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Why the Creator Economy Needs a Creator-Focused Event with Joe Pulizzi: An EOFire Classic from 2022

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

Joe Pulizzi is founder of multiple startups, including content creator education site, The Tilt ($TILT coin on Rally.io) and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.

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Guest Resources

The Tilt Website – Turning Content Creators into Content Entrepreneurs.

CEX Events Website – Get the Edge You Need to Succeed in the Creator Economy. Join 500+ fellow content creators to explore the latest strategies, tactics, and tools — plus make valuable connections — for achieving big success as a new breed of content entrepreneur. Happening in Arizona May 2 – 4, 2002!

Joe’s Instagram –  Follow and connect with Joe on Instagram!

3 Value Bombs

1) You need to teach yourself how to be successful.

2) As a content creator, when you just focus on the platforms you give away all your control, and you are not learning how to build the business as a real entrepreneur.

3) You have to figure out your content tilt, pick a platform, be patient, and move forward.

Sponsors

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

OddsJam: Ready to launch your own sports betting platform? OddsJam’s real-time API is trusted by companies big and small. Visit OddsJam.com/odds-api to learn more and talk with their team today. Mention promo FIRENATION to receive an exclusive discount!

Public: Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less!

All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability—verify independently before use. *Rate as of 6/24/25. APY is variable and subject to change. **Terms and Conditions apply.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Why the Creator Economy Needs a Creator-Focused Event with Joe Pulizzi

[1:32] – Joe shares something he believes about becoming successful that most people disagree with.

  • He believes that you need to teach yourself how to be successful.

[3:25] – Most content creators are frustrated these days, and the reality is they are just doing it wrong.

  • As a content creator, when you just focus on the platforms you give away all your control, and you are not learning how to build the business as a real entrepreneur.
  • You have to understand and realize the time and consistency it takes to be a successful content entrepreneur.
  • Joe’s mission is to educate and help content creators become content entrepreneurs.

[5:53] – What is Web 1, 2, and 3, and do entrepreneurs need to pay attention?

  • Web 1 started during the late ’90s; it is about the democratization of content. Media companies control the sources of content.
  • Web 2 is about the centralization of the content. Few businesses owned content creation.
  • Web 3 is a move towards the de-centralization of content creations. Content creators can now build their own business models through an open blockchain.
  • Entrepreneurs need to pay attention and become aware that they are a community, and you can see and make things change more now than ever before.

[10:10] – JLD talks about how you can control your content creation

  • Podcasters’ Paradise Coin – Law of Supply and Demand.
  • Kevin Rose launched a limited number of Proof Collective NFT Membership cards.

[14:07] – A timeout to thank our sponsors!

  • HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
  • OddsJam: Ready to launch your own sports betting platform? OddsJam’s real-time API is trusted by companies big and small. Visit OddsJam.com/odds-api to learn more and talk with their team today. Mention promo FIRENATION to receive an exclusive discount!
  • Public: Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less!
    • All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability—verify independently before use. *Rate as of 6/24/25. APY is variable and subject to change. **Terms and Conditions apply.

[17:01] – Should content creators build their own mini-economies? If yes, how?

  • Yes, if you want to be a content entrepreneur.
  • You can start by building an audience and community, pick your platform, and decide on your business model.
  • Have a strategy to move forward.

[20:58] – The pandemic left a gaping hole in both creator education and networking. Do we need a physical event?

  • The pandemic will probably stay for a long time, but we learn and interact best through human interactions.
  • Physical events bind the community together.
  • If you are a creator, consider focusing on building your own business. The best way to do that is to have in-person instruction from the experts.

[24:06] – Joe’s parting of guidance.

  • You have to figure out your content tilt, pick a platform, be patient, and move forward.
  • The Tilt Website – Turning Content Creators into Content Entrepreneurs.
  • CEX Events Website – Get the Edge You Need to Succeed in the Creator Economy. Join 500+ fellow content creators to explore the latest strategies, tactics, and tools — plus make valuable connections — for achieving big success as a new breed of content entrepreneur. Happening in Arizona May 2 – 4, 2002!
  • Joe’s Instagram –  Follow and connect with Joe on Instagram!

[28:35] – Thank you to our Sponsors!

  • OddsJam: Ready to launch your own sports betting platform? OddsJam’s real-time API is trusted by companies big and small. Visit OddsJam.com/odds-api to learn more and talk with their team today. Mention promo FIRENATION to receive an exclusive discount!
  • HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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