From the archive: This episode was originally recorded and published in 2019. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.
Neil Patel is a New York Times bestselling author and co-founder of Neil Patel Digital.
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3 Value Bombs
1) When you enter a market, if you don’t have physical presence in it, then you should first build up traffic.
2) When it comes to market competition, America is 2-4 times more competitive than countries with high GDP like Germany, France, or Japan.
3) What worked in the United States 2 or 3 years ago, will work in almost all other countries today.
Work Check: A podcast that takes your most pressing questions about the ways we work together and hashes out the best arguments on either side! Listen to Work Check on Apple Podcasts or anywhere you listen to podcasts!
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: The Importance of Growing a Global Brand with Neil Patel
[00:51] – Neil shares something interesting about himself that most people don’t know.
- He has Obsessive-Compulsive Disorder
[01:52] – How do you know what markets to enter and start in as an entrepreneur?
- Look at your revenues and what places are you generating revenues outside of your main market.
- You can also look at your Google Analytics and see where you’re getting traffic from outside of the United States.
[03:04] – How do you enter a market if you don’t have a physical presence in it?
- You should first build up the traffic. Look for countries with high GDP, high population, and where you already have traffic from.
- Avoid countries with high GDP per capita.
[06:06] – Neil shares an example…
- The first one he tried was in Brazil. It was their #2 traffic source next to America.
- When it comes to market competition, America is 2-4 times more competitive than countries with high GDP like Germany, France, or Japan.
[08:26] – What are the steps that need to be taken when you want to enter a market in a different country?
- Pick a region, throw up some Facebook ads, and see how much revenue you can generate.
- Once you start seeing income and you know that it works, then go out there and start translating your content and transcribe it as well, and just go all in.
[11:37] – What is recommended for somebody who has a blank slate right now and they don’t have a focused product yet?
- Do the same process. Start in Upwork. Don’t build up your brand in the United States. Just pick another region and go after it because it’s 10x easier.
- If you have limited funds and you just have your knowledge right now, it is advisable to launch ebooks or online courses to Brazil. The reason being is they lack proper education.
[14:24] – What’s trending in different countries that Neil gets excited about – content, courses, or e-books?
- What worked in the United States 2 or 3 years ago, will work in almost all other countries today.
[15:15] – A timeout to thank our sponsors!
- Work Check: A podcast that takes your most pressing questions about the ways we work together and hashes out the best arguments on either side! Listen to Work Check on Apple Podcasts or anywhere you listen to podcasts!
- HubSpot: Customer expectations are at an all-time high, and making things easy is how you’ll win. Learn more about how HubSpot can help your business grow better at HubSpot.com.
[16:37] – What if we’ve already created content? Do we have to translate what we have now, or should we create brand new content altogether?
- Consider translating and transcribing what already exists. It is easier and cheaper than having local people write from scratch.
- SEO is identical in different countries, it’s just easier to get rankings from other regions than in the United States.
- Whatever you’re doing that’s working in the U.S., you’ll have more success in other regions just because there’s less competition.
[17:49] – Does Neil do PR in these new markets?
- He’s getting into magazines, articles, and interviews. He employs a PR firm in each region once they’ve started making money in it.
- Just because someone works hard and puts in the time, doesn’t guarantee that it’s going to give you results.
[20:41] – Neil talks about the reception he’s gotten from locals in these new markets.
- Locals are so happy that people from the United States who are coming and employing more people within their region.
[21:45] – Neil talks about having fun in growing your business and podcasting.
- This is the time that if you’re not doing a Podcast, you’re doing something wrong.
- Fire Nation, check out the #1 online podcasting community in the world, Podcasters’ Paradise :)
[24:31] – What’s something that has Neil fired up right now?
- Software is expensive. Marketing, too, is getting expensive. That’s why he decided to release an SEO software, Ubersuggest, and make it 100% brief, and free!
- It has made doing ads cheaper and also made his ROI much higher.
[28:37] – Neil’s parting piece of guidance
- Go and get John’s Free Podcast Course, and when you’re ready for the paid version, check out Podcasters’ Paradise! It will change your life. It will take some time. Be patient.
[33:12] – Thank you to our sponsors!
