Michael is the founder of Kreatures of Habit and Seamore’s restaurants, co-founder of The Meatball Shop and co-author of The Meatball Shop cookbook. He’s a serial entrepreneur, restauranteur, Chef, professional body builder and wellness expert.
Kreatures of Habit – Use the Kreatures of Habit Macronutrient Calculator to discover the best meal plan to help you reach your goals!
Kreatures Of Habit Instagram – Follow Kreatures of Habit on Instagram!
3 Value Bombs
1) Health is wealth. When you have your health, the sky is the limit. When you’re unhealthy, it is difficult to focus on anything else.
2) If you can own your habits in the morning, you can own your day. If you own your day, you can own your life. You can own and hold yourself accountable to the decisions that you make because life is a string of decisions we get to make.
3) Habits are everything. Most people’s lives are built around their habits. What we do is how we feel, how we feel is how we act, how we act is how people portray us.
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: The Other Side of Fear is Freedom
[1:21] – Michael shares something that he believes about becoming successful that most people disagree with.
- We are taught to do one thing and do it really well, then get rid of distractions.
[2:49] – Michael’s story.
- He was born and raised in New York City.
- He had a rough relationship with his father, which led to him looking for a way to escape, not feeling safe, dealing with sexual, physical and emotional abuse from a sports coach, then ultimately, finding a “solution” in alcohol and drugs at a young age.
- He was deeply invested in sports and excelled until he met his match for the next 10 years, which was alcohol and drugs.
- He doesn’t regret any of it because he realizes that it helped shape the guy he is today
- Relationships are everything. You can learn that when you figure out how to find yourself in a safe place.
- He spent years working in restaurants.
- He linked up with 2 guys who introduced him to fitness and nutrition. He was able to turn his life around in a matter of months.
[8:33] – Michael shares the experience he had after he got over his addiction.
- He went to culinary school and got a degree in culinary arts as a chef and got a degree in restaurant management.
- They opened up a restaurant in February of 2010. They raised money and paid back their investors, then opened up 5 more restaurants in 3 years.
- The fact that he is sober and made habits out of nutrition and fitness is paramount for him, non-negotiable, and has been the cornerstone of his success.
- Kreatures of Habit is his next thing, a company he launched recently. It will ultimately go on to be a restaurant that will be used as an incubator community hub and marketing hub for consumer packaged goods.
- Habits are everything. Most people’s lives are built around their habits. What we do is how we feel, how we feel is how we act, how we act is how people portray us.
[16:23] – How did Michael get daily habits to be a part of his life, and then turn that into a key for success?
- We get a day to live.
- If you can own your habits in the morning, you can own your day. If you own your day, you can own your life. You can own and hold yourself accountable to the decisions that you make because life is a string of decisions we get to make.
- His morning routine: he wakes up at 5am. The minute he realizes that he’s awake, he slides back his eye mask, looks up at the ceiling, and smiles from ear to ear to a count of 15. He also prays every morning.
- If we can ask for help first thing in the morning from the universe, the chances of us being able to ask for help in other areas in our life for the day are far greater.
[23:03] – The progress of Kreatures of Habit, the AHA moment, where he’s at now, and what the future looks like
- Sobriety was a life-changing moment for Michael, when everything was able to be cleared up
- It takes nutrition and fitness to keep you grounded.
- Oatmeal is the first meal he puts into his body every day
- Authenticity is not duplicable. If you can tell people a story, then people will want to listen, and they will want to become a part of it.
[29:09] – Other cool components of their business.
- Michael wanted to have a component of the business that would give the opportunity to tell stories and give people a real tangible components to feel that they are part of the community.
- The first thing that you put in your body in the morning every single day is going to depict what the rest of the day looks like nutritionally.
- Our health is everything. If we can feel well inside, then we can do well outside.
[31:40] – Michael’s key takeaway and call to action for Fire Nation.
- Health is wealth. When you have your health, the sky is the limit. When you’re unhealthy, it is difficult to focus on anything else.
- Kreatures of Habit – Use the Kreatures of Habit Macronutrient Calculator to discover the best meal plan to help you reach your goals.
- Kreatures Of Habit Instagram – Follow Kreatures of Habit on Instagram!
