Luis and Fonzi Camejo are two brothers from Venezuela. They came to the USA on soccer scholarships after cold emailing 300+ coaches. They turned entrepreneurs and started selling vinyl stickers door to door, and now they run a successful podcast platform as part of the Hubspot Podcast Network and help entrepreneurs kickstart their publishing.

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Guest Resources

BizBrosCo Instagram – Follow Luis and Fonzi on Instagram!

BizBros Website – Check out Luis and Fonzi’s website!

3 Value Bombs

1) Leverage the efforts that you have. Measure your capacity, measure your resources, and based on that you can leverage the long form pieces of content. Extract some of the best pieces and share them so you can start funneling people into your world, into your ecosystem.

2) Leverage where the eyeballs already are.

3) If we use content as a vehicle to collaborate and build relationships, then opportunities will come from day one.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: The Surprising Power of Combining Long-Form and Short-Form Creativity for Explosive Business Growth

[2:15] – The six phases of profitable content.

Phase one is what you say. Know what to talk about.
Phase two is the actual creation of the content.
Phase three is the production part. Know the outcome that you want to achieve.
Phase four is about distribution.
Phase five is connecting the content to your business.
Phase six is managing all these phases. Have a process in place to make sure that you’ll be consistent and profit from the content you create.
The Six Phases is a structure for you to do things in a repeatable manner.

[7:10] – The Publishing Pyramid

Quality of the message over quality of the production is the foundation of the pyramid.
Second part is about consistency.
Leverage where the eyeballs already are.
The very top of the publishing pyramid is resources, and once you get more of those, invest them back into the message.

[12:09] – A timeout to thank our sponsors!

HubSpot: HubSpot CRM’s powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com!
Factor: America’s #1 Ready-To-Eat Meal Kit! Fuel up fast with meals delivered straight to your door. Visit FactorMeals.com/eofire40 and use the code eofire40 to get 40% off your first box!

[14:29] – Setting up a pipeline platform for B2B

Have collaborative based platforms that allow you to connect with deal makers or people who are going to help you find opportunities for your business to move forward.
Know how you can use collaboration to open doors and increase the value of your network.

[17:32] – Speed is critical in today’s world. How fast can one monetize content?

If we use content as a vehicle to collaborate and build relationships, opportunities will come from day one.

[21:25] – The role of content in our ecosystems

Combine long-form and short-form content for explosive business growth.
You want credibility.
You need your content ecosystem to be on point because people are going to judge you from the very first second that they see you and your content.
Leverage the efforts that you have. Measure your capacity, measure your resources, and based on that you can leverage the long form pieces of content.

[24:03] – Luis’ and Fonzi’s key takeaway and call to action.

Do a time study; identify that you are time rich.
Build your in-house teams and processes based on your framework. We have to figure out how can we be consistent over a long period of time.
BizBrosCo Instagram – Follow Luis and Fonzi on Instagram!
BizBros Website – Check out Luis and Fonzi’s website!

[26:48] – Thank you to our Sponsors!

HubSpot: HubSpot CRM’s powerful tools will help marketers WOW prospects, sales teams lock in deals, and service teams improve response times and overall service. Get started for free at HubSpot.com!
Factor: America’s #1 Ready-To-Eat Meal Kit! Fuel up fast with meals delivered straight to your door. Visit FactorMeals.com/eofire40 and use the code eofire40 to get 40% off your first box!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

The Surprising Power of Combining Long-Form and Short-Form Creativity for Explosive Business Growth with Luis & Fonzi Camejo

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Guest Resources

3 Value Bombs

Sponsors

Show Notes

Killer Resources!

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