Kevin spent years traveling the country as a dead-broke stand-up comedian – until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers. His new book, The 60-Second Sales Hook, teaches you how to use the power of story to grow your business.

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Resource Mentioned:

• Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!

Success Quote

• ‘The more you sweat in training, the less you bleed in battle.’ – Unknown click to tweet!

Business Failure

• Kevin moved out to LA on the promise of a J.O.B. That job never materialized, and a random encounter with an experienced woman left Kevin with a mindset that shifted his entire journey. Listen to these wise words, Fire Nation…

Entrepreneurial AH-HA Moment

• Kevin’s AH-HA moment took him from a mindset of doubt and a major case of the impostor syndrome, to possibilities and freedom. Fire Nation, this is a CRITICAL shift we all need to make, and Kevin gives you the tools!

Current Business

• Kevin is out spreading his experience and knowledge with the world via books, communities, and Podcasts. The sky’s the LIMIT!

Small Business Resource

• Rescue Time: A personal analytics service that shows you how you spend your time and provides tools to help you be more productive.
• Focus @ Will: [email protected] technology delivers various “Attention Amplifying” music channels scientifically designed to engage with your brain’s limbic system.

Best Business Book

• The 60-Second Sales Hook by Kevin Rogers

Interview Links

• The 60-Second Sales Hook: **Free Download!** The Amazing 60-Second Sales Hook That Creates An Instant Bond With Your Best Prospects
• Copy Chief: Kevin’s forum based community where pro copywriters help business owners write great sales copy

Sponsors

• NatureBox: Want to become a smarter snacker? NatureBox is always filled with wholesome ingredients and their products are Nutritionist-approved, and sent right to your door. Visit naturebox.com/fire to receive 50% off your first box!

• LegalZoom wants to help you start your business right. Visit LegalZoom.com, where you’ll find award-winning services developed by some of the best legal minds in the country, and enter FIRE in the referral box at checkout.

• SquareSpace: Enter code FIRE for a free trial and 10% off. SquareSpace: Everything you need to create an exceptional website!

Killer Resources!

1) Free Podcast Course: Learn from JLD how to create and launch your podcast!

2) Your Big Idea: Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!

3) Real Revenue: Follow JLD’s step-by-step system and turn ANY idea into a revenue generating MACHINE!

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