Boom, shake the room, Fire Nation JLD here and welcome to Entrepreneurs On Fire brought to you by the HubSpot Podcast Network with great shows like the shakeup today, we'll be breaking down the other side of fear, which is freedom, a story of overcoming addiction to a life of freedom and true happiness to drop. These vibe bombs are brought to Michael Chernow into EOFire studios, founder of creatures of habit, and Seymour's restaurants, co-founder of the meatball shop and coauthor of the meatball shop cookbook. Michael is a serial entrepreneur, a restaurant or chef professional bodybuilder and wellness experts. And today for our nation, we'll be talking about daily habits and how they are the keys to success in life morning, routines to love and to be loved and so much more.
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0 (1m 28s):
And right now you can try ZipRecruiter for free at ziprecruiter.com/fire. Michael, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with.
1 (1m 43s):
What is up Fire Nation? I'm so fired up to be here. Thank you so much for having me JLD yes. I believe that we are taught to do one thing and do it really, really well and get rid of all the distractions. And I can honestly say for me and my success in my journey, I've actually done a very, taken a very different path. I I've done a bunch of things and I have felt most comfortable amongst sort of the chaos of having a few different things going on at all times and being able to be okay with failing in one or two things and succeeding in one or two things and not putting all of my eggs into one basket.
1 (2m 36s):
And, you know, I've, I've, there's been controversy. I've shared that in, in, in a number of different settings and, you know, people have taken me aside and said, Hey man, you know, you know, we're taught to, we're taught to really, really focus and do one thing and do it well. And, and I just think, you know, having a few different opportunities going at all times is really been a successful remedy for me along the
0 (2m 57s):
Way. I love that. And as I talked about in the introduction, Michael has been through a lot he's overcome addiction. He now leads a life, both of freedom and true happiness. So I do want to start Michael by hearing your story, break that down for us.
1 (3m 12s):
I am a New York city born and raised kid. I still call myself a kid, even though I'm coming up on my 41st birthday. And so I was born and raised in Manhattan. I went to public school with lots and lots of kids. I had a pretty difficult time at home. We lived in a very small apartment and my dad was a sick person and I I'm sure he loved me, but he just didn't know how to express love. So I had a really, really rough relationship with my father, which led to a bunch of things which led to me looking for a way to escape me, not feeling safe, me dealing with sexual abuse from sports coach and, you know, physical abuse from him, of course, and, and emotional abuse from him.
1 (4m 3s):
And then ultimately me finding my solution at a young age, which was an alcohol and drugs. And so I really dove into that. You know, before that, before the alcohol and drugs were my, you know, really sort of was, was paving my path. I was an athlete. I was deeply invested in sports. And so I, I escaped into sports and I excelled in sports until, you know, I met, you know, my match for the next 10 years when I was around 12, 13 years old, which was, which was alcohol drugs. And so I, I moved out of my parents' house when I was 15 years old, there was a whole bunch of trauma there.
1 (4m 45s):
Child services got involved, they wanted to put me in foster care. I refuse to go. They couldn't really, you know, keep me, keep me, keep me in at home. And so I was really running around in New York city from couch to couch and dorm room to dorm room, finding places to stay throughout my high school years. And as I was a teen and I really don't regret a second of it, I, I believe it really helped shape and make me the guy I am today. I had to really learn on, on the fly and be fast on my feet and understand that relationships are everything I really do believe that I've learned that relationships are everything through having to figure out how to find myself in a safe place as a kid.
1 (5m 28s):
And so I really built my EEQ, you know, from, from an early age. And so I worked in restaurants and I, you know, I, I fell, I got my first job in a restaurant when I was 12 years old as a delivery boy. And then I made my way into the kitchen and then I made my way into the front of the house and then back into the kitchen. And I really just had this passion for human connectivity, for the human, for, for human beings, engaging around the table. It really made me happy. I think I ultimately learned my why, my, my true passion in life as a young kid as well, which is, I really love making other people happy, like being of service is ultimately what I thrive on.
