Nathan buys and sells software companies. Has a podcast called The Top Entrepreneurs, and has a book coming out called How to Be a Capitalist Without Any Capital.
How to be a Capitalist Without Any Capital – The four rules you must break to get rich!
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1) You can build your business in two ways: by growing your income, or by decreasing your expenses.
2) Time is money.
3) Give them power or control of what you are doing – that’s the trick.
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Today’s Audio MASTERCLASS: How to Be a Capitalist Without Any Capital with Nathan Latka
[01:06] – Share something interesting about yourself most people don’t know
- Nathan has eaten the same four meals for the past three years.
[03:14] – How did you acquire a company without spending money?
- Nathan went to the Chrome web store.
- He looked for an extension that had a hundred thousand users.
- He looked at the bottom where it tells you the last time it was updated.
- If the updated extension date is More than 2 – 3 months, then they are not that interested.
[04:49] – What do you want make sure that people get right before they follow this process?
- They have to get the script right.
[06:58] – How do you use your Instagram following to get free hotel stays?
- Nathan believes you can build your business in two ways: by growing your income, or by decreasing your expenses.
- He sent some cold emails to some hotels he wanted to stay at, and that was that!
[09:11] – What else can people do if they don’t have massive followings?
- Instead of Instagram he added Snapchat and Trip Adviser – adding those two things in can give you extra leverage.
- When you book a hotel you can ask for a media rate.
- Media rate is one third the cost of retail.
- They basically reserve media rate for CAA, UTA booking agents.
[12:21] – What’s the script you use to get bloggers to replace your competitors back link with yours?
- He saw that one of the #1 traffic drivers to Short Stack is a place called Guava Box. Tune in to hear what he did next…
[14:42] – What’s something I could do to bring in multiple new clients per week?
- Time is money, and once you get a backlink in there it stays there for sometimes a year – it works while you are doing nothing.
- Just spend a week and get five to ten of them, and the money will grow for you.
15:15 – A timeout to thank our sponsor, ZipRecruiter!
[15:36] – What steps can someone take to launch a $5k side project?
- Nathan’s new book is called How to be Capitalist Without any Capital.
- This side project is built off his podcast.
- He was interviewing software CEOs every single day for fifteen minutes.
- He gets them to share revenue numbers, equity evaluations.
[18:26] – Where are places entrepreneurs can go to find cheap help so we can stop doing tasks that are wasting our time and money?
- Nathan talks about how he found his audio editor on FIVERR.
- There are other sites he uses, too, like TopTal for developers and Upwork
[21:02] – Breakdown those copy writing tricks to get 1.2M to watch your Facebook Live videos :)
- He lets his audience control him physically.
- Those kind of psychological things – you letting your audience feel your vulnerability – you give them power or control of what you’re doing.
[27:18] – Why should Fire Nation read your book, and where can we get it?
- In the book Nathan shares a ton of screenshots of things that have helped him make money or that have gotten him leverage over the past two years.
- The breakdown of the book is there are four rules that you have to break if you want to build wealth.
- He shares 36 stories of how he has done this over the past 2 years.
- The first person that buys the book essentially has the most leverage.
[28:28] – Parting piece of guidance
- How to be a Capitalist Without Any Capital: Check out Nathan’s new book and snag your own copy today!
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