Nathan Latka buys and sells software companies. Has a podcast called The Top Entrepreneurs, and has a book coming out called How to Be a Capitalist Without Any Capital.

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How to be a Capitalist Without Any Capital – The four rules you must break to get rich!

FIVERR – Find The Perfect Freelance Services For Your Business

TopTal – Hire the Top 3% of Freelance Talent

UpWork -Hire freelancers. Make things happen.

Value Bombs

1) You can build your business in two ways: by growing your income, or by decreasing your expenses.

2) Time is money.

3) Give them power or control of what you are doing – that’s the trick.

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Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Be a Capitalist Without Any Capital with Nathan Latka

[01:06] – Share something interesting about yourself most people don’t know

• Nathan has eaten the same four meals for the past three years.

[03:14] – How did you acquire a company without spending money?

• Nathan went to the Chrome web store.
• He looked for an extension that had a hundred thousand users.
• He looked at the bottom where it tells you the last time it was updated.
• If the updated extension date is More than 2 – 3 months, then they are not that interested.

[04:49] – What do you want make sure that people get right before they follow this process?

• They have to get the script right.

[06:58] – How do you use your Instagram following to get free hotel stays?

• Nathan believes you can build your business in two ways: by growing your income, or by decreasing your expenses.
• He sent some cold emails to some hotels he wanted to stay at, and that was that!

[09:11] – What else can people do if they don’t have massive followings?

• Instead of Instagram he added Snapchat and Trip Adviser – adding those two things in can give you extra leverage.
• When you book a hotel you can ask for a media rate.
• Media rate is one third the cost of retail.
• They basically reserve media rate for CAA, UTA booking agents.

[12:21] – What’s the script you use to get bloggers to replace your competitors back link with yours?

• He saw that one of the #1 traffic drivers to Short Stack is a place called Guava Box. Tune in to hear what he did next…

[14:42] – What’s something I could do to bring in multiple new clients per week?

• Time is money, and once you get a backlink in there it stays there for sometimes a year – it works while you are doing nothing.
• Just spend a week and get five to ten of them, and the money will grow for you.

[15:15] – A timeout to thank our sponsor, ZipRecruiter!

[15:36] – What steps can someone take to launch a $5k side project?

• Nathan’s new book is called How to be Capitalist Without any Capital.
• This side project is built off his podcast.
• He was interviewing software CEOs every single day for fifteen minutes.
• He gets them to share revenue numbers, equity evaluations.

[18:26] – Where are places entrepreneurs can go to find cheap help so we can stop doing tasks that are wasting our time and money?

• Nathan talks about how he found his audio editor on FIVERR.
• There are other sites he uses, too, like TopTal for developers and Upwork

[21:02] – Breakdown those copy writing tricks to get 1.2M to watch your Facebook Live videos :)

• He lets his audience control him physically.
• Those kind of psychological things – you letting your audience feel your vulnerability – you give them power or control of what you’re doing.

[27:18] – Why should Fire Nation read your book, and where can we get it?

• In the book Nathan shares a ton of screenshots of things that have helped him make money or that have gotten him leverage over the past two years.
• The breakdown of the book is there are four rules that you have to break if you want to build wealth.
• He shares 36 stories of how he has done this over the past 2 years.
• The first person that buys the book essentially has the most leverage.

[28:28] – Parting piece of guidance

• How to be a Capitalist Without Any Capital: Check out Nathan’s new book and snag your own copy today!

Killer Resources!

1) Free Podcast Course: Learn from JLD how to create and launch your podcast!

2) Your Big Idea: Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!

3) Funnel On Fire: Learn how to create a funnel that converts!

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