1 (6m 9s):
And so the restaurant industry, you know, it was the perfect place to, to explore that passion. And so I stayed working in restaurants throughout all of high school. I went to college for a year and a half realized that it just was not for me. I was really bored and it just, it didn't excite me. It didn't motivate me. I was also like, not in the best head space for it. So I left college. I left college and I spent, spent a few years working in, in New York at this restaurant. And ultimately everything came to a head one day. It wasn't unlike many other days, but I've been up for, you know, 48 hours.
1 (6m 51s):
And I slept through work. And my boss took me aside and said, Mikey, I love you. You're one of the greatest, you know, bar mins. We have you, you people love you, but I can't, I can't watch you do this to yourself. I just can't. I simply can't watch you kill yourself on my dime. I have to fire you. And at that point in my life, that was really the, my job was everything. I loved my job. I loved it. I loved it so much. I lived in the building. I worked downstairs. It was just everything for me. And I could not let that happen. I could not. I refuse to let him fire me. So he gave me an ultimatum and he said, look, kid, I was 23.
1 (7m 32s):
He said, you, you're going to show up here at eight o'clock in the morning. You're going to clean the restaurant with the porters. You're going to call me as soon as you get here. If you're a minute past eight o'clock you're fired and you got to get sober and that's, it does the only, that's the only way I'll allow you to potentially earn your job back. And that was my path to, to where I am today. That was, that would set me off on the path. And I linked up with a couple of guys who I really looked up to, who I kind of knew were sober, and they took me under their wing and they introduced me to fitness and nutrition. And I turned my life around. In a matter of, of of months, I had this moment of clarity moment of grace where everything changed.
1 (8m 17s):
And I never thought that that was a possibility I did not. I thought I was going to die young. I did not believe that there was a solution for me. And I'm just here to say, I know that this is like, you know, an entrepreneurial podcast, but I just here to say for anybody listening, like if anybody's struggling with addiction, like I am here living, breathing, example of someone who has come through it with never thinking that it was possible. And my life today is absolutely beyond my wildest dreams. That's just the truth. So enough of that, I got sober and I was introduced to fitness and nutrition and mindset. And I started putting my life plan together. And I about a year and a half after I got sober, I enrolled in culinary.
1 (8m 56s):
I went to culinary school, got a degree in culinary arts as a chef, and also got a degree in restaurant management from Cornell. And then I wrote a business plan when I graduated about two and a half years later. And I put that business plan in front of all the regulars that have been coming to the restaurant where I was a bartender at for years, because I stayed at that job throughout all of culinary school. I'd been at that restaurant for almost eight years. And these guys watch me go from a child to a man. And for Tina, the regulars at that restaurant wrote myself and my business partner, Daniel, Holdman a check for our first restaurant and it was called the meatball shop.
1 (9m 36s):
And that's where my business journey began. It was insanely successful. We opened up in February of 2010 out of the pit of a recession and we raised more money and very quickly pay back. Our investors raised more money, opened up five more restaurants in about three years. And then I, you know, founded another restaurant concept called Seymour's. And the whole time, I just want to preface this, you know, the fact that I was sober and the fact that I really made the habits of nutrition, fitness paramount for me, non-negotiable like, that is the cornerstone of my success.
1 (10m 21s):
The, the, the self care that I have been able to habitually make a non-negotiable part of my life on a day-to-day basis is really the cornerstone of my success. I just want to mention that. And so I've, you know, I launched Seymour's in, in June of 2015 was a sustainable seafood restaurant, opened it up, super successful, same story. I raised a bunch of money about nine months after I opened up that restaurant. And I scaled that one to six stores. And I knew that, you know, about two years in that I was going to want to create another brand. So I brought on a partner who ultimately became the CEO of the company. And I started thinking about what my next brand was about three and a half years into Seymour's Moore's and made it very clear to Jay who's, my partner there.
1 (11m 6s):
And now the CEO that, you know, I, I was gonna, I was gonna work with him to build this brand. And then in five years, you know, find, you know, find another company. And so in 2019, I, I decided that creatures of habit was going to be my next thing and creatures of habit as a company that I just launched about three weeks ago, it ultimately was not going to be what it is today was ultimately going to be a restaurant that I was going to use as an incubator community hub and marketing hub for a line of consumer packaged goods, because I love the idea of restaurants, but I didn't, I, I just, through my journey, I learned that I did not love scaling restaurants.
