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The 8 Step Process For Building & Selling 7 Figure eCom Brands with JJ Resnick

April 8, 2020

JJ Resnick is the founder of MoscowMule.com and the famed Moscow Copper Company. He’s on a mission to dispel entrepreneurial myths and help those willing to help themselves.

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Resource

Build My Brand – Download the complete blueprint to building a new business. (Sorry! This link was active when this episode was first published in 2020. This resource is no longer available.)

3 Value Bombs

1) The research phase will determine if you will succeed or not.

2) Develop massive customer loyalty while anticipating and meeting your customers needs in a way nobody else is doing.

3) Allow extra time to build your product.

Sponsors

ClickFunnels: With ClickFunnels’ new One Funnel Away Challenge you can have your funnel up, running, and optimized in just 30 days! Join the next One Funnel Away Challenge for just $100 at EOFire.com/funnel!

ZipRecruiter: ZipRecruiter is partnering with first responders, government officials, the medical community, and more to help find the right people, for the right jobs, right now. Let’s work together. ZipRecruiter.com/worktogether!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: The 8-Step Process For Building & Selling 7-Figure eCom Brands with JJ Resnick

[1:30] – JJ shares something interesting about himself that most people do not know.

  • He survived a plane crash in a single-engine bonanza when he was 25.

[4:00] – How did you first get started with eCommerce?

  • It began when he was in 3rd grade – he would sell sunglasses to his classmates.
  • JJ’s entrepreneurial journey began when he had a career-ending injury a few months before he became a professional golfer.

[8:30] – JJ shares his journey into the eCommerce industry.

  • He spent about 5 years of his life trying various business opportunities, but he didn’t succeed.
    • Multi-level Marketing
    • Affiliate Marketing
  • His failures allowed him to develop a step by step checklist he could use to build multiple 7-figure brands. These brands led him to 3 successful exits over the past 5 years.

[10:31] – JJ invites Fire Nation to get the complete checklist.

  • Build My Brand – Download the complete blueprint to building a new business! (Sorry! This link was active when this episode was first published in 2020. This resource is no longer available.)

[12:23] – 8 Step Process to Build, Grow, and Sell 7-Figure Brands:

  1. The research phase will determine if you will succeed or not.
  2. Choose a name for your business.
  3. The legal stuff.
  4. Create a raving audience.
  5. Product creation.
  6. Build a website and core sales funnels.
  7. Launch the product.
  8. Have a successful exit.

[20:17] – A timeout to thank our sponsors, ClickFunnels and ZipRecruiter!

[22:37] – A deep dive on JJ’s 8 Step Process to Build, Grow, and Sell 7-Figure Brands:

  • The research phase
    • You won’t succeed without a solid game plan.
    • Brainstorm different ideas using different research tools.
  • Create a raving audience
    • Develop massive customer loyalty while anticipating and meeting your customers’ needs in a way nobody else is doing.
    • Be unique and customer-centric to stand out.
    • Help your customers solve a specific problem, and do it boldly.
  • Product creation
    • Research
    • Planning
    • Prototyping
    • Sourcing

[27:22] –  JJ shares a quick story about the project he created with a female entrepreneur.

  • They went through 17 different prototypes.
  • Allow extra time to build your product.
  • Communication and your relationship with your factory are essential.
  • Build relationships with multiple factories that can produce your product.

[30:43]-  JJ’s parting piece of guidance and call to action.

  • Build My Brand – Download the complete blueprint to building a new business! (Sorry! This link was active when this episode was first published in 2020. This resource is no longer available.)

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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