- Work Check: A podcast that takes your most pressing questions about the ways we work together and hashes out the best arguments on either side! Listen to Work Check on Apple Podcasts or anywhere you listen to podcasts!
- HubSpot: Customer expectations are at an all-time high, and making things easy is how you’ll win. Learn more about how HubSpot can help your business grow better at HubSpot.com.
Light that spark Fire Nation. JLD here and welcome to Entrepreneurs On Fire brought to you by the HubSpot Podcast Network with great shows like Salesmen. Today, we're pulling a timeless EOFire classic episode from the archives, and we'll be breaking down the importance of growing a global brand to drop these value bombs. I brought Neil Patel into the EOFire studios. Neil is a New York Times bestselling author and co-founder of Neil Patel Digital. And today Fire Nation, we'll talk about when you enter a market, if you don't have a physical presence, you should build up traffic and how to do just that. And we'll also talk about how, what worked in the us two or three years ago will work in almost all other countries today.
So if you look for those opportunities and Neil will talk to you about how to do that and so much more. When we get back from thanking our sponsors, looking for another great podcast to add to your up next list, I'm excited to tell you about work check and original podcast from Atlassian. Listen to work, check on apple podcast or anywhere you listen to podcasts. Business made simple hosted by Donald Miller, takes the mystery out of growing your business. Recent episodes, like how to attract and retain top talent and how to make more money with your current products are straight fire. Listen to business made simple wherever you get your podcasts. Neil say what's up to Fire Nation and share something interesting about yourself that most people don't know,
1 (1m 29s):
Hey everyone at Fire Nation, I'm excited to be here. I'm actually lucky and privileged to be here and talking to you guys. And something unique about me is I'm very OCD. Like, you know, when people go through the airport and they make you take off your shoes and you just walked through with your socks, I have booties to go over my socks. So that way my socks don't get there today,
0 (1m 52s):
Brother, you seem to get TSA pre-check they don't make us take our shoes off anymore.
1 (1m 56s):
I have TSA pre-check but it doesn't work internationally.
0 (1m 59s):
Ah, okay. Well, I definitely did not know that about you, but I can see that. Cause I don't like doing that at all. Either. I haven't taken it that far, but I can see myself wanting to do that at some point and Fire Nation. As I mentioned in the intro, we're going to be talking today about the importance of growing a global brand. And Neil has some killer value bombs. He's going to be dropping on us and let's just kick it off Neil. I mean, how the heck would we even start as entrepreneurs? How do we know what markets to enter?
1 (2m 31s):
The easiest thing to do is look at your revenue. What places are you generating revenue from outside of your main market? So let's say your main core market is the United States. Cause I'm assuming a lot of your listeners are US-based. Yeah. Then you would look at your sales, whether it's services or e-commerce would be like, what other regions are they coming from outside of the United States? And which ones are the strongest. You can also look at your Google analytics and see where you're getting traffic from outside of the United States. Cause they'll show you all the other geographies and then you can look them up based on their population, count based on GDP and figure out which countries have a high GDP, have a high population count and we're already making somewhat money there.
1 (3m 15s):
That's typically where you want to go first for expansion,
0 (3m 18s):
Fire Nation, high GDP, high population count. These are key areas. These are critical locations and actually things that focus on before you go into any of these markets. But Neil, I love getting specific. I love going down to that granular level. So how do we actually enter a market if we don't have a physical presence in it? So we've kind of identified that market to enter, but now how do we do it?
1 (3m 43s):
Expanding internationally. Most people look at it as like, oh, global expansion. This is so expensive. If you do it the way that the Microsofts of the role of the Samsungs do it. Yes, it definitely is expensive. So I would recommend for Fire Nation is you should first build up the traffic. See you're looking for high GDP. You're looking for high population and you're already looking for the countries where you already have traffic from when they meet those three criteria is you can consider going after the big mistake people make is they look at high GDP per capita. You know, Qatar has a great GDP per capita, but the population is too small. Avoid the high GDP per capita. Look for the other three metrics.
