Niyi Sobo is a former NFL running back, former firefighter, and now a peak mindset consultant and founder of I’m Not You. He coaches pro athletes, peak performers and executives/CEOs on the mindset, habits and systems they need to dominate. He is also host of 2 podcasts, the Sports Motivation Podcast and the Get Ya Mind Right podcast.
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3 Key Points:
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Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
- [01:04] – The last time Niyi was on EOFire, he was still a firefighter
- [01:19] – Niyi retired as a firefighter last year to pursue his entrepreneurial path
- [01:34] – Niching down allows you to attract more customers than you would expect
- [01:53] – Niyi has 5 children
- [03:15] – His area of expertise is in helping people build supreme confidence and dominate under pressure
- [04:00] – One BIG and Unique Value Bomb: Everything starts with knowledge
- [05:08] – Embrace that you’re different from others
- [06:14] – It’s okay to be scared but you have to use your rational mind to overcome that fear
- [06:50] – Quitting his job as a firefighter was one fear Niyi had to face
- [09:09] – Coaches need to be vulnerable, too
- [10:25] – What Niyi is most scared of today is that he will look back and say, “Man, I was such an idiot”
- [10:58] – This fear made Niyi obsessed with evaluating his results
- [12:30] – The Mastery of Destiny is a book that says man must live by rules
- [12:40] – Niyi calls his rules the G Code
- [15:38] – If you don’t have a system for doing great work, every single day will be no different
- [16:15] – Have a routine that’s designed to get you into a peak state of mind
- [17:12] – “All of man’s problems, all his troubles, are coming from not being able to sit still in a room” – Blaise Pascal
- [18:23] – Every level is a chokehold waiting for you
- [19:03] – Don’t think you’re better than you really are – it’s a trap!
- [19:58] – Comparing yourself to other people and feeling really good are two common chokeholds
- [21:08] – Not all people want to deal with the reality of not being good enough
- [22:07] – The truth hurts, but the truth will set you free
- [24:05] – Look at your circle and think about leveling up
- [24:36] – Connect with Niyi on Instagram and on his website
- [25:08] – Get Niyi’s FREE Video Course on how to be Fearless: ImNotYou.com/Fire
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