1 (11m 50s):
And so I wanted to create a restaurant that would be my home base, that I can exp you know, make memories for people in and really share experiences with people, but ultimately create this line of consumer packaged goods that I was going to be able to spread throughout the country and touch many, many more people. Habits are everything for me, everything, everything, my life is built around. My habits and most people's lives are built around their habits. What we do is how we feel and how we feel is how we act and how we act is how people portray us. And so I've just learned that, you know, if I can introduce some of the habits that I've done consistently throughout my life, over the last 17 years in sobriety that have made me a better version of myself, if I can introduce those habits to other people, I can make an impact.
1 (12m 41s):
And so I decided I was going to launch creatures of habit with consumer packaged goods only when the pandemic hit. Cause I wasn't going to open up a restaurant and yeah, man, that's where we're at now. I mean, I'm sure we'll dig into creatures of habit a little bit, but I know that that was a long-winded story.
0 (12m 58s):
Well, and that is actually what brought us together was creatures of habit because a mutual friend of ours said, Hey, you going to check this guy out. He's doing a lot of good in this world. You know, he has a great backstory and you know, he's, he's come through a lot and he's coming on the other side of that and now he's doing good. And like, my audience has actually been on the journey with me for the past five years of really transitioning into health, being my primary focus. I mean, years, one through five of my business, the business was a primary focus. And my health suffered as a result the last five years. So years five through 10 have been a complete shift. And now I'm actually sitting here today at 41 years old, literally the healthiest I've been since 17. I say that without a doubt, there's zero doubts in all of everything that has with my weights, with just my overall blood labs and just like everything all around it.
0 (13m 46s):
Like with my lifestyle, my nutrition, my exercise, everything, it's just, it's like period. Like it is the reality. So I was immediately drawn to what you're doing with creatures of habit. And you're right. We are going to get into that in a little bit and so much more Fire Nation. When we get back from thinking our sponsors, there are some things in life that I like to pick up myself. So I know I've got the one that's best for me, like an avocado from the market or my next pair of running shoes. What if you could do the same for hiring choose your ideal candidate before they even apply. Now you can thanks to ZipRecruiter's invite to apply. And right now you can try it for free at ziprecruiter.com/fire. How does invite to apply work? Well when you post jobs on ZipRecruiter, they send you the most qualified people for your job.
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0 (15m 16s):
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0 (16m 2s):
Learn more about how you can customize your CRM platform with hubspot at hubspot.com. That's hubspot.com. So my core back and something that you kind of touch a little bit upon, but I want to dive into deep right now are how you've been able to personally get daily habits to be part of your daily life and really turn into a key for your success. So what I'd like to talk about now is your daily habits, how you strung those together to achieve your dreams. And let's start with your morning routine and how you've made that part of your daily daily habit, and then how that's really increased and progressed into everything that you're doing.
0 (16m 41s):
Now, day-to-day habits.
1 (16m 44s):
I'd like to just kick it off by saying, we get a day to live period. That's what we get. We get a day to live. We don't get to live tomorrow and we certainly don't live in yesterday. It does. It's it's, it's not possible. So we, we get a day to live and my life sort of, you know, I don't want to say mission, but my, my theory is if you can own your habits in the morning, meaning from the moment you open your eyes in the morning, if you can, if you can own your habits in the morning, you can own your day. And if you can own your day, you can absolutely own your life.
1 (17m 25s):
And I don't mean that like in a controlling way, I mean that like you can actually own and hold yourself accountable for the decisions that you make, because life is just a string of decisions that we get to make. Anyway. So my morning habit, I mean, my morning routine is pretty structured, but it's become like brushing my teeth, you know, or, or putting on my shoes before I go outside, because I've been doing it for so long. I wake up at five o'clock in the morning, sometimes 4 45, very rarely, five, 15, most days, 5:00 AM. I don't wake up one of the alarm. I, my body is just in tuned to waking up that early.
1 (18m 5s):
The minute I realized that I'm awake, I slide back my IMS. I look up at the ceiling and I smile from ear to ear. And I mean, like I smile, like full-blown pearly whites shining smile, and I count to 15. And typically I think of my children when I'm smiling, but this habit was something that was given to me from a friend about four years ago. And it is, you know, we all wake up or a lot of us wake up with anxiety in the morning and this smiling technique. First thing, when you open your eyes has been monumental for me because I can G I can literally feel the positivity and the optimism, like, like wash my body over.