1 (4m 23s):
Once you've identified those places, the simplest thing you can do is take your most popular pages on your site and translate them. So you can go to Upwork. You can find people who know that language who can translate and transcribe your content. You don't want to just translate. You also want them to transcribe the differences. They had to adapt it to that local region. Once they have that, you can upload the content to your site. And I know many of you guys were worried about like, oh, Google, duplicate content, social media, none of these players penalized for duplicate content. There's something you put in your meta-tags called H ref Lang that's H R E F L a N G Google.
1 (5m 6s):
It there'll be sites that give you a tool that you just pick what your URL is. What, when you translated what country you're going after, and it'll give you this code that you put in your code, and then what ends up or technique. It gives you this code that you put in your HTML. And then what ends up happening is Google and other sources and platforms now know, Hey, these are your pages for English. These is your, these are your pages for France, right? Or whatever region that you're picking. And then you'll notice that all those other regions, not only will they start getting traffic, but it happens quite quickly because even if they have a good GDP and a high population, and they're a first world country, it's typically not as competitive as let's say the U S market
0 (5m 48s):
First build up the traffic Fire Nation. And then I love how you said, go to Upwork and translate and transcribe because think about a Fire Nation straight. They don't work because people have slang. They have a certain way. They say things. And if you just translate straight English to straight, you know, say whatever language it might be French, et cetera. It's not going to come across as authentic. And people don't want to read in authentic ungenuine stuff. Just like we don't like watching movies that are dubbed voices. We like reading stuff. That's just been dubbed. We want the actual transcribing to be happening. So definitely love that. And that tool that Neil mentioned again, that's H R E F Lang L a N G.
0 (6m 29s):
So just Google it. And then you're going to get a code, put it in the HTML. And so Google knows the pages for the different languages that you have going on in Neal. I love how you don't just talk the talk. You actually walked the walk. So you've done this brother. Give us an example of a time and a place and a location in a language in a country that you've done. Something like this.
1 (6m 49s):
Yeah. So we're international quite a bit. We've done it for more than one language and country, but a good example. The first one we ever did was Brazil. So we have an office in Belo, Horizonte, tau. I don't even know how to say it, right, But Brazil is our number two traffic source, United States, Brazil, then India. And then there's a few other regions. We have office there. We have a team there, but what we first did is built up the traffic, use the process that John and I just talked about. And then from there, once the traffic came in, we started collecting leads. We hired one or two people to close business for us. And then we slowly expanded.
1 (7m 30s):
And then we even got office. We didn't get the office from day one or spend all this money. We're like, Hey, let's just get some traffic and lead in. And let's see if people will pay us. And then if they will, we've proved this out. Now let's expand faster and just go all in.
0 (7m 44s):
So how do you understand the markets in the competition in that market before you actually enter it? So like for your example in Brazil, I mean, how did you actually understand what that market was and what the competition was before you entered it? What steps did you take?
1 (8m 0s):
Well, most markets that you go into, there'll be very little competition. Even if you go into the Germany's of the world, the Frances, the Japan, you know, countries with amazing GDP.
0 (8m 11s):
I mean, is America really the only high competition country? Or are there some others?
1 (8m 16s):
No, there's a ton you can consider Germany and France and all those competitive. But what I mean, they're not that competitive. I'm like the us is 2, 3, 4 times harder. In most cases.
0 (8m 28s):
Is there any country that even comes close?
1 (8m 31s):
No, I would say number two would be the UK. Typically it's double as easy to get results in the UK as it is to get results in the us.
0 (8m 41s):
Well, and they have one 10th of the population to which hurts.
1 (8m 45s):
Yeah. And then Germany was roughly five X easier than it was to get results in the U S Brazil for us was around maybe 15, 20 times easier than the U S.
0 (8m 56s):
So give an example of an entrepreneur that might be listening right now. And by example, I mean, somebody listening, they're doing something like, kind of like describe this avatar, this person that might want to do this, that we've been talking about that might want to enter a market in a different country. What steps would that individual take and why would they want to do it
1 (9m 18s):
For Fire Nation? I'm assuming a lot of people listen to finer nation may have a bootstrap business. They could be selling courses, eBooks subscriptions, maybe have ads on their website. Is that correct? Demographics?
