Henry is a Designer and Branding Expert whose passion is to help entrepreneurs build profitable and reputable brands.
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Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
- [00:51] – Henry started in the field of design 10 years ago
- [00:54] – Henry now has a multi-employee agency, which is a multi-million dollar business
- [01:19] – Henry started the agency as a one-man company
- [01:34] – Henry entered the corporate world at a local hospital
- [02:03] – Henry worked his way up and became the Special Events Director at the children’s hospital
- [02:15] – Henry was in charge of creating programs for families who lost their child from sudden infant death syndrome
- [02:32] – Henry organized several fundraising events
- 02:35 – Henry reached out to Z100 to sponsor their events, which is a very big radio station
- [02:50] – Henry’s buddy walked him through the design process and this is when Henry fell in love with designing
- [03:05] – Henry convinced his boss to buy him the Photoshop program for the event, so he could create the resources for marketing
- [03:25] – After two years and a financial crisis, the hospital had to let Henry go
- [04:05] – Henry’s expertise is in brand development
- [04:12] – “I want to develop impactful brands”
- [04:22] – Share something we don’t know about your area of expertise that as Entrepreneurs, we probably should: That it is all about caring and you’ve got to “out-care” your competition
- [04:33] – There are different levels of branding: positioning, identity and experience
- [05:12] – Worst Entrepreneurial Moment: Five years ago, everything was working well for Henry – until they got hit by Hurricane Sandy
- [05:20] – It wiped out two of Henry’s biggest clients who were bringing in $250K
- [05:34] – When the clients restructured, they decided to drop their deal with Henry
- [06:00] – Henry had to tell his wife that they were in the negative
- [06:58] – Henry thought the worst was here, but his wife told him they should get to work
- [07:22] – Henry’s wife helped him build his confidence back
- [08:46] – Keep moving forward and keep taking action
- 09:26 – Entrepreneurial AH-HA Moment: Henry was on Facebook and an ad popped out that introduced him to Russell Brunson
- [09:45] – Henry started following Brunson and got into his coaching program
- [10:10] – The program was priced at $25K and $10K
- [10:30] – Henry chose the latter and he was in tears with Brunson during their phone call
- [10:51] – Brunson asked for Henry’s help with the design work for a book launch for $40K
- [11:08] – Brunson took Henry under his wing, coached him and in 6 weeks, Henry made his $10K back and in 18 months, Henry had generated $500K in revenue
- [11:42] – “You have to be ferociously persistent”
- [15:38] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – “Fear of not being able to support myself, making enough money to live the life that I truly want to live”
- What’s the best piece of advice you’ve ever received? – “Know your worth”
- What’s a personal habit that contributes to your success? – “Love people”
- Share an internet resource, like Evernote, with Fire Nation – AnswerThePublic.com
- If you could recommend one book to our listeners, what would it be and why? – Authority Positioning by Mike Saunders
- 17:46 – Connect with Henry through his email, Instagram and YouTube
- [17:57] – Never give up and focus on the prize
- [18:00] – It’s always going to be a journey but remember to stay focused on why you started
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