Kevin Kruse is a New York Times bestselling author, an Inc 500 entrepreneur, and he’s been the founder or cofounder of several multi-million dollar companies. He is the host of the Extreme Productivity Podcast and his new book is 15 Secrets Successful People Know About Time Management.

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Resources Mentioned:

• Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
• Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
• 15 Secrets of Successful Time Management – Kevin’s new book
• masteryourminutes.com/fire — Free giveaway from Kevin

3 Key Points:

1. Thoughts are things, and we generally become what we think about.
2. Hard, HARD, work does not translate to success.
3. You need a client avatar, but you also need a unique value prop.

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Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

• [01:20] – Kevin shares his story
• [01:37] – Kevin decided to become an entrepreneur in 1980
• [02:42] – How Kevin’s father almost lost EVERYTHING
• [03:24] – Everyone has a driver—if your driver is money, it’s not ideal, but it’s not bad either
• [04:15] – How Kevin cranks out revenue
• [04:56] – The most profitable source of revenue? The books.
• [05:49] – Create the content in one place and then filter it out
• [06:04] – Worst Entrepreneurial Moment: Post-college trying to cash in on the 1980’s – early 90’s computer boom
• [08:10] – Hard work does NOT translate to success — but it does help.
• [09:01] – Don’t over-pivot — at some point, you need to focus and dedicate yourself to a target market
• [10:44] – Entrepreneurial AH-HA Moment: When a client taught him that a single WORD can radically alter your marketing
• 13:00 – Figure out your avatar and the unique value prop to PARTNER with that avatar
• [14:48] – Biggest weakness? — Empathy
• [15:16] – Biggest strength? – A penchant for ACTION
• [15:46] – What has Kevin most fired up today? His new book — 15 Secrets of Successful Time Management
• [20:18] – The Lightning Round
  • What was holding you back from becoming an entrepreneur? – Fear of failure
  • What’s the best piece of advice you’ve ever received? – Thoughts are things and we become what we think about
  • What’s a personal habit that contributes to your success? – Create in the morning, collaborate in the afternoon, connect in the evening
  • Share an internet resource, like Evernote, with Fire Nation – Snapchat
  • If you could recommend one book to our listeners, what would it be and why? – Ragged Dick
• [24:26] – Master your minutes to master your life
• [24:50] – masteryourminutes.com/fire

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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