0 (9m 32s):
1 (9m 33s):
Okay. So what I would actually do is I would pick a region right? Based on the criteria that we already gave earlier and throw up some Facebook ads and see if you can just pay someone really quickly to translate and transcribe your stuff and see how much revenue you can end up generating. And then once you start seeing the income get in and you know, it works, then just go out there and start translating your content and transcribing it as well. And then just go all in. But a quick test is to just go and run some Facebook ads for a few pages of your product and just see how many sales that you can generate. We also tried this out in Brazil and we found out that it's less competitive.
1 (10m 15s):
The ad costs are a lot lower to give you an idea. We spent around $4,000 and I'm converting it. So we spent $4,000 not raised that's our currency, but we spent $4,000 on ads and we generated a bit more than $60,000 in ebook sales to give you idea of how competitive is and check this out. It was a Neil Patel product, which I'm a personal brand. I don't speak Portuguese. Some guys from Brazil that I know did the webinar. They pitched the product, their internet sucked. They were down for the first five, seven minutes of the webinar still generated 60,000 plus dollars.
1 (10m 59s):
That's after refunds, that's after a merchant fees and everything.
0 (11m 4s):
I mean, Fire Nation. These are the kind of areas you need to be thinking about if your business is stagnating right now. I mean, I can remember. So clearly back in 2013, 2014, 2015, I would just like mention, like to Kate that we should have a webinar and like I'd have 200 people sign up for it. And then 150 people show up alive from that. I mean, it was just like the subscription rate, the show up, rate the conversions on those. I mean, our absolute were absolutely astronomical. I mean, we would do consistently 20, 30, 40 K on a webinar running almost no to very little ads now. I mean, it is unbelievable how hard it is to get people on a live webinar.
0 (11m 48s):
The conversions are way down. It's just a lot busier. It's a lot crazier, so much more competitive now in the United States markets. And now you can go out to places like Brazil, like Neil's talking about, and you can be going back to like the 20 13, 14, 15 timeframe would that the us had now in 20, 19, 20, 20 and beyond. So Neil little off topic here. But if Fire Nation is just like, you know what, I don't actually really have something right now that I'm focused on. I'm kind of a blank slate. What would you recommend to somebody who is a blank slate right now? And they haven't necessarily started becoming an influencer owner authority figure. They don't necessarily have a focus product yet.
0 (12m 27s):
What would you do if you were really just starting off today with nothing, with no experience, with no experience, no influence with no followers to really get moving in a foreign country.
1 (12m 39s):
I would go do the same process. Start without work. I wouldn't even build up my brand in the United States. I would pick another region and just go after it because it's 10 times easier to give you idea. One of my buddies in Brazil, he's married and his wife has a site called, I suppose, as online. Like it talks about running a good household, decorations, betting, all that kind of stuff. She built no links. She wrote, you know, less than 30 pieces of content. And she just gets a hundred Thousand plus unique visitors a month. Wow. It has very little social presence wasn't ever known. And she's not this rare person where everyone's like, oh my God, we all want to strive her.
1 (13m 20s):
This is what's considered the common example. When most people started sites and some of these regions now you don't make as much per visitor, but that's okay. These regions are growing really fast. Each visitor's becoming worth more and more overtime really quickly. So you just have to be patient.
0 (13m 36s):
What's an example of like a product or a service that you would launch knowing what you know, in Brazil, if you had limited funds, you just have your knowledge right now, but not a ton of extra cash.
1 (13m 49s):
Oh, do eBooks and courses. The reason being is Brazil lacks a proper education. Yeah. They have schools and they have colleges, but they're not as great as people or the people who live there want for that reason, they're much more heavy into buying online courses and training and education. They continually do that.
0 (14m 11s):
So obviously you said India is like the third for you, but what are some other regions that really excites you outside of what we've mentioned already, as far as countries that you think really are up and coming,
1 (14m 22s):
And we've been doing really well in Japan, Germany, UK, of course, Fred's has been growing really fast Italy as well. Another lens has been doing really well for us.
0 (14m 34s):
Have you ever tried Chile?
1 (14m 36s):
We are. We're actually in all of Latin America, so Chile, Argentina, but out of all the Spanish countries, Spain and Mexico are working extremely well. Argentina and Chile, they're decent, but Mexico and Spain are producing much better results, not just for me, but for most people that I know that are entering this management market.
