Frank Ford has had a successful career in the entertainment industry for the last 25 years and is one of the founding members, and partner, of Four Day Weekend, a comedy institution in Texas.
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Vimeo – Frank’s small business resource
The Hero with a Thousand Faces – Frank’s Top Business Book
Four Day Weekend – Frank’s website
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3 Value Bombs
1) Don’t rely on just one revenue stream.
2) There’s always a solution or way to work around every problem.
3) Be open to new possibilities—you never know where it will lead you.
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[01:14] – When they started the show, it was just for 6 weeks
[01:44] – Frank’s area of expertise is in improvisation; being present in the moment and having a default of YES
[03:09] – Share something we don’t know about your area of expertise that as Entrepreneurs, we probably should: We are all improvisers in life and being improvisers benefits our lives
[04:42] – Worst Entrepreneurial Moment: On September 15th, 2008, in Arizona, Frank was working a corporate gig (banking software) for Fortune 500 companies. That day, the Lehman Brothers filed for bankruptcy. Up to that point, their revenue streams came from corporate entertainment. They realized there wouldn’t be any more money for their business, as companies were tightening their budgets
[06:34] – No matter what comes your way, find a way to work around it
[07:10] – “Necessity is the mother of invention”
[07:42] – Frank and his partners realized there’s always money for continuing education, so they created workshops for motivational speaking
[09:28] – Entrepreneurial AH-HA Moment: Frank’s greatest idea was incorporating social media into their live shows. Being a theater comedy group, they subscribed to a certain decorum that exists in a theater setting. They found it very distracting to have people on their phones during a performance. So, one day, their lighting and sound director came up with the idea to involve the audience and the use of social media in the actual show
[13:30] – Using social media became a huge selling point for Frank and his partners
[14:25] – What is the one thing you are most FIRED up about today? “The ‘Yes And’ Philosophy”
[17:35] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – “I had a great job in corporate America”
- What’s the best piece of advice you’ve ever received? – “You can lead in one of two ways in life — you can either lead by making people afraid of you…or…you can lead by example and inspire people”
- What’s a personal habit that contributes to your success? – “Active listening”
- Share an internet resource, like Evernote, with Fire Nation – Vimeo
- If you could recommend one book to our listeners, what would it be and why? – The Hero with a Thousand Faces – “it really speaks to the hero in all of us”
[22:01] – “Life is all about the leap. It’s not about the landing”
1) Free Podcast Course: Learn from JLD how to create and launch your podcast!
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