Peter Roth is a distinguished call center expert recognized for his impactful contributions to several industries including home services (roofing, HVAC, solar, etc), real estate investors, real estate agents and more.

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Guest Resources

Scalify – Check out the website and book a call to learn about how to build, scale, and manage outbound call centers directly with Peter.

3 Value Bombs

1. Cold outreach from a call center can be more scalable and controllable than running ads.

2. Once a call center is properly set up, it can be leveraged across multiple industries for massive growth.

3. To succeed, you must be obsessed. Keep going, keep adjusting, and align your business with your passion.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Print Appointments at Will with the Scalify Playbook

[1:52] – Peter shares something he believes about becoming successful that most people disagree with.

Success requires obsession, but not cold plunges.

[2:30] – Peter talks about why companies should have an outbound call center.

Businesses can own their lead generation in-house.
Cut out the middleman, generate leads wholesale, and scale quickly.

[3:02] – Peter tells why cold outreach from a call center can be better than ads.

Ads are hard to scale, often get shut down, and are unpredictable.
With call centers, scaling is as easy as hiring more agents.

[5:00] – Peter shares a real-life example.

Peter shares a bittersweet roofing client story.
A single-operator roofer hired three agents but lacked enough sales staff to handle appointments.
Lesson: growth requires both leads and a prepared sales team.

[7:26] – Peter talks about industries that benefit most from a call center.

Any industry where cold calls make sense, especially B2C.
Home services, roofing, HVAC, solar, real estate investors and agents thrive with call centers.
Scalify specializes in large-scale outreach (tens of thousands of leads).

[9:42] – A timeout to thank our sponsors!

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[12:14] – Peter talks about the components of a call center if you want to build one.

The four components are agents, software, scripts, and lead lists.
The biggest pitfalls are hiring/training the wrong people, lack of management, and poor lead lists.
Scalify can provide data, scripts, and guidance even for non-clients.

[15:21] – Peter shares what working with Scalify look like in the first 30–60 days.

100% done-for-you service.
Clients only need to pay agents directly.
Scalify builds and manages the entire operation.

[17:41] – Peter talks about his long-term vision.

Scale past $100 million.
Expand from home services into real estate agents.
Partner with private equity groups to grow and flip portfolio companies profitably.

[21:28] – Peter gives his one key takeaway.

Be obsessed. If you’re struggling, you may just need more time and persistence.
Align your business with what you’re passionate about.

[22:56] – Peter’s call to action.

Scalify – Check out the website and book a call to learn about how to build, scale, and manage outbound call centers directly with Peter.

[24:00] – Thank you to our Sponsors!

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Freedom Circle: A powerful community of entrepreneurs led by JLD! Are you ready to go from idea to income in 90-days? Visit Freedom-Circle.com to learn more.

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!