0 (14m 55s):
And what do you kind of seeing as far as trends right now, like what's trending in these different countries that really kind of, has you excited about content or courses or eBooks or just something completely different?
1 (15m 7s):
I worked in the U two, three years ago. That'll work in almost all of these countries today.
0 (15m 12s):
I mean, that's the thing, Fire Nation. You're seeing the future. If you have had your finger on the pulse in the U S 5, 6, 4, 3 years ago, again, webinars live webinars, crushing it back in 2014, you couldn't do a live webinar and not, you know, do pretty decent. If you had a decent webinar, decent pitch, a decent product. And now it is really, really difficult, but different countries, different results. And if you think Neil's done drop in value bombs, you're mistaken. We're going to have some more. We get back from thanking our sponsor. I've found out about some of my favorite podcasts from advertisements on other podcasts. And that's why I'm excited to tell you about work check and original podcast from Atlassian.
0 (15m 57s):
Our workplaces today are changing fast, but what changes are actually going to serve us best or check takes your most pressing questions about the ways we work together and hashes out the best arguments on either side. Kate and I just listened to the episode on whether you should connect with your teammates on social media while we were driving through the mountains of Yosemite. Now those views are some steep competition, but we loved hearing the arguments from both sides and also had a fun sharing our own 2 cents. A couple of episodes I'm excited to tune into next are could the four day workweek be a game changer for your team. And should you only give your coworker feedback to their face? Listen, to work, check on apple podcast or anywhere you listen to podcasts.
0 (16m 40s):
We'll also include a link in the shownotes, shout out to work, check for their support. This year feels like the official return of conferences and in-person events. And I'm very excited to be speaking live onstage at this year's Inbound 2022 events in Boston. Inbound 2022 is happening in person and online September 6th through the 9th. And Kate and I would love to see you there this year. The in-person experience will include festival style stages, including the podcast age what's next stage. In the main stage, aside from hosting a live interview on the podcast age for Entrepreneurs On Fire. I am fired up about the connections and inspiration. That'll be all around us at this year's event.
0 (17m 21s):
If you can't join us in Boston this year, there are several other pass options available like the startup pass, which is your free ticket to the spotlight. Talents, prices are increasing, and there are only a limited number of VIP tickets available. So be sure to check out Inbound 2022 today. Inbound 2022 was built by you powered by HubSpot. Learn more or get your tickets now at Inbound.com. So Neil we're back. And I mean, what if have already created all this amazing content? Do we have to translate what already exists or should we just create brand new content altogether?
1 (17m 57s):
You should consider translating sash transcribing what already exists. It's going to be easier. And in most cases it's going to be cheaper than having local people write from scratch because the tone, the quality of the work, the tone and the messaging that you're going to want to get across may not be there. Now, granted, you don't speak the language. You don't know if the transcription or the translation is going to be amazing either, but if you're hiring people with good ratings from places like Upwork, you shouldn't have an issue.
0 (18m 26s):
Now is SEO the same across the board. I mean, as yes, you have the identical in Brazil and Argentina and Spain as it is in the US or is it different?
1 (18m 35s):
It's identical. It's just literally night and day difference when it comes to how easy it is to get ranking.
0 (18m 41s):
So it's exactly the same, like whatever you're doing, that's working in the us. You're just going to do that. And you're just going to have more success just because there's just so much less competition. Like, is that the only reason is less competition or are there other reasons why it's easier?
1 (18m 57s):
There's less competition. That's the main reason.
0 (19m 0s):
What about PR? Like, are you doing any kind of public relations in these new markets?
1 (19m 5s):
No, none at all. We started to cause the businesses are growing. They're making good money. So, you know, might as well start doing PR and put more fuel to the fire. But in general, we started off. We did very little of that.
0 (19m 18s):
So what is this PR you're doing
1 (19m 20s):
Now? We'll get into like magazines and articles and we'll do interviews and all those kinds of funny enough, they'll try to interview me, but I don't speak the local language. So someone on my team will do the interview on my behalf.