1 (18m 54s):
And I'm most mornings like, think it's so ridiculous that I'm smiling. So, so year to year smile that I get a laugh out of myself. And so if I can laugh, first thing in the morning, genuinely laugh. It's wonderful. So I smile from ear to ear and my wife is definitely sleeping at this point. She's never up with me and my kids are typically sleeping. So I quietly get out of the bed and I immediately dropped down on the floor and I say prayers, and I've been praying every morning for years. I'm not a religious guy, but I, I, I asked for help. And it was taught to me early on when I got sober that, you know, we need to be okay with asking for help. And if we can ask for help, first thing in the morning from the universe, the chances of us being able to ask for help in other arenas in our life throughout the day are far greater.
1 (19m 43s):
So I asked for help every morning, first thing. And then I do 50 pushups. Sometimes I'll roll over my back and I'll do 50 sit-ups. And then I make my way into the bathroom. I take a piss. I step on the scale every morning because I'm a competitive bodybuilder. And so I'm always either working on a competition or working on building my muscles. So I need to be on top of where my weight is. And then I brush my teeth, put on my contacts. I splash cold water on my face. I put on some face moisturizer. And then I make my way into the kitchen where I light some candles. And I meditate for somewhere between 10 to 15 minutes, right after I meditate.
1 (20m 27s):
I write in my journal. And then right after I write in my journal, I read for 10 minutes or I, excuse me, I read 10 pages. And then I have an espresso and I make my way over to the gym. And I work out. It's rare that my kids are up before I get to the gym. But if they are, I will hang out for about 30 minutes with them before I walk into the gym. And if they're, if they're not awake, I go right into the gym. And then I come out to say hi to everybody while I'm working out. But I'm typically done with my workout by, by like 7 38. And then as soon as I'm done with my workout, I eat the protagonist, which is the hero product that I launched creatures of habit with.
1 (21m 12s):
I'm done with that. Normally by nine, I take a shower and I'm sitting down at my desk by nine 30.
0 (21m 18s):
So what I really want to get through to you, Fire Nation, hearing how Michael's going through all of this is he has a lot of things that he knows are going to happen. It's not like every morning he's waking up and having to have like an internal battle of themselves. Like, am I going to do this first? Am I going to do this seventh? It's like, this is a non-negotiable. His life is full of non-negotiables my morning routine, by the way, full of non-negotiables. I won't go into the detail like Michael did now, because we're going to focus on other things, but I want you to know that it's now a two and a half hour morning routine, by the way, star small. It used to be 20 minutes and I've just continuously over five years added one thing here, one thing there over time, that's now progressed into the morning routine that I have now.
0 (22m 4s):
I mean, my latest thing, I just got, you probably appreciate this. Michael is a coal plant. So now my last thing that I do every day in my morning routine is a three minute cold plunge. And I'll tell you that is something that's kind of hanging over my head during my whole morning routine of like, I can't wait to get in that coal plants because that signals, the end of this morning routine was just me as I've done so many great things. And now I get to start my, the rest of my day. So love the morning routines. I love how you can string those daily habits together. And you've been able to do all of this Michael to really create the success you've had in the past, which you've mentioned, but now, and, you know, as a early investor, I'm really excited for the future, which is creatures of habit.
0 (22m 48s):
So let's talk about K O H how did you progress to this point? What was the aha moment? Where are you at with creatures of habit? And what's the future?
1 (22m 58s):
First of all, I just want to say, thank you so much for your support and creatures of habit. You know, this business is what I like to call it's, it's sort of my life's work manifested. I said earlier on in the podcast that I have, you know, sobriety is, is, is, was, that was the life-changing moment for me, where everything began to, to, to clear up. And I was able to really feel this, this sense of urgency to change and, and, and really share my, my experience. And when I got sober, these two guys really took me under their wing.
