Felena Hanson is the founder of Hera Hub, a spa-inspired shared workspace and business accelerator. She has two company-owned locations in San Diego and licensed locations throughout the country. She’s on a mission to support thousands of women in the launch and growth of their business.

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Guest Resources

Felena Hanson Instagram – Follow Felena on Instagram.

Hera Hub –Visit Felena’s website to explore her coworking and accelerator programs for women.

3 Value Bombs

1. Business schools are outdated and expensive—real-world experience and community are far more valuable.

2. Grit—not credentials—is the number one trait you need to succeed in entrepreneurship.

3. Skip the solo grind and find a thriving community of entrepreneurs—collaboration beats competition.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Business School Is Dead, Here’s the Replacement with Felena Hanson

[1:13] – Felena shares something that she believes about success that most people disagree with.

Grit is everything in entrepreneurship, but it’s not taught in schools anymore—and that’s a problem.

[2:14] – Felena tells why the traditional business education is falling behind.

Only 1% of U.S. companies receive venture capital funding—yet schools still teach students to pitch for venture capital.
Programs are designed for the 1%, not the 99% of entrepreneurs launching service-based or lifestyle businesses.

[4:15] – Felena talks about the issue with college professors teaching entrepreneurship.

Many lack recent, real-world startup experience.
Entrepreneurship changes minute-by-minute; theory and Harvard case studies aren’t enough.

[5:47] – Felena talks about high cost and low ROI.

MBA programs can cost $200k+ with limited practical payoff.
Felena advises: don’t go into debt—go work for a startup instead. Learn by doing.

[8:20] – Felena tells if there is still value in college.

Maybe for social development—but for business and entrepreneurship, there are better ways to learn and grow.

[10:02] – A timeout to thank our sponsors.

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Thrivetime Show: This is your year to take your business to the next level! Start your transformation by attending the world’s highest rated business growth workshop taught personally by Clay Clark & featuring Football Star & Entrepreneur, Tim Tebow & President Trump’s Son Eric Trump at ThrivetimeShow.com/eofire!

[12:35] – Felena shares why building and failing is critical for real learning.

Entrepreneurship must be hands-on.
Felena’s formula: 50% mindset, 20% knowledge, 30% community support.
Coaches are great—but community is often even more valuable.

[14:45] – Felena tells if the academic system can keep up with the speed of tech and AI.

No. Curriculums take years to change—AI evolves weekly.
By the time a class launches, the content may already be outdated.

[15:52] – Felena talks about women and underrepresented founders.

Pitch competitions dominate entrepreneurship programs, but they cater to VC-style startups.
Most women build businesses from passion, not for pitching. Schools must reimagine inclusivity and approach.

[17:27] – Felena gives her final takeaway.

Skip the quick fixes.
Find real community. Volunteer, offer value, and surround yourself with entrepreneurs who’ve been there.
Don’t “pick someone’s brain”—support them and learn by serving.
Get out of your spare bedroom. Get off Zoom. Find or start an in-person community for entrepreneurs.
If none exist near you, start a simple meetup and be the leader.

[19:37] – Call to action.

Felena Hanson Instagram – Follow Felena on Instagram.
Hera Hub –Visit Felena’s website to explore her coworking and accelerator programs for women.

[21:21] – Thank you to our Sponsors!

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Thrivetime Show: This is your year to take your business to the next level! Start your transformation by attending the world’s highest rated business growth workshop taught personally by Clay Clark & featuring Football Star & Entrepreneur, Tim Tebow & President Trump’s Son Eric Trump at ThrivetimeShow.com/eofire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!