0 (19m 31s):
Now, are you actually employing like a PR firm down there? Are you just kind of doing a grassroots?
1 (19m 35s):
We typically employ a PR firm in each region. Once we start making money on it's going well for us
0 (19m 41s):
Now recently on your podcast and marketing school podcast, you didn't really have a lot of great things to say about PR companies. And is that kind of base in the U S or is that just because you have no foothold and you have to rely on them outside of the U S if you want some kind of PR
1 (19m 58s):
In the U S I haven't had good experience. There's a few people like Chris from PR serve. Who's good. There's another guy named Chris Winfield who has like a PR group. And he's really connected with reporters. He's good. But in general, I haven't had good luck and overseas. What we found is if you're from America, it's like 50 times easier to create press than if you're a local. Like, they love it. Even though you can't speak the local language. And if you hire a local PR for it's like fishing with dynamite, and even if they're mediocre, they should be able to get your results.
0 (20m 33s):
No, I think you mentioned the reasons why you aren't that impressed. A lot of PR firms in the states is because they're not result-based but like PR serve is results-based. Can you kind of talk about the differences there?
1 (20m 44s):
I met again in Chris Barrett from PR served years and years ago at a conference. And he had this philosophy cause he was in the PR industry for years. And he's like, yeah, he's like, it's so skewed. All these people charge five, $10,000 a month retainers and they barely get you anything. So his model was, if I get you, press like I get you on TV or I get you a magazine cover. I get you featured on tech crunch, pay me money. If I don't don't pay me anything. Now he does charge a premium whenever he does get you featured. But at least you're paying for results versus paying for someone's time. Because just because someone works hard and puts in the time, it doesn't guarantee that they're going to give you results.
0 (21m 22s):
Fire Nation. It's all about results. I mean, it's worth it paying to get featured on X, Y, and Z. But if you just going to go on a retainer with some PR company, you're just going to sit there paying five K a month being like what's happening. Well, they're probably off trying to get more clients, not trying to get you results because they're getting paid either way. And if they are getting your results, by the way, they're probably doing just the bare minimum to keep you happy to keep you paying that retainer so they can go on and get even more and more clients piled on to that retainer process. The most PR companies years, let's talk about the reception that you've gotten from locals in these new markets. Good, bad, ugly, somewhere in the middle.
1 (21m 59s):
All good. They love it. They're still happy to have people from the United States come in and employing more people within their region, teach them these things. It's they love it.
0 (22m 11s):
Now, if you were to get out of a car in Brazil, would people recognize your face?
1 (22m 18s):
Most people know by no means if I go to a tech conference in Brazil. Yeah. But other than that, you know, very few people, I think in Brazil, we get 360 370,000 unique visitors a month. That's a decent amount of traffic.
0 (22m 32s):
I mean, is that a goal of yours to get to a place where you can actually step out of your Lamborghini in Brazil and people like, oh my God, there's Neil Patel.
1 (22m 41s):
I don't want to drive, but it could be, get out of an Uber. Yeah, no, for me I'm pretty private personally. So I don't care for like fame and glory or any of that. I just want to grow my business and have fun doing it.
0 (22m 56s):
So let's talk about having fun and growing your business. Let's kind of shift to you talking about where you want to talk about for the next couple of minutes. Like, what do you want Fire Nation to hear from your voice? I mean, you have a daily podcast and marketing school podcast, which by the way, Fire Nation, you got to check it out. If you're into marketing at all, because Neil and Eric, they just rap about all topics about marketing. I'm not going to lie. It is number two on my playlist for my Alexa flash briefings that I do on a daily basis. So right after my little Gary B Gary V spurt of energy, it goes into Eric and Neil talking about their marketing tip of the day, short as sweet as powerful.
0 (23m 36s):
What are your thoughts, Neil, about podcasting in general? Like what have you seen from doing this daily podcast that you now have over a million listens per you're throwing an event for your podcast listeners? What's the deal.
