Hani Mourra is a software entrepreneur and creator of Repurpose.io, a platform that helps content creators save time by automating video publishing across all major social media channels.
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Guest Resources
Repurpose.io – Try out Repurpose.io and publish 10 videos for free.
Repurpose.io Facebook – Follow Hani on Facebook.
3 Value Bombs
1. You don’t need a big team or burnout to scale—build systems, leverage automation, and grow with intention.
2. One great feature—like automated TikTok repurposing—can be a massive turning point if it solves a real creator pain point.
3. Every video you create is a seed—plant it everywhere your audience hangs out to maximize your reach and resilience.
Sponsors
HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Franocity: Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: The Platform Powering 10,000+ Creators’ Content Success
[1:33] – Hani shares something he believes about success that most people disagree with.
- People often think success requires nonstop hustle and a big team. He believes in using systems, SOPs, and automation to grow efficiently.
[2:31] – Hani tells how Repurpose.io got started.
- He was solving automation problems for WordPress users.
- His repeated requests for cross-platform solutions led him to create Repurpose.io.
- The platform automates publishing to YouTube, Facebook, TikTok, and more—helping creators maximize reach without extra work.
[5:32] – Hani talks about how he scaled to 20,000+ users without burnout or a big team.
- Started with a clear, modular platform vision.
- Focused on solving one problem well, then expanded with user demand.
- Grew slowly and intentionally—valuing relationships with creators over fast scaling.
[7:57] – Hani shares what his team now looks like.
- He started with just two people.
- Now about 12–15, but he only manages a few directly.
- Team grew as needed, not ahead of product-market fit.
[9:26] – Hani shares how he decide which features to build.
- Early on, relied on instinct as a creator himself.
- Once the product matured, customer pain points became the main driver.
- The TikTok watermark issue was a key insight that led to a game-changing feature.
[12:15] – A timeout to thank our sponsors!
- HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
- Franocity: Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance!
[15:05] – Hani shares a real story of a creator who went viral using your platform.
- CarterPCs’ gained over 1.4M YouTube followers after turning on Repurpose.io to repost TikToks.
- He was recognized in public as a YouTuber—without ever logging into YouTube.
[17:16] – Hani talks about what kind of content does CarterPCs create.
- Short-form tech videos, 5–7 per day.
- Simple, engaging, authentic—resonates with his audience.
[19:39] – Hani talks about why is it important to plant your video seeds across every platform.
- Be where your audience is—not where you want them to find you.
- Post once, then automate publishing everywhere.
- This protects against bans and boosts discoverability.
[21:04] – Hani gives his final takeaway.
- You can be everywhere, grow your audience, and live your life—just build systems and automate with the right tools.
[21:34] – Call to action
- Repurpose.io – Try out Repurpose.io and publish 10 videos for free.
- Repurpose.io Facebook – Follow Hani on Facebook.
[22:24] – Thank you to our Sponsors!
- Franocity: Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance!
- HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!