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Giftology: How to Open the Doors of Impossible to Reach CEOs with John Ruhlin

July 24, 2016

John Ruhlin is the best-selling author of GIFTOLOGY. His gifting strategies have landed billion dollar clients and opened doors with impossible to reach CEOs. He’s #1 all time out of 1.5 Million Cutco reps.

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Apple | Spotify | iHeart

Resources Mentioned:

  • Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
  • Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
  • Giftology – John’s book

3 Key Points:

  1. Never doubt the quality of what you have to share with the world.
  2. Do it once, do it right.
  3. Go above and beyond for people and they’ll ultimately go above and beyond for you.

Sponsors

  • Toptal: Find the perfect developer or designer to help bring your next project to live with Toptal’s 2-week, no risk trial. Visit Toptal.com/fire or shoot me an email and I’ll personally introduce you to an executive at Toptal who can help you get set up!
  • Bench: Let Bench handle your bookkeeping so you don’t have to. Get 20% off your first 6 months of bookkeeping at bench.co/fire!

Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

  • [01:02] – John shares his story
  • [02:50] – Generating revenue today
  • [05:59] – Struggling with Giftology
  • [07:16] – Working with Scribe Writing – Formerly Book in a Box
  • [14:39] – The idea behind Giftology
  • [15:06] – Relationships are an invaluable asset
  • [16:01] – Gift’s cannot be promotional items
  • [16:45] – Don’t gift crap
  • [18:07] – Do it right, do it with authenticity, and do it once
  • [18:55] – The themes of Giftology
  • [19:11] – The essence and spirit of why you giving a gift matters – and they matter a lot
  • [19:35] – The world is laden with reciprocity
  • [20:30] – Give long enough in the right way and the return is 100X
  • [23:28] – How we show that gratitude matters
  • [24:33] – Give more than is reasonable

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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