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The Power of Video in Being Known as the Go To Authority in Your Industry with Krista Mashore: An EOFire Classic from 2021

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

Krista Mashore has been in the top 1% of coaches and realtors nationwide. She is the author of four best selling books focusing on her digital marketing strategies and has been named Yahoo Finance’s number 1 digital marketer to watch in 2021!

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Guest Resource

Krista’s Website – Get the Ultimate Digital Marketing Playbook for Dominating Your Local Area!

3 Value Bombs

1) Failing is excellent because it means moving forward and learning from the things that did not work – to discover what does.

2) As a marketer, invest in doing a video and get it out to your community.

3) Stop the limiting beliefs — mindset over skillset.

Sponsors

ThriveTime Show: Become the next success story, schedule a free consultation and request tickets to join Football Star, Tim Tebow & President Trump’s Son, Eric Trump at Clay Clark’s next business conference today at: ThrivetimeShow.com/eofire!

ZipRecruiter: Enjoy the benefits of speed hiring with new ZipIntro! Only from ZipRecruiter. Post jobs today, talk to qualified candidates tomorrow. Try ZipIntro for free at ZipRecruiter.com/fire!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: The Power of Video in Being Known as the Go-To Authority in Your Industry with Krista Mashore

[1:26] – Krista shares something that she believes about becoming successful that most people disagree with.

  • Failing is excellent because it means moving forward and learning from the things that did not work – to discover what does.

[2:18] – Krista shares her story of going from 0 to 20 million dollars in less than four years.

  • She was in real estate and included in the top 1% of realtors nationwide.
  • She ended up leaving her full-time job due to personal struggles.
  • She left real estate and started coaching.

[4:11] – What is the one tool you recommend to anyone who is starting today?

  • Utilize video in your marketing.
    • Serve, don’t just sell.
    • Your community gets to know and develop a relationship with you.
    • It will help you sell more.
  • Have a positive mindset.
  • “Being enthusiastic is worth 25 IQ points”– Kevin Kelly

[6:21] – How can we generate leads that actually convert?

  • As a marketer, invest in doing a video and get it out to your community.
  • Conversion is a lot easier if a relationship with the community is already established.
  • You can convert leads by making video content, and it will help you generate much higher-quality leads.

[9:28] – A timeout to thank our sponsors.

  • ZipRecruiter: Enjoy the benefits of speed hiring with new ZipIntro! Only from ZipRecruiter. Post jobs today, talk to qualified candidates tomorrow. Try ZipIntro for free at ZipRecruiter.com/fire!
  • ThriveTime Show: Become the next success story, schedule a free consultation and request tickets to join Football Star, Tim Tebow & President Trump’s Son, Eric Trump at Clay Clark’s next business conference today at: ThrivetimeShow.com/eofire!

[12:04] – Krista shares a story about the video she created, which helped her stand out from competitors.

  • Before she meets somebody, she creates value that will position her apart from her competitors.
    • Think of ways you can win before you arrive, and go face to face with somebody.

[14:53] – The power of serving, not selling.

  • By adding value and helping people solve problems, they start to appreciate you.
  • The more you serve, the more you will sell.
  • Giving people as much value and as much help as possible, and utilizing your content, will benefit you and help you convert more and attract more business.

[16:38] – Krista shares why becoming the GO TO authority in your industry is tough, but should be your main goal.

  • Becoming the Go-To Authority in your industry should be your main goal because there is so much competition.
  • Ask yourself: “Do people think about you before they are ready to make a decision or the instant that they are prepared to do something?”
  • As an entrepreneur, they should be thinking about you way before they are ready to decide. That’s how you stand out amongst the crowd.

[19:38] – Krista’s parting piece of guidance.

  • Stop the limiting beliefs — mindset over skillset.
  • Get in control of what you think about because thoughts become things, and what you think about turns into actions.
  • Krista’s Website – Get the Ultimate Digital Marketing Playbook for Dominating Your Local Area!

[23:36] – Thank you to our Sponsor!

  • ThriveTime Show: Become the next success story, schedule a free consultation and request tickets to join Football Star, Tim Tebow & President Trump’s Son, Eric Trump at Clay Clark’s next business conference today at: ThrivetimeShow.com/eofire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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