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If You Think Emotional Intelligence is BS, Then You Probably Don’t Have Any with Matt Kursh: An EOFire Classic from 2022

November 14, 2025

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

Matt Kursh, CEO and co-founder of Oji Life Lab, has started and sold companies to Apple and Microsoft, ran Microsoft’s web business, and produced a round-the-world running relay for charity.

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Guest Resource

Oji Life Lab – A learning experience like no other. Now you can develop essential skills for personal and organizational success!

3 Value Bombs

1) It’s one thing to identify areas where you want to be better, but you’ve got to do the work. Doing the work means finding methods to practice the skills. When you do the work, you will see your life improve in fundamental ways.

2) Some devices don’t recognize infrared, but it doesn’t mean that it’s not there. It’s just like emotional intelligence. Just because it doesn’t seem to exist doesn’t mean that it’s all BS.

3) We can boost emotional intelligence. It’s a simple, conceptual framework. Two parts of boosting emotional intelligence are recognizing emotional state, then recollecting your emotions to get them in a place that’s better matched to your goals.

Sponsors

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: If you think emotional intelligence is BS, then you probably don’t have any..

[1:28] – Matt shares something that he believes about becoming successful that most people disagree with.

  • A lot of smart people – people who listen to the podcast – they look at role models in the space and think the path to success includes being a jerk. That’s wrong.
  • There are times that being assertive and being a bit aggressive is helpful.

[3:46] – The importance of emotional intelligence in business.

  • An emotion is a short-term response towards a stimulus.
  • You have emotions all the time. You have to factor that in.
  • Even if your job is just about adding numbers, your emotional life can interrupt that.

[6:33] – The reason why emotional intelligence is not BS.

  • Some devices doesn’t recognize infrared, but it doesn’t mean it’s not there. It’s just like emotional intelligence. Just because it doesn’t seem to exist, doesn’t mean that it’s all BS.
  • People think that emotional intelligence is BS because they don’t register the data themselves; they’re not aware of their own emotions.

[9:18] – Businesses or roles that require a high level of emotional intelligence.

  • Any kind of manager – if you have a team of people who rely on you and you can’t read their emotional state, then you can’t be an inspiring leader.
  • No matter what you do, you need emotional intelligence. Sometimes, it’s not mission-critical, but you’re going to need it.

[13:10] – A timeout to thank our sponsors!

  • HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

[15:26] – Ways to boost emotional intelligence.

  • It’s a simple, conceptual framework. Two parts of boosting emotional intelligence are recognizing emotional state, then recollecting your emotions to get them to a place that’s better matched to your goals.
  • Sometimes, distractions are helpful.

[20:15] – Skills that are similar to emotional intelligence.

  • A decision is the only intentional way to improve your life. Know what steps lead to good and bad decisions.
  • Look for areas where you can improve and elevate your game and improve your life.

[22:47] – Matt’s key takeaway and call to action for Fire Nation!

  • It’s one thing to identify areas where you want to be better, but you’ve got to do the work. Doing the work means finding methods to practice the skills. When you do the work, you will see your life improve in fundamental ways.
  • Oji Life Lab – A learning experience like no other. Now you can develop essential skills for personal and organizational success!

[25:05] – Thank you to our Sponsors!

  • HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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