Emily Thompson is the co-founder and host of Being Boss, a resource, community, and podcast for creative entrepreneurs with over 11 million downloads. She’s also the founder and CEO of Almanac Supply Co., a retail brand that makes and curates products that help people connect with nature. For over a decade Emily has worked closely with creatives to help them make money doing work they love, with a focus on building online business models and growing creative businesses. She’s also the co-author of Being Boss: Take Control of Your Work and Live Life on Your Own Terms.
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Guest Resource
Being Boss – Check out Emily’s podcast, Being Boss, also brought to you by the HubSpot Podcast Network!
3 Value Bombs
1) Focus on creating a valuable relationship with your community.
2) Don’t be afraid to try anything and everything.
3) Nobody wants a pale weak imitation of somebody else. What people want is the real, true, authentic you and the value that you can give.
Sponsors
HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!
Closers.io: A world-leading sales training and certification company. For more info on their sales certification visit Closers.io/eof!
ProsperSpark: Anything and everything you can imagine in Excel, ProsperSpark can create and deliver it for you! Book a free project call today at ProsperSpark.com/fire! Mention Entrepreneurs On Fire to receive a 10% discount up to $1,000 on your project or service agreement!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: My Interview at INBOUND 2022 with Emily Thompson of Being Boss
[1:40] – JLD introduces Emily
- Emily and JLD were connected through the HubSpot Podcast Network
- This interview was done live on stage at INBOUND 2022, brought to you by HubSpot
- JLD shares that his dream guest is Barack Obama.
[4:42] – What are your top 2 tips for someone looking to launch their podcast in today’s environment?
- Emily’s first tip:
- Don’t worry about years of creating content.
- Create episodes and let your content do its job.
- Emily’s second tip:
- Don’t do interviews. Find your voice in your first few episodes and prove your expertise.
- Focus on creating a valuable relationship with your community.
[11:10] – JLD’s top 2 tactics:
- Niche your flipping face-off.
- Take your idea and niche it – identify the void.
- Build a community around your podcast topic before you launch your podcast.
[16:26] – A timeout to thank our sponsors!
- Closers.io: A world-leading sales training and certification company. For more info on their sales certification visit Closers.io/eof!
- ProsperSpark: Anything and everything you can imagine in Excel, ProsperSpark can create and deliver it for you! Book a free project call today at ProsperSpark.com/fire! Mention Entrepreneurs On Fire to receive a 10% discount up to $1,000 on your project or service agreement!
- HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!
[19:30] – What are the 2 growth tactics you recommend for someone who already has – or is about to have – a podcast?
- Emily’s 2 growth tactics
- Don’t be afraid to try anything and everything.
- Do interviews. It is known as a great tactic to grow.
[23:19] – JLD’s 2 growth tactics
- Your podcast needs to be you. Your voice, your message, your thing.
- Podcast listeners listen to podcasts. Find a podcast in your niche and pitch yourself to be a guest on that show.
[30:43] – Why did your podcast become a success?
- Emily:
- We were the only women-led podcast talking about business at the time. We talked about business in a way that our community understood – specially for creatives.
- JLD:
- Nobody wants a pale weak imitation of somebody else. What people want is the real, true, authentic you and the value that you can give.
- Being Boss – Check out Emily’s podcast, Being Boss, also brought to you by the HubSpot Podcast Network!
[35:26] – Thank you to our sponsor!
- HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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