thompson is co-founder of Being Boss, a podcast with 11M+ downloads, and CEO of Almanac Supply Co., helping creatives build profitable businesses doing work they love. She’s also the co-author of Being Boss: Take Control of Your Work and Live Life on Your Own Terms.

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Guest Resource

Being Boss – Check out Emily’s podcast.

3 Value Bombs

1. Build valuable relationships with your community.

2. Don’t be afraid to try different things.

3. Be authentic, people want the real you, not an imitation.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: My Interview at INBOUND 2022 with Emily Thompson of Being Boss

[1:40] – JLD introduces Emily

Emily and JLD were connected through the HubSpot Podcast Network
This interview was done live on stage at INBOUND 2022, brought to you by HubSpot
JLD shares that his dream guest is Barack Obama.

[4:42] – What are your top 2 tips for someone looking to launch their podcast in today’s environment?

Emily’s first tip:
- Don’t worry about years of creating content.
- Create episodes and let your content do its job.
Emily’s second tip:
- Don’t do interviews. Find your voice in your first few episodes and prove your expertise.
- Focus on creating a valuable relationship with your community.

[11:10] – JLD’s top 2 tactics:

Niche your flipping face-off.
- Take your idea and niche it – identify the void.
Build a community around your podcast topic before you launch your podcast.

[16:26] – A timeout to thank our sponsors!

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[19:30] – What are the 2 growth tactics you recommend for someone who already has – or is about to have – a podcast?

Emily’s 2 growth tactics
- Don’t be afraid to try anything and everything.
- Do interviews. It is known as a great tactic to grow.

[23:19] – JLD’s 2 growth tactics

Your podcast needs to be you. Your voice, your message, your thing.
Podcast listeners listen to podcasts. Find a podcast in your niche and pitch yourself to be a guest on that show.

[30:43] – Why did your podcast become a success?

Emily:
- We were the only women-led podcast talking about business at the time. We talked about business in a way that our community understood – specially for creatives.
JLD:
- Nobody wants a pale weak imitation of somebody else. What people want is the real, true, authentic you and the value that you can give.
Being Boss – Check out Emily’s podcast.

[35:26] – Thank you to our sponsor!

HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

My Interview at INBOUND 2022 with Emily Thompson of Being Boss

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3 Value Bombs

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Show Notes

Killer Resources!

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