Why the Creator Economy Needs a Creator-Focused Event with Joe Pulizzi
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Joe Pulizzi

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    Why the Creator Economy Needs a Creator-Focused Event with Joe Pulizzi

    Joe Pulizzi is founder of multiple startups, including content creator education site, The Tilt ($TILT coin on Rally.io) and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.

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    Guest Resources

    The Tilt Website – Turning Content Creators into Content Entrepreneurs.

    CEX Events Website – Get the Edge You Need to Succeed in the Creator Economy. Join 500+ fellow content creators to explore the latest strategies, tactics, and tools — plus make valuable connections — for achieving big success as a new breed of content entrepreneur. Happening in Arizona May 2 – 4, 2002!

    Joe’s Instagram –  Follow and connect with Joe on Instagram!

    3 Value Bombs

    1) You need to teach yourself how to be successful.

    2) As a content creator, when you just focus on the platforms you give away all your control, and you are not learning how to build the business as a real entrepreneur.

    3) You have to figure out your content tilt, pick a platform, be patient, and move forward.

    Sponsors

    Clay Clark: Looking for a business coach who has helped thousands of entrepreneurs increase profitability by an average of 104% annually – all for less money than it would cost to hire a minimum wage employee? And all on a month-to-month basis!? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire!

    HubSpot: A CRM Platform that gives you exactly what you need to help your teams thrive. Learn more at HubSpot.com!

    Show Notes

    **Click the time stamp to jump directly to that point in the episode.

    Today’s Audio MASTERCLASS: Why the Creator Economy Needs a Creator-Focused Event with Joe Pulizzi

    [1:32] – Joe shares something he believes about becoming successful that most people disagree with.

    • He believes that you need to teach yourself how to be successful.

    [3:25] – Most content creators are frustrated these days, and the reality is they are just doing it wrong.

    • As a content creator, when you just focus on the platforms you give away all your control, and you are not learning how to build the business as a real entrepreneur.
    • You have to understand and realize the time and consistency it takes to be a successful content entrepreneur.
    • Joe’s mission is to educate and help content creators become content entrepreneurs.

    [5:53] – What is Web 1, 2, and 3, and do entrepreneurs need to pay attention?

    • Web 1 started during the late ’90s; it is about the democratization of content. Media companies control the sources of content.
    • Web 2 is about the centralization of the content. Few businesses owned content creation.
    • Web 3 is a move towards the de-centralization of content creations. Content creators can now build their own business models through an open blockchain.
    • Entrepreneurs need to pay attention and become aware that they are a community, and you can see and make things change more now than ever before.

    [10:10] – JLD talks about how you can control your content creation

    • Podcasters’ Paradise Coin – Law of Supply and Demand.
    • Kevin Rose launched a limited number of Proof Collective NFT Membership cards.

    [13:59] – A timeout to thank our sponsors, Clay Clark and HubSpot!

    [17:01] – Should content creators build their own mini-economies? If yes, how?

    • Yes, if you want to be a content entrepreneur.
    • You can start by building an audience and community, pick your platform, and decide on your business model.
    • Have a strategy to move forward.

    [20:58] – The pandemic left a gaping hole in both creator education and networking. Do we need a physical event?

    • The pandemic will probably stay for a long time, but we learn and interact best through human interactions.
    • Physical events bind the community together.
    • If you are a creator, consider focusing on building your own business. The best way to do that is to have in-person instruction from the experts.

    [24:06] – Joe’s parting of guidance.

    • You have to figure out your content tilt, pick a platform, be patient, and move forward.
    • The Tilt Website – Turning Content Creators into Content Entrepreneurs.
    • CEX Events Website – Get the Edge You Need to Succeed in the Creator Economy. Join 500+ fellow content creators to explore the latest strategies, tactics, and tools — plus make valuable connections — for achieving big success as a new breed of content entrepreneur. Happening in Arizona May 2 – 4, 2002!
    • Joe’s Instagram –  Follow and connect with Joe on Instagram!

    Killer Resources!

    1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

    2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

    3) Podcasters’ Paradise: The #1 podcasting community in the world!

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