1 (23m 39s):
They saw that I was struggling and they introduced me to not only a group of people that helped me sort of walk through this, this, this time and sobriety or going from an addicted to, to sober, but they really made it very clear to me that it wasn't, it was going to take more than just that it was going to take nutrition and fitness to really keep me grounded because I had a lot of energy to burn and I was feeding my body all the wrong things for so long, and I've wanted to do something in wellness for a really long time, but I was so ingrained in the restaurant business that it was hard for me to step out.
1 (24m 24s):
I wanted to open up with a healthy restaurant before I did see more as, and people thought I was crazy. So when I had the opportunity to create a new brand, I said, this is it. This is my time I have to, I have to do something. That's going to make a bigger impact than people experiencing an awesome restaurant in New York city. And I thought back to the first thing that those guys taught me nutritionally, that I've made a habit in my life for 17 years. And it's really funny to say, but oatmeal has been the first meal that I've put into my body every day, for years and years, that is the most authentic piece of the puzzle for me. And authenticity is not duplicable right.
1 (25m 5s):
Like when you are able to, you know, the business, the business is relationships and storytelling. If you can tell people a story with your business, they are going to want to listen. And not only are they going to want to listen, they're going to be wanting to become a part of it. And every customer that I have have gained over the last three weeks is now a part of the creatures of habit story. So I said to myself, what can I create that I'm going to be able to sell online that will be able to give people an opportunity to sort of either step into the world of wellness for the first time, or add a tool to their wellness kit, to keep them stoked oatmeal.
1 (25m 48s):
I have to figure out a way to make the best possible oatmeal that I can package and sell. And so my oatmeal over the years has evolved. It started with, with just oatmeal and nuts. And then I started adding more things to it over the years. But, you know, before I created the protagonist, which is the product is called the protagonist, this oatmeal product that I created before I did that, I had, you know, like 15 ingredients that I would use to make this oatmeal. It was gluten-free oats, plant-based protein, powder, pink, Himalayan, salt, pumpkin seeds, chia seeds, flax seeds. And then on the side of that, I would have my vitamin D three every day.
1 (26m 31s):
My omega-3 fatty acids, my probiotic, my digestive enzymes, and I use three different digestive enzymes to help me really work on my gut issues. And so I reached out to a lab in California that a friend recommended and I said, Hey guys, I want to make a very clean product with no fillers, no extenders, no gums, none of that. I want it to be made with gluten-free oats. And I don't want the oats to be blitzed into a powder. I want them to be whole oats. So gluten-free oats 30 grams of protein powder. Plant-based per serving vitamin D three, a substantial amount of it so that, you know, people are not just getting a little touch of vitamin D three.
1 (27m 11s):
They're actually getting their daily dose of vitamin D three omega-3 fatty acids. I want pink Himalayan salt in it. I want pumpkin seeds, chia seeds, flax seeds, probiotic digest, digestive enzymes. And they laughed at me as one can assume. I said, I also want it to be plant-based allergen-free soy-free dairy-free gluten-free. And I want it to be able to be made in under three minutes and they laughed even harder. Anyway, they believed in me because I believe in this product more than anything, people eat oatmeal all over the world, and it's a three and a half billion dollar market.
1 (27m 51s):
It is a very familiar item for people. And so that education around introducing a new form of oatmeal, wasn't going to have to be that challenging. I think esoteric ingredients are tough to introduce to the marketplace and esoteric items are tough. They take a long time to catch on. And so I said, with this oatmeal, I can really help people because they're probably already eating oatmeal. And so we'd spent a year working on it and I went through over 60 different iterations, 60 different formulas to get to the right formula. But finally we did it and we got all the ingredients that I wanted in it. We there's no fillers, no extenders, no gums it's made for different ways.
1 (28m 36s):
So you can make it by adding just hot water. You can throw it into a microwave with water. You can make it overnight, which is probably my favorite way to make it. And you can also just throw it into a blender and make a smoothie out of it. And it's unbelievably delicious. This is also a meal. It's not a, it's not a snack. So it's, it's super substantial. And, and, and the other component of the business that I think is really cool is because I'm a storytelling entrepreneurs specifically in the experiential space with restaurants, I wanted to have a component of the business that would give me an opportunity to tell stories and to give people a real, tangible component, to feel like they're part of this community.
