As a funding strategist, John Livesay helps Tech CEOs craft a compelling pitch that engages investors to fund their startup. He hosts The Successful Pitch podcast with investors from around the world. He won salesperson of the year during his 15 year career at Conde Nast.
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- Disrupt You – the book that led to John’s ah-ha moment
- Trello – John’s favorite resource
- How to Be a Power Connector – A book recommendation by John’s business partner
- Yeti mic – What John uses for his show
- SellingSecretsForFunding.com/fire – Free PDF from John
- The Successful Pitch Book Trailer
- The Successful Pitch – John’s Book
3 Key Points:
- Invest in yourself and your business.
- Give your customers true value, and the success will come right to you.
- When you are starting a business, be confident but not arrogant.
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Time Stamped Show Notes:
(click the time stamp to jump directly to that point in the episode.)
- [01:00] – John lives in Los Angeles with his King Charles Cavalier.
- [01:09] – He is passionate about photography.
- [01:41] – How do you generate revenue in your business? – He and his partner have cracked the funding code through Facebook ads.
- [02:31] – He has an incredible funnel for his business.
- [03:03] — Worst Entrepreneurial Moment: The Pitch Whisperer – two years ago.
- [03:45] – He had seventy people in a row reject his business.
- [04:05] – Founders wanted to get introduced to the right investors.
- [04:28] – He launched The Successful Pitch to meet with investors.
- [04:57] – His second interviewee offered to go into business with him.
- [05:25] – Start giving out content, and all you need is some luck.
- [06:10] – What’s one thing that you want people to get from your story? – Listen to your prospects.
- [7:24] – Entrepreneurial AH-HA Moment: It came with his business partner, Judy Robinett, when she read Disrupt You
- [8:44] — What’s one thing that you want people to get from your AH-HA moment? Look at your resources.
- [09:54] –Biggest weakness? – Hates accounting
- [10:14] – Biggest strength? – He’s a storyteller and he teaches other people to be storytellers.
- [10:30]– What has John most fired up today? – His new book, The Successful Pitch, comes out next month.
- [11:08] – What are some points from the book that are valuable? – You have to be a storyteller.
- [15:21] – The Lightning Round
- What was holding you back from becoming an entrepreneur? –Fear of rejection, failure, and the unknown.
- What’s the best piece of advice you’ve ever received? –Keep going until you get a zombie idea so great it won’t die. (from the author of Disrupt You)
- What’s a personal habit that contributes to your success? – Scheduling breaks throughout the day.
- Share an internet resource, like Evernote, with Fire Nation –Trello
- If you could recommend one book to our listeners, what would it be and why? – How to Be a Power Connector
- Imagine you woke up in a brand new world, and all you have is a laptop and $500. What would you do in the next 7 days? – I would buy a Yeti mic and start creating my own content.
- Parting piece of advice –The key to success is confidence, and the key to confidence is preparation, so don’t wing it in front of people who can invest in you.
- [19:38] – SellingSecretsForFunding.com/fire for a free PDF
- [19:45] – firstname.lastname@example.org
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