Lisa is a master at teaching others how to create an irresistible offer for their audience. Today, we’re going to dive DEEP and review the 3 secrets to creating an irresistible offer!
- EOFire.com/lisa: where you can go to download Lisa’s free guide, How to Sell Without being “Salesy” in 7 Easy Steps, and learn more about Lisa’s event Speak to Sell, where JLD will be speaking May 17-19!
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Audio Masterclass Show Notes
**Click the time stamp to jump directly to that point in the episode.
- [1:10] – intro to who Lisa is and what we’ll talk about: “Your irresistible offer”
- Visit EOFire.com/lisa to grab your How to Sell Without being “Salesy” in 7 Easy Steps download!
- [2:20] – Lisa’s event Speak to Sell will be in Florida May 17-19 and JLD will be speaking!
- [3:30] – Lisa talks about “the offer”
- [4:45] – Why it’s so important to be CLEAR about what our offer is
- “All transformation is preceded by a decision.”
- [6:45] – 3 secrets to creating an irresistible offer
- 1. The Offer
- [8:30] – Don’t think about the delivery – that’s not what you’re selling. You’re selling an outcome or transformation
- [9:30] – What is the “main dish”?
- [10:30] – 90/10: When you communicate, 90% is the outcome / transformation, 10% is the delivery
- “They are buying the destination, not the plane.”
- 2. Using Limiters
- [14:00] – JLD and Lisa talk about “limiters” and making them authentic
- 2 types: time-based limiters and quantity-based limiters
- [16:00] – Lisa talks about why people are afraid to use limiters
- [17:25] – Authentically JUSTIFY why there is a limiter
- [21:10] – Are people scared to hear “no”, and that’s why they don’t want to use limiters?
- 24: 00 – It’s not about getting a “yes”; it’s about getting a decision
- “It is a disservice to not make your offer.”
- 3. Offering Bonuses
- [34:00] – What’s hot and what’s not when it comes to bonuses – Lisa dives deep!
- Don’t wait to check out Lisa’s event, Speak to Sell, at EOFire.com/lisa because she’s been selling out the event since 2009!
- [42:30] – Lisa talks lifestyle and her podcast
- [44:00] – Limiter: There are only so many spots available for Lisa’s event, and the sooner you grab your ticket, the better your chance to be able to access the pre-boot camp training (coaching calls)
- [44:30] – Lisa talks about how she’s doing exactly what she’s trying to teach: she’s been introducing an irresistible offer throughout this interview
- [47:00] – Lisa talks about the “on the spot decision”
- “Structure gives you freedom.”
- [50:30] – Everything is reverse engineered. Make the first 10 minutes the best 10 minutes – it’s all about positioning.
- [52:30] – Join Lisa and JLD in Ft. Lauderdale, Florida for her event Speak to Sell!
- It’s all going down May 17-19 and you can grab your ticket at EOFire.com/lisa
- [54:30] – Congruence: are you being congruent with your actions / what you’re saying, what you’re offering, and what you’re delivering?
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