1 (29m 17s):
And so I said, I have to create a line of apparel with it. So I also, as I was building the formula for the oats, I simultaneously was custom building a lot of apparel. I didn't just like choose a t-shirt and slap a logo on it. I literally built every single t-shirt from scratch. I built the hoodies, I built the sweat pants. I, the socks, I did choose a sock that I loved and had that made for us. But I did a collaboration with vans. We did two different vans, sneakers. I built a hat. We have the best beanie on the planet. And so I have this awesome line of apparel that we're, we're launching with the brand. And it's an all encompassing wellness brand that is going to give people an opportunity to easily implement habits and live their best fricking lives.
1 (30m 6s):
And I know that the first thing that you put in your body every single day is going to depict what the rest of your day looks like nutritionally. It's just, it just does. If you start your day with a donut and a, you know, an a, an, a frappe full level APPA, Chino chances are, you're going to have, you know, burgers and fries and hotdogs for dinner. And I'm not saying that's a bad thing. You know, every once in a while, but our health is everything. When we can feel well inside, we are going to be well outside. And I know that to be true because I'm a living, breathing example of it. And so this business has given me an opportunity to really say, Hey, let's start taking our health seriously in a non-serious way.
1 (30m 46s):
This brand is an in your face, super duper fun brand that has really revolutionized oatmeal.
0 (30m 53s):
There's a lot that I want you to take away from this number one I loved when you just said, the first thing you put in your body will dictate the rest of your day nutritionally. And it is so true. And Michael said, your health is everything. There's a quote that I love and live by, which is the healthy person wants a million things, but the unhealthy person only wants one thing. Guess what? That is your health. So don't be that unhealthy person only desperately desiring. The one thing which is health know, be that healthy person who can desire a million things because you have your health. So, Michael, what I want to do now is give Fire Nation one key, concise takeaway from everything we talked about here today, that they can really implement into their lives.
0 (31m 38s):
Tell us how we can connect with creatures of habit, with yourself, any call to action you have. And then we'll say, goodbye.
1 (31m 45s):
Health is wealth and creatures of habit. We say, let's get rich. It's, it's it? It is everything. And when you have your health, the sky's the limit. When you're unhealthy, like you just said, John, it is really, really difficult to focus on anything else. And a lot of people wait till they're unhealthy to then start focusing on it. And in some cases, it's too late. So it's your time now to take your health into your own hands. And I've launched a business called creatures of habit. That gives you a really fun way to kick off that journey. You can find creatures of [email protected] and that's creatures with a K. So creatures of habit.com pop onto the website, check us out.
1 (32m 26s):
It's a really, really fun place. We've got a lot of cool content on there, on the website. Also, there's a macro calculator. That'll ask you a few questions and it'll tell you exactly what your caloric intake should be with your macro split based on your goals and where you are currently. There's amazing workout programs there. So you can get your, a full on fitness program. There's meal plans on there. You can get your meal plan. It is a one-stop shop for you to start taking your health into your own hands. You can also follow us on Instagram at creatures of habits. That's again, creatures with a K and that is it, man. I'm so grateful to be here. And for you giving us the time to giving me the time to tell my story, to get creatures of habit out there, and any support from the fans would be fantastic.
1 (33m 16s):
0 (33m 16s):
Yeah. Our nation. You're the average of the five people you spend the most time with. You've been hanging out with MC and JLD today. So keep up the heat, head over to EOFire.com type a Michael into the search bar in the show notes page will pop up with everything that we've been talking about here today. And again, get over to the website, creatures of habit. That's creatures with a K follow them on Instagram, do the thing. They're sharing some great things. If you've been following my stories, you've been seeing some of the great things they've been posting over there at creatures of habits. Let's get health as a guarantee for you Fire Nation. We want you to focus on other things because your health is already locked up in the great ring.
0 (33m 57s):
Michael, thank you for sharing your truth, your knowledge, your value with Fire Nation today, for that, we salute your brother and we'll catch you on the flip side. Hey, Fire Nation today's value on content was brought to you by Michael ans. Do you have an online store idea? Check out the ideato store contests by.store domains. They're giving away cash prizes up to $30,000 for sharing your online store ideas. Learn more at www.ideato.store. That's www.ideato.store. Okay, catch you there, or I'll catch you on the flip side.
0 (34m 40s):
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