1 (23m 49s):
Podcasting is amazing. And here's the crazy part about it. You got it. You started podcasting early on. I don't know how many years you've been doing A long time podcasting. In my opinion, all the data shows it still hasn't blown up in the United States. It's growing faster, but you give it another four or five years and it's going to be huge. This is the time like if you don't have a podcast, you're doing something wrong now. Sure. If you're a big corporation, yeah. You may not need one, but if you're a solo entrepreneur, it's a great place to start. And you could say, I don't have the time. Well, you could just do five minute episodes like Eric and I do.
1 (24m 30s):
Or you could do what John does. And he's really smart with it. If I'm not mistaken, your process for podcast recording is you'll do like a group of them, right? You'll do
0 (24m 39s):
You are my seventh of nine interviews today.
1 (24m 43s):
Exactly. Right. So grouping is a great way and you can get more done. And the quality on John's end is amazing with the sound quality, but like, look can't afford any of that. Who cares? Bust out your laptop, bust out your phone, start talking into it. Something's better than nothing. You'll still get results. And they say something like the average medium income from like a podcast listener is like 70 something Thousand. I know it's a pretty high number. I don't know what the exact number is, but it's pretty high
0 (25m 13s):
Fire Nation is for all those reasons. I just can't stop podcasting. I mean, I've done over 2100 episodes now, but I just love it. I get to talk to people like Neil for 25, 35 minutes, we get to share with you Fire Nation. And I just get to keep getting better at what I do at my craft learning. I mean, I'm being educated by Neil on all the things that we've been talking about here today and so on and so forth. Just like you're learning Fire Nation. I'm learning as well. There's so much power in that. So moving away from podcasting for a second now, like what's exciting you right now. I mean, beyond what we've already talked about, which I know is exciting. You, what is something that is really firing you up?
1 (25m 53s):
I've been riding this whole new wave that I don't think has caught on yet, but I think it's going to be a huge part of the future in which software right now is expensive. And there's a ton of players, but it doesn't cost that much money to build these software solutions. But yet a lot of tools out there costs 50 bucks, a hundred bucks a month and marketing is getting more expensive, paid ads, keep going costs. I started experiment over a year ago and it was with a tool called Uber suggest. I decided to release a SEO software stuff that everyone pays for and just make it a hundred percent free. Now I burn roughly 200,000.
1 (26m 34s):
It's a bit under 200,000 a month on the tool, but I found that I generate more visitors from doing that and overall in the long run, although it seems crazy. It's cheaper to do that than it is to pay for ads. And my ROI is much higher.
0 (26m 49s):
That's interesting. And I know that a sauna has had that model for a while. Are you familiar with the saunas model at all?
1 (26m 55s):
It is, but Sama has freemium. I'm just doing a hundred percent free. I'm like there is no pay plan. I just give away everything for free.
0 (27m 2s):
So what is your long-term plan like with Uber suggests, you know, first off kind of break down what, what Uber suggest is. So Fire Nation, you should be definitely using this if, and when it makes sense for your business, which is like right now today. So break down what it is and kind of what your long-term vision is for this going forward.
1 (27m 19s):
Uber suggests is an SEO tool and you can do a few things you can put in a keyword. It'll tell you all the other related keywords, how much traffic they get, how competitive is to rank. So then that way you have more keyword ideas that you can put in your blog posts to rank higher and even helps you up with like content ideas and topic ideas. The other thing it does is you put in a URL for any one of your competitors. It shows you their traffic, the keywords they rank for and their top pages. And when you go to the top pages section, you can see all every single page that's driving them. The majority of the traffic, the keywords, each of those pages ranks for on Google, the number of social shares they have, and who's linking to each and every single one of those top pages.
1 (28m 4s):
And now you have a game plan of, Hey, these are all the pages. My competitors get traffic for. Let me create better versions of them. You know, cause I already know they get social shares. So people like top firms like Facebook, love it, already know the keywords are going for. So I can just put in those keywords into my article and RD and all the people who linked to their articles. So I can just email them saying, Hey, I really something similar. Mine's better because of X, Y, and Z. If you like it and feel free to link to it
0 (28m 30s):
In Fire Nation, I know that you are looking to build this kind of stuff, better, SEO, more traffic, more lead gen, et cetera, et cetera in Neil. I know that you're actually a big fan as well of the founder of Backlinko. He talks a lot about that skyscraper effect where, Hey, you see where, where some major sources linking to an article. Why don't you go and write an article that's 10 times better than that article that they're linking to then go to that major source and say, by the way, here's an article 10 times better than the article you're linking to. Will you update your link because you are obligated to create, create the best experience for things that you're linking to for your readers or for your viewers, wherever it might be.
