Henry is a Designer and Branding Expert whose passion is to help entrepreneurs build profitable and reputable brands.
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3 Value Bombs
1) Work your way up until you’re exactly where you want to be.
2) Be ferociously persistent.
3) Never stop taking action and keep moving forward.
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(click the time stamp to jump directly to that point in the episode.)
[00:51] – Henry started in the field of design 10 years ago
[00:54] – Henry now has a multi-employee agency, which is a multi-million dollar business
[01:19] – Henry started the agency as a one-man company
[01:34] – Henry entered the corporate world at a local hospital
[02:03] – Henry worked his way up and became the Special Events Director at the children’s hospital
[02:15] – Henry was in charge of creating programs for families who lost their child from sudden infant death syndrome
[02:32] – Henry organized several fundraising events
02:35 – Henry reached out to Z100 to sponsor their events, which is a very big radio station
[02:50] – Henry’s buddy walked him through the design process and this is when Henry fell in love with designing
[03:05] – Henry convinced his boss to buy him the Photoshop program for the event, so he could create the resources for marketing
[03:25] – After two years and a financial crisis, the hospital had to let Henry go
[04:05] – Henry’s expertise is in brand development
- “I want to develop impactful brands”
[04:22] – Share something we don’t know about your area of expertise that as Entrepreneurs, we probably should: That it is all about caring and you’ve got to “out-care” your competition
- There are different levels of branding: positioning, identity and experience
[05:12] – Worst Entrepreneurial Moment: Five years ago, everything was working well for Henry – until they got hit by Hurricane Sandy
- It wiped out two of Henry’s biggest clients who were bringing in $250K
- When the clients restructured, they decided to drop their deal with Henry
- Henry had to tell his wife that they were in the negative
- Henry thought the worst was here, but his wife told him they should get to work
- Henry’s wife helped him build his confidence back
[08:46] – Keep moving forward and keep taking action
09:26 – Entrepreneurial AH-HA Moment: Henry was on Facebook and an ad popped out that introduced him to Russell Brunson
- Henry started following Brunson and got into his coaching program
- The program was priced at $25K and $10K
- Henry chose the latter and he was in tears with Brunson during their phone call
- Brunson asked for Henry’s help with the design work for a book launch for $40K
- Brunson took Henry under his wing, coached him and in 6 weeks, Henry made his $10K back and in 18 months, Henry had generated $500K in revenue
[11:42] – “You have to be ferociously persistent”
[15:38] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – “Fear of not being able to support myself, making enough money to live the life that I truly want to live”
- What’s the best piece of advice you’ve ever received? – “Know your worth”
- What’s a personal habit that contributes to your success? – “Love people”
- Share an internet resource, like Evernote, with Fire Nation – AnswerThePublic.com
- If you could recommend one book to our listeners, what would it be and why? – Authority Positioning by Mike Saunders
[17:57] – Never give up and focus on the prize
[18:00] – It’s always going to be a journey but remember to stay focused on why you started
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