Monica McKitterick is a nurse practitioner, founder of Impact Family Wellness, and author of “DPC: Dream Job or Total Disaster,” helping clinicians launch profitable, patient-first DPC practices nationwide.

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Guest Resources

DPC Dream Job or Total Disaster – Grab a copy of Monica’s book on Amazon.

The DPC Formula – Check out Monica’s website for resources.

Impact Family Wellness Instagram – Follow the Impact Family Wellness on Instagram.

Impact Family Wellness Facebook – Follow Impact Family Wellness on Facebook.

Impact Family Wellness – Hassle Free Health Care with Same Day Care that Won’t Break the Bank. Come and visit them in their Texas Office.

Find a DPC near you by searching “Direct Primary Care Mapper” on Google.

3 Value Bombs

1. Success is not a number but it’s about building a life you love, not chasing metrics.

2. Direct Primary Care (DPC) puts patients and providers back in control, focusing on relationships and root causes.

3. Burnout happens when you chase someone else’s definition of success; alignment with your values creates freedom.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Why Monica McKitterick Fired the Healthcare System (and Built Her Own)

[1:52] – Monica shares something she believes about becoming successful that most people disagree with.

Success shouldn’t be tied to numbers like income or clients.
It’s about fulfillment and balance.

[2:39] – Monica talks about the breaking point that made her fire the healthcare system.

Treated like garbage and forced to treat patients like cattle.
Realized she wasn’t practicing why she went to school.
Experienced crippling anxiety; her “enough is enough” moment.

[4:32] – Monica talks about what is Direct Primary Care (DPC).

Relationship-driven, patient-first healthcare.
Membership model, like Netflix for your doctor.
Affordable, transparent, and same-day access.
Focuses on root causes like sleep, stress and nutrition rather than just prescriptions.

[7:42] – Monica shares how she built Impact Family Wellness.

No business background, started with $20k.
Relocated to Texas with no patient base.
Learned through mistakes, marketing, and networking.
Grew to 3 locations, 7 NPs, and 2,200+ patients.
Now runs the practice as CEO, not a provider.

[10:11] – A timeout to thank our sponsors!

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[13:58] – Monica talks about winning The Blox entrepreneurial competition.

Beat 120 business owners, won $10k and “best business owner” title.
Initially drove her to overextend, chasing expansion and burnout.
Realized she was chasing others’ expectations, not her own.
Pivoted to writing a book and creating a course to help others launch DPCs.

[17:11] – Monica talks about the DPC Launch Kit.

An 8-module course that walks providers step-by-step from idea to clinic launch.
Covers everything from LLC setup to marketing and EMRs.
Designed for healthcare providers ready to escape burnout.

[18:28] – Monica redefines success.

Success isn’t a revenue target; it’s living the life you want.
For Monica, its travel, family time, and working with people who matter.
Journaled her way to understanding what truly fulfills her.

[20:11] – Call to action.

DPC Dream Job or Total Disaster – Grab a copy of Monica’s book on Amazon.
The DPC Formula – Check out Monica’s website for resources.
Impact Family Wellness Instagram – Follow the Impact Family Wellness on Instagram.
Impact Family Wellness Facebook – Follow Impact Family Wellness on Facebook.
Impact Family Wellness – Hassle Free Health Care with Same Day Care that Won’t Break the Bank. Come and visit them in their Texas Office.
Find a DPC near you by searching “Direct Primary Care Mapper” on Google.

[22:38] – Thank you to our Sponsors!

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Freedom Circle: A powerful community of entrepreneurs led by JLD! Are you ready to go from idea to income in 90-days? Visit Freedom-Circle.com to learn more.

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!