Jessica DeBry is the author of Author Entrepreneur: The 5-Step Blueprint for Leveraging a Self-Published Micro Book to Maximize Your Impact, Become the Go-To Expert, & Build a Six-Figure Business. She teaches female entrepreneurs how to use her innovative “Micro Book” Method to write bestselling books that catapult their business.
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Guest Resource
EXCLUSIVE bundle for Fire Nation! – Ignite Your [Micro] Book Journey with this FREE Bundle!
3 Value Bombs
1) Write that book. The world needs your story. No one can benefit from your book and from your stories and from your strategies if it’s living inside of you.
2) When we’re going through something tumultuous, it really causes us to sit back and reevaluate things in our life.
3) Being a bestselling author brought automatic authority, credibility, connection and visibility. The book catapults the business. You don’t need a super successful business first to get the permission slip to write the book – you need to give yourself permission.
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HubSpot: HubSpot’s all-in-one CRM helps you automate tedious tasks, keep track of all your deals in one place, and make sure your whole team has access to the same data. Get started for free at HubSpot.com!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How to Use the “Micro Book” Method to Write a Business-Building Book in Less Than 90 Days.
[1:25] – Jessica shares something that she believes about becoming successful that most people disagree with.
- You should ignore the quote, “Follow your instinct’s advice.” Instincts are important. They’re critical for survival. But our instincts can steer us in the wrong direction.
- Fear is an indicator. Fear tells us what we have to do. Remember one rule of thumb: the more scared we are of a work or calling, the surer we can be that we have to do it.
[4:14] – How can we use your micro book method to write a business building book in less than 90 days?
- She had a business that she founded, which was a subscription box company. It catapulted her confidence. That success finally granted her permission to write a book.
- She suffered a miscarriage just weeks after becoming a bestselling author.
- When we’re going through something tumultuous, it really causes us to sit back and reevaluate things in our life.
- Her book propelled a brand new endeavor into business coaching; she was able to launch a new business on the backend of her book and exceed her subscription box profits within one year.
- Being a bestselling author brought automatic authority, credibility, connection and visibility. The book catapults the business. You don’t need the super successful business first to get the permission slip to write the book – you need to give yourself permission.
[7:28] – Advocating for entrepreneurs to have a book.
- The book, even though it’s just one thing, holds so much power; you can’t say that about other mediums.
[9:25] – How to have your book build your brand and your business.
- The first rule is bite sized, meaning you make it short. Readers want short and sweet books that they can find inside the middle of an airport terminal store.
- By providing a short and sweet book with concise and actionable strategies, you’re connecting with your reader in a manner that they want. Plus, you’re leaving them wanting more from you, and that’s when they’ll turn to your business offerings and services.
- The second rule is individualized. Make it niche.
- The last rule here is gravitational. Activate the core authority emotions to pull the reader back to you.
[14:17] – A timeout to thank our sponsor!
- HubSpot: HubSpot’s all-in-one CRM helps you automate tedious tasks, keep track of all your deals in one place, and make sure your whole team has access to the same data. Get started for free at HubSpot.com!
[16:47] – The micro book method in 90 days.
- You can write a book with a clear framework, removing the unknown and uncertainty that usually accompanies the writing process, with five essential stories.
- The micro book method shows you the definitive stories to present in each chapter of your book so that you can activate those core authority emotions as you weave in your strategies and your teachings.
- That first essential story is chapter one. That’s where you’re sharing your origin story.
- The second essential story is chapter two. That’s your epiphany bridge.
- The third chapter or the third story is relatable and funny. It’s strategically placed in the middle of your manuscript so that it can break up any heaviness that you have within your other essential stories.
- The fourth story is your vulnerable share.
- Chapter 5, the last essential story, is your transformational tale, which explains a clear before and after attaining the desired outcome to the reader.
[22:11] – Jessica’s key takeaway and call to action.
- Write that book. The world needs your story. No one can benefit from your book and from your stories and from your strategies if it’s living inside of you.
- EXCLUSIVE bundle for Fire Nation! – Ignite Your [Micro] Book Journey with this FREE Bundle!
[23:19] – Thank you to our Sponsors!
- HubSpot: HubSpot’s all-in-one CRM helps you automate tedious tasks, keep track of all your deals in one place, and make sure your whole team has access to the same data. Get started for free at HubSpot.com!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!