Greg, the CEO of Launch Cart, is a serial entrepreneur, investor, former investment banker and dealmaker revolutionizing eCommerce. With 35+ years of mentoring entrepreneurs, he’s often called ‘The Entrepreneur’s Best Friend.

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Guest Resource

Launch Ads – Go and check his website and sign up for the webinar.

3 Value Bombs

1) It is important to have the skill set and the ability to buy and convert traffic profitability because it will change your life.

2) Launch Cart is leveraging technology integration and makes advertising easier to drive traffic and to be successful.

3) Go over what’s possible in driving traffic into your website and how that can change your life by getting customers you never thought of getting.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Unleashing AI In Advertising: How LaunchAds.AI Outperforms Humans in Ad Mastery

[1:39] – Greg talks about the system he developed that launches ads 40x faster with AI precision.

He is the founder of LauchCart, the E-commerce platform that competes against Shopify. When Shopify cancelled Donal Trump and other conservatives like him, they come to his platform -Launchcart.
Having his E-commerce store, he drives traffic by spending $70 M of his own money to run ads in 2019. He is big on media buying, affiliate marketing and joint venture buying but he loves buying and converting media more.
He is not a market place like Amazon but an E-commerce enable website builder. Having his own E-commerce platform , they needed traffic .
With the advent of AI such as Chat GPT, he thought of a platform where they can write the ads for their clients, write and split test the ad copy side and the headline side and then it would upload into their ad platform. An advertising platform in one place with one log in that will push the content . They can literally launch ad campaigns in 45 different platforms in 25-30 minutes.
Its just AI and is the best use of AI anyone has seen out there.

[4:22] – Greg tells how he was able to cut ad costs as much as 90% with AI optimization.

The developers who develop the code base works with Google in the Google platform and another one works with FB in the FB ads platform. They have coded integration and AI follow up to automate and optimize things. He thinks the combination of AI from FB and other platforms does it.
He doesn’t know the secret sauce and how it works but it does work. Just like he doesn’t know how electricity works but he turns the light on and it works.

[5:56] – Greg talks about how he improved click-through rates by 105%.

It goes back to the AI and choosing the right audiences. This technology is meant for people who can afford $3000 – $7000 monthly to spend for hiring agency and ad spend. They can teach somebody for 20-30 minutes , it will find the audience and recommend age group for the client.
The average click-through rate for FB ads is 1.75%. They are getting 6-8% click-through rate in a regular basis but the cost per click depends on the niche and how competitive is the market.

[8:01] – Greg briefly talks about the joint webinar.

He wants to show people how important it is to have the skill set and the ability to buy and convert traffic profitability because it will change their life.
He wants to show people what is possible as what his mentor who taught him to speak on stage said, “Just believe that it is possible because once you do, that’s when it becomes a life changing experience”.
Part B of the webinar is to show the technology and how it works with AI technology. They also have an integration with Shutterstock to create 16 ads live in less than 3 minutes.

[9:47] – Call to action.

Go to LaunchAds.ai and sign up for their live webinar. Use the promo code EOFire.

[10:13] – A timeout to thank our sponsors!

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[13:29] – Greg talks about how to access Shutterstock’s 30million videos and images.

He is a big believer of buying media and buying traffic but the hang up for most of it is the creatives or how to create videos and where to create images.
Just log in to Shutterstock and type in the key word and it will show you hundreds and hundreds of videos that you can use for your stuff. It has a watermark but once you say yes, their platform will pay for it to use it in your ads that is included in their fee.
Leveraging technology integration to make your life easier to drive traffic and to be successful in your Launchcart subscription.
They want to be that empowering company that helps you succeed online whether selling digital products or coaching.

[15:45] – Greg talks about a way to manage ads from a single dashboard even if they are on different platforms.

They call it integration. The technology development team who works for them has API’s. They thought of using an integration user interface where you can see all in one place to leverage and save time in running in multi-platforms.

[17:45] – Greg talks about how he eliminated the need for an ad agency to create, manage and run our ads.

Go over what’s possible in driving traffic into your website and how that can change your life by getting customers you never thought of getting.
It doesn’t need a big budget. If you can afford a $5 per day , that is all it is needed. Get your brand out there, be consistent, be more attentive, make it look good and make it easy for people to chat with you.

[20:36] – Greg talks about a case study of his son.

His son spend $500 for his ads about a golf webinar and he made $6000 for it.

[20:36] – Call to action.

Launch Ads – Go and check his website and sign up for the webinar.

[22:21] – Thank you to our Sponsor!

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Unleashing AI In Advertising: How LaunchAds.AI Outperforms Humans in Ad Mastery with Greg Writer

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