Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies.

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Guest Resource

Neil Patel’s Website – Visit Neil’s website.

3 Value Bombs

1) There’s other ways to make money and cause growth to make up for the losses. The ones that are growing the most in this economy are expanding more internationally.

2) The ones that produce the best results are, number one was LinkedIn, it produces the most engagement, then Instagram, then X, then YouTube, then Pinterest, then TikTok, and last but not least, Facebook.

3) We’re seeing too many people who are entrepreneurs and marketers overestimate AI and some are underestimating it. Don’t think it can just solve all your problems perfectly, because you’re not gonna get the quality and the results that you’re expecting. But it doesn’t mean that you shouldn’t use it because it’s improving so fast.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Why now is the time to be BOLD

[1:15] – Neil shares something that he believes about becoming successful that most people disagree with.

Success is doing well financially. It’s doing well in your family relationship. It’s doing well with your health.

[4:00] – What is working today in social media?

By analyzing 6,302,491 posts on social media to see what’s creating the most engagement, 31.38% of the engagements come from short form videos, 15.51% from long form videos, 13.84% from interviews, podcasts and expert talks.
Live video only gets 12.37%, memes are at 10.31%, user generated content is 10.12%, others at 6.47%.
The ones that produce the best results are, number one was LinkedIn, it produces the most engagement, then Instagram, then X, then YouTube, then Pinterest, then TikTok, and last but not least, Facebook.

[6:59] – The cycles of social media.

The easiest way to look at cycling is by looking at how many pieces of content or how many posts a day are published.
The networks where people are creating a lot of content, uploading videos, images, etc., making posts, those are the ones where you’re not gonna do as well.
The one that you’re going to have the least results on is the most competitive. And it goes hand in hand directly.

[8:36] – What’s working in SEO today.

Majority of the people who are creating content for SEO are using AI by far.
640 are creating content purely through AI. That means no human intervention. 282 are using AI in combination with the human. Only 129 are actually creating content that’s just human written.
12% of the time, human written content is out ranking AI based content.
On average, the human written articles take 69 minutes. AI written content takes 16 minutes.

[12:21] – A timeout to thank our sponsors!

HubSpot: With HubSpot’s customer platform you can spend less time switching between systems, and more time on growing your business. Visit HubSpot.com to learn how HubSpot’s customer platform can help you grow your business!
Ziprecruiter: If you’re hiring for your business, you want to find the most talented people for your open roles before the competition scoops them up. The best way to do that? ZipRecruiter. And right now, you can try it for FREE at ZipRecruiter.com/fire!
Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

[13:40] – AI is going to change the way of search.

AI is using what it finds in on the Internet and it uses that data to come up with answers.
Anytime you do a search, you know that you’re going to get misinformation. And search engines have tried to solve this problem for over 10 years.
They’re trying to do more guiding with AI to give you more insights. A pattern of people are now typing in longer queries into search engines, pretty much asking a question and expecting an answer.

[18:49] – How are some companies who are successful right now continue to successfully grow?

Most of the people who are doing well in this economy, they’re looking for opportunities.
There’s other ways to make money and cause growth to make up for the losses. The ones that are growing the most in this economy are expanding more internationally.
They’re using things like ChatGPT and Open AI to transcribe their content into other languages so they can get more SEO traffic.

[21:22] – Neil’s key take away and call to action.

We’re seeing too many people who are entrepreneurs and marketers overestimate AI and some are underestimating it. Don’t think it can just solve all your problems perfectly, because you’re not gonna get the quality and the results that you’re expecting. But it doesn’t mean that you shouldn’t use it because it’s improving so fast.
Neil Patel’s Website – Visit Neil’s website.

[24:35] – Thank you to our Sponsors!

HubSpot: With HubSpot’s customer platform you can spend less time switching between systems, and more time on growing your business. Visit HubSpot.com to learn how HubSpot’s customer platform can help you grow your business!
Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

Why Now is the Time to be BOLD with Neil Patel

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