0 (29m 13s):
This is it, make it happen. And of course, you know where to in a politically correct way, but that's how you can start using the skyscraper effects. When you are creating 10 X better articles, it'll just make it a little bit better because it won't be worth their time. You got to make an eight ton crap ton better. So Uber suggests what's your long-term vision. Now
1 (29m 33s):
My long-term vision is just giveaway more and more stuff for free and make my money from the large corporation.
0 (29m 38s):
The large corporations love that. So let's kind of end with a being Neal. I'm going to figure Tivoli pass you the microphone right now. Talk about what you want to talk about. Give a call to action for Fire Nation. And then we'll say goodbye.
1 (29m 54s):
The last thing we'll talk about. This is a podcast. A lot of you guys here on Fire Nation are doing podcasting, but a lot of you are not right. And I know that your audience, what portion of them are doing podcasts or have podcasts
0 (30m 7s):
About how to 10%. All
1 (30m 9s):
Right. So the rest of the 90% of you guys go and get John's podcast, course, you have a podcast course that teaches you about podcasting for free. And you also have a paid one. If I'm not mistaken, that goes even more in depth. Correct?
0 (30m 25s):
True. So that's freepodcastcourse.com, which will give you everything you'd know about creating and launching your podcast. And then when you'll want to learn how to grow and monetize to the next level we have Podcaster's paradise.
1 (30m 38s):
Yes. And if I'm not, technically, I know this one for a fact being upfront, I don't use Podcaster's paradise, but people on my team have subscribed to it. And I do know we've paid for it. And they're the ones who have helped us grow our podcast. So it does work and we wouldn't be at a million plus listens a month if it wasn't for you. But for all you guys listening, it's a huge opportunity. We can make six, seven figures a year, probably not seven, but we can make well into the six figures a year just from ads. Because a lot of the stuff we've learned from you,
0 (31m 14s):
Well, man, that is super kind of you to take the time to share that it really means a lot coming from you. Well, I'm excited because I'm actually coming up on your show pretty soon here, just like you guys are going to be featured on my show because I went ahead and took that episode about income reports and I posting it on a future episode of EOFire. So stay tuned for that Fire Nation, but Neil closing words, what do you want to say, brother?
1 (31m 37s):
That's pretty much it. Thank you guys for listening. And I hope you guys actually take action and get that podcast course. It will change your life. It will take some time be patient. John's been doing this since 2012, create over 2000 episodes, but that's what you need to focus on. It's just something that I don't know why people don't do it. They think it's so hard, but it's one of the easiest, so easy content to create
0 (32m 1s):
Fire Nation. You are the average of the five people you spend the most time with. You've been hanging out with NP and JLD today. So keep up the heat. And of course, head over to EOFire.com type Neil in the search bar in his show notes page will pop up by the way, the past episodes he's been on Entrepreneurs On Fire will also pop up as well. Neil, thank you brother, for sharing your knowledge, your truth for telling us about Uber suggest for obviously sharing the fact that you have this daily podcast called marketing school, which Fire Nation you should be checking out for that we salute you and we'll catch you on the flip side. Thanks. Hey Fire Nation today's value bomb content was brought to you by Neil Patel and my through good are strengths are productivity, discipline, and focus, and they can become your greatest strengths as well.
0 (32m 52s):
And just a hundred days by visiting the masteryjournal.com. pick it up a Mastery Journal and you'll be off to the races. You can use promo code podcast for a nice little discount for listening to my podcast. And I will catch you on the flip side, Looking for another great podcast to add to your up next list. I'm excited to tell you about work check and original podcast from Atlassian. Listen to work, check on apple podcasts or anywhere you listen to podcasts. Business made simple hosted by Donald Miller, takes the mystery out of growing your business. Recent episodes, like how to attract and retain top talent and how to make more money with your current products are straight fire.
0 (33m 34s):
Listen to business made simple wherever you get your podcasts.
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!