Scott helps Entrepreneurs that are at 6-figures in their business create profitable, impactful 7-figure businesses using effective online marketing.
Click to tweet: Fire Nation, Scott shares his incredible journey on EOFire today!
Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
- [01:11] – Scott has been an entrepreneur since he was 7 years old
- [01:22] – At 21, Scott was in hundreds of thousands of dollars of debt
- [01:29] – Over the past 2 years, 2 of his businesses are in the $7-9M range in revenue
- [02:02] – Without lead generation, it would be difficult to scale a business
- 02:52 – Scott was on Episode 977 of Entrepreneurs On Fire
- [04:04] – Scott’s area of expertise is in being able to mediate attention and direct that to his clients’ signal
- [04:26] – “Attention is the new currency”
- [04:48] – Scott is launching a book at the end of the year called Relevancy
- [06:25] – One BIG and Unique Value Bomb: Your leads are not the same. Instead of pushing them into a one-size-fits-all experience, be the lighthouse that pulls them towards you
- 07:02 – There are 3 different types of leads that you can check out at SSF Method
- [09:06] – During Scott’s first interview on the podcast, he was in a transition from the agency model
- [09:16] – A month before that he was asked if he teaches online marketing
- [09:39] – He messaged 25 people on Facebook and he offered an online marketing course for $1,100 – 22 people said “Yes!”
- [09:54] – During Scott’s podcast episode, his call to action was to send him a message and he’d jump on a 15-minute free phone call with you
- [10:26] – When Scott woke up, he had at least 100 calls scheduled
- [11:06] – He had no intention of selling when he promoted on Entrepreneurs On Fire and was amazed that he filled 2 entire cohorts from the people he talked to
- 11:43 – That program he sold is now called Lead Craft, which has sold over $4M in revenue
- [12:00] – Scott also launched an elite program
- [12:51] – “If you’re not building an audience or a movement inside your business, you’re not building a business anymore”
- [13:04] – Serve your people
- [14:28] – There’s not much better than Facebook Messenger bots right now
- [15:15] – “If you know more than somebody else on a topic, then you’re an expert to them”
- [15:46] – The early adopters are the ones who win
- [16:46] – Scott originally said “No” to Messenger bots, until he realized all his friends were bringing it up
- [17:54] – A Messenger bot allows you to engage with your audience directly inside of Facebook
- [19:05] – Facebook Ads are running out of ad space
- 20:29 – Check out Business to see bots in action!
- [20:46] – Scott uses bots to qualify leads and create engagement
- [21:56] – Scott believes the word “bot” is not a good term
- [23:54] – After the first engagement, deliver a 2nd piece of content
- [24:12] – Scott has 2 types of lead qualifications in his business
- [24:49] – They have 2 different funnels: a $1,000 LeadCraft group training program and a $12,000 program
- [25:02] – Based on a lead’s qualification, Scott will know which funnel to put them in
- [26:00] – This also allows Scott to know what content they should share with each lead
- [26:13] – Messenger bot open rates are at 70-90%, while click through rates are 35-40%
- [28:40] – This really isn’t a bot – there’s no AI
- [28:55] – Create a natural language sequence
- 29:00 – Learn from guides at Business
- [30:20] – Start testing – everything is going to be a lesson
- 30:50 – Connect with Scott on his website
3 Key Points:
- Your leads are different from each other – they are not the same and should not be approached the same way.
- Build and audience and/or movement within your business.
- Early adopters win!
- Audible – Get a 30–day free trial of fantastic audiobooks!
- Scott’s website
- How To Finally Win – Learn how to create your dream life one step at a time!
Scott: I am. I am
Scott: And, it’s amazing. What was it? 1743 you said?
John: Yeah, 1730, baby.
Scott: Wow. Wow! That is amazing. That is amazing.
John: And a new one’s coming live every single day, Fire Nation. And, if you’re wondering, Scott helps entrepreneurs that are six figures in their business create profitable impactful seven-figure businesses using effective online marketing. Scott, take a minute, fill in some gaps from that intro and give us just a little glimpse of your personal life.
Scott: For sure. Well, the last couple of years since the last time I was on this show, it’s been an interesting journey. But, I’ve been and entrepreneur since I was literally seven selling eggs on my parents’ acreage, and by the time I was in my teenage years, things went incredibly well. And, by the time I was 21, they didn’t go so well. I was a bunch in debt – hundreds of thousands of dollars in debt. And, over the past two years, this year we’re somewhere in the vicinity between two of my businesses, some are between seven to nine million in revenue we’re projecting for this year. So, it’s been a quite of a difference. And how I help entrepreneurs, if you’re listening to this, is helping you if you’re at that or around a hundred to $250,000, you have a little bit momentum and I try and attempt to and successfully, most of the time, implement effective lead generations so that you can scale. Because without lead generation, it is very difficult to always be out, and you get on this six figure hamster wheel, which is what I don’t want you to be doing. And, so that’s what I do on a day-to-day basis.
John: Yeah, he does more to that as well. We might be riffing about this later. We’ll see where the conversation takes us because you can have all the lead generation in the world, but if you don’t have a funnel that converts, then you have nothing. So, you kind of need that combo foundation. You have that funnel that actually works, and then once it does, guess what? Start pouting igniter fluid to the top of that funnel because guess what comes out the bottom? Revenue. That’s how it works. And I love just that phrase “effective online marketing.” Because so many people, Fire Nation, they skip that word “effective” and they just go right to online marketing. But, it has to be effective. Just keep that in mind. Now, if you’re recognizing Scott’s voice, well that’s because he was episode 977 of EOFire. That was 753 episodes ago. Scott, no lie. I did the math myself. It was pretty hard. But, what I’m fired up about is that you, Fire Nation, can go back and hear Scott’s story and his journey because it was really inspiring, and there’s actually going to be a pretty cool question that we’re getting into later about $100,000 that he made off the last show that boosted his ability to actually sell courses. And so, we’re going to kind of dive into what happened over 753 episodes ago that made all of that magic happen, and of course a lot of other cool topics we’ll be chatting about today.
