Jen is the business coach who professional organizers working in the luxury home market turn to. As the creator of the Inspired Organizer™ program, she’s helped thousands of businesswomen land bigger and better clients—in less time.
The Life-Changing Magic of Tidying Up – Marie Kondo’s Book
Send Jen a DM on Insta with a Fire emoji and she’ll send you her guide on how you can start a professional home organizing business in less than a week!
The Luxury Strategy – Break the Rules of Marketing to Build Luxury Brands
3 Value Bombs
1) No matter what industry you’re in, there are ways to upgrade a service to a luxury experience.
2) People have now realized that the value of their time cannot be replaced.
3) We want to automate and systemize everything, so there’s this huge need and opportunity to actually provide valuable hands-on customer service
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**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: 3 steps to a highly successful luxury business
[1:22] – Jen shares something interesting about herself that most people don’t know.
- Even though she’ll be discussing organization today, she isn’t naturally an organized person.
[03:15] – Tell us about finding a niche that is ripe for disruption.
- These days it has to do with taking the business online; many business and service industries are figuring out ways to move online.
- In home organizing – professional organizers serve clients who have hoarding issues. They coach people professionally for improvement, but it’s rare that organizers are marketing themselves directly to that high-end clientele who wants the luxury of organizing done for them.
- Marie Kondo effect – The Life-Changing Magic of Tidying Up
[7:45] – What’s another niche – specifically in the luxury space – that you’ve seen or heard in the last few months that you think is really cool?
- A lot of interesting things with wardrobe stylist: people who will come into your home and help you find a unique style.
[8:45] – What would your response be to some critics out there?
- People now realize that the value of their time cannot be replaced.
- People are used to the idea of looking for and receiving specialized services.
[10:27] – Talk about identifying more of your dream customer. How does one start doing that?
- Do not hold back and sell straight to the people who have money; then work backwards from there.
- Make them want to focus on areas that they are great at and love doing.
- You have to consider who it is out there, who has interest or still has a vested interest even if the economy goes into a down turn.
- 4 Areas of Obstacles
- Physical – There are some customers, specially seniors, who do not want to let go of their 45 years of belongings.
- Emotional – It’s something that they need to hear or see differently in your message in order to connect with you and feel comfortable having you inside their homes.
- Mental – Mindset and building up a customer’s mental power.
- Spiritual – Beliefs.
[15:01] – We want to automate and systemize everything, so there’s this huge need and opportunity to actually provide valuable hands-on customer service – let’s talk about that.
- There are so many opportunities as a professional organizer, one of which is to physically handle the stuff.
[17:14] – Jen talks about the emotional aspect of organizing stuff for other people.
[21:19] – Scaling too soon can absolutely kill a business; scaling too late can absolutely kill a business. How do we know when the right time to scale is?
- Not everybody wants to scale a business. There are opportunities for people to set up a lifestyle business.
- 2 ways to scale:
- You can take it online and create an opportunity for people to hire you virtually thru Skype or FaceTime. It’s called virtual organizing.
- Building a team.
[26:56] – How can we position our delicious, life-changing service when it’s a want versus a need?
- It’s a luxury to have too much stuff.
- You must highlight the amount of time they will waste figuring it out on their own, or doing nothing.
- Connecting a lack of action on your potential clients part to how it might be impacting their children.
- Mental health is becoming more of a priority in the mainstream now. Anything you can offer to relieve stress and provide lasting peace of mind is going to be a plus in your marketing messages.
[31:44] – The science behind selling luxury…
- Jen highly recommends the book The Luxury Strategy by Vincent Bastien. This tackles how to make your business more desirable by doing some counter-intuitive things.
[33:28] – Jen shares a quick story about one of her students who worked on a project decorating a home.
[37:58] – Jen’s parting piece of guidance
- Tell your super-organized friend who would do it just for fun, and has no clue that professional organizing is even a thing, that they can make bank with this even as a side hustle. You don’t have to be certified just to get started.
- Send Jen a DM on Insta with a Fire emoji and she’ll send you her guide on how you can start a professional home organizing business in less than a week!
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