Justin is the award-winning Founder and CEO of Mirrored Media, one of the entertainment industry’s most influential experiential marketing agencies.
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Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
- [00:53] – Mirrored Media is about creating connections between Fortune 100 companies and their target market in unique ways
- [01:23] – Personally, Justin loves music and has a passion for animals
- 01:45 – He sits on the board of directors for Project Survival’s Cat Haven
- [02:18] – His area of expertise is in storytelling and creating an experience
- [03:42] – Share something we don’t know about your area of expertise that as Entrepreneurs, we probably should: Entrepreneurs should know how to tell their own story
- [05:01] – The best salesperson in the world cannot sell your vision the same way that you can
- [06:00] – Worst Entrepreneurial Moment: Justin’s first project was with Acura, releasing their first entry-level vehicle. It was a groundbreaking campaign for them, but Justin didn’t have an understanding of how payment structures work with large companies
- [08:37] – Your worst moments will pass
- [08:55] – Instead of reacting, be calm and proactive in finding a solution to the problem at hand
- [09:54] – Entrepreneurial AH-HA Moment: Justin’s ah-ha moment was when a friend introduced him to a potential client who was looking to connect with millennials through music
- [11:28] – When they got the contract, the next thing Justin had to figure out was execution
- [11:48] – Justin strongly believes that traditional marketing is amazing – but that experiential marketing actually makes everyone want to take part in campaigns
- [13:32] – “Always lean towards action”
- [16:24] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – Finances
- What’s the best piece of advice you’ve ever received? – “It is better to have a small piece of something large than a large piece of something small that goes nowhere”
- What’s a personal habit that contributes to your success? – “I think I have a very amazing memory”
- Share an internet resource, like Evernote, with Fire Nation – Google Drive
- If you could recommend one book to our listeners, what would it be and why? – Never Eat Alone – “it’s a really great, powerful read”
- [19:22] – Remember, time management is really difficult, but keep on going
- [19:51] – “It’s the little things that matter”
- 20:15 – Connect with Justin on Twitter, Facebook, and Instagram
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