But, do you want to hear about Scott’s journey? Like back in the day, his worst moment, lessons learned, aha moment, how he turned into success, the lightning rounds, that’s episode 977. So, just go to EOFire.com, type “Scott” in the search bar. Both this episode’s show notes and of course episode 977 will pop right up. So, check both of those out. But, listen to his last episode, too, because he has a really cool story. And Scott, before we dive into some questions that I have for you today, give us your area of expertise right now in 2017 and kind of break it down for us.
Scott: I’m really not great at many thing. I really suck at most things in life. But, I’ve become incredibly good at being able to mediate attention and to then direct that attention towards my signal or in the case of our clients and customers, their signal. And, we live in a time right now where attention is the new currency. If I have your attention, I also have that revenue that comes from that attention. And, we are starved for this attention and it is a completely new world where if you can mediate attention and if you can be relevant to someone, that is the key to marketing right now, which is why I’m launching a book later on this year called Relevancy simply because of the fact that I believe that is what marketing has turned into is being relevant at the right place and the right time with the right message with the person under the right mindset. And so, that’s what I’ve been able to capitalize incredibly well, and those that also use the methodology that I talk about have been able to, in their own business, utilize it so that in this world of noise, their signal, while it may be small, it is strong.
John: And, I love that and it’s actually a page out of Gary Vaynerchuk’s book who I’m sure we both follow to some degree, Scott, which is I day trade attention. That’s what he does because he knows, number one, that he doesn’t do a lot of things well. He does a handful of things well. That’s why literally I listen to Gary Vaynerchuk, I agree with a lot of what he says, I disagree with a lot of what he says. But, I’ve listened to him so much that I literally could be on stage. I could just honestly switch spots with Gary somehow, real quick, when he gets to the Q & A section on stage at his events. And, I could just answer for him, like, exactly how he would. Because, he just has a few core beliefs and he sticks to that, and that’s powerful.
And so, if you, Fire Nation, can just find the few things that you’re good at… Like, I’m great a productivity, discipline and focus, and I’m bad at a whole heck of a lot more things. But, I focus on those three things for my strengths. Scott has those few but might strengths. He doubles down seven, potential growing into an eight-figure business and that’s what we’re going to be talking about next. But, before we do, Scott, what do you want to make sure our listeners get from your area of expertise? Something that we probably don’t know, but as entrepreneurs, we obviously should.
Scott: I think the number one thing that is the most important right now, it doesn’t matter if you’re starting out, it doesn’t matter if you don’t have a business, it doesn’t matter if you have a million dollar business. If you are not looking at your lead generation from a perspective of the fact that every single lead is not the same and you can’t push them through some type of experience. We have to create a pull. As my good friend – and I don’t know if you know him – Jesse Alder talks about you must be the lighthouse in your marketing pulling people toward you instead of trying to push them through this one-size-fits-all experience because from an awareness perspective, there are three different types of leads. Instead of me talking about it, you can just go and it’s a full website. I don’t even know if there’s an opt-in on this. It’s the ssfmethod.com, and it just explains all of it. Basically, it’s a book on a page and anybody that utilizes and understands marketing, as soon as you read that it’s like, “Okay, well, this makes so much.”
But, it’s about not just having one marketing funnel. It’s about being able to connect them so that you can take a lead that is unaware and make them aware, a lead that is aware but doesn’t really see that it’s painful, somebody that sees the pain to show them your methodology, and essentially, we want to coach someone to being a customer of yours automatically and all day long. And, I think that that’s where a lot of lead generation goes wrong, That’s where I see a lot of entrepreneurs just kind of fumble. And, that’s the number one thing that I want you to understand from listening to this is go over and check that out simply because the future is now in online marketing and what worked even just two years ago is definitely not working right now because we’re reaching more and more saturation. More and more people want to do this online marketing thing and generate leads online. And, the amount of attention that is available for free or low cost is becoming more, and more, and more difficult to gain.
John: And that is, Fire Nation, the SSF Method. If you just Google it, it will take you right – the first result is ssfmethod.com. Go check it out. There’s a nice little explainer video with some great copy as well. So, absolutely check that out. And Scott, I want to talk now about what happens over the last 753 days. That’s how long it’s been since you were last on EOFire. And, when we were kind of getting ready for this interview, you mentioned about the $100,000 that you made off the last show that’re really kind of helped you in your ability to sell courses. So, kind of talk us through that. What happened that just took you to the next level?
Scott: Well, I mean, it was really interesting. You know, the last time we talked I was in this transition between like an agency model – and somebody literally almost a month before asked me, “You know what, Scott? Can you teach online marketing?” And, of course my first thing was no because of course, my little brainwave was like, “Well, if you teach you must not be able to do.” And so, pride and ego kind of got at the door for a little bit. But, it didn’t go away and I just kind of thought about it, and thought about it and thought about it. And so, I Facebook messaged about 25 people and I said, “Hey, I’m thinking about doing this. Would you be in if I did it? It’s $1,100. 22 people said yes out of 25, which is a pretty good ratio. And so, I had this going and on your podcast. I mean, this is really interesting. On your podcast, I didn’t even have a context of why, but at the time; I was just trying to figure out kind of which direction I was doing. I was doing these kind of 15-minute free phone calls. For whatever reason if you wanted to get on the phone with me if you thought there was something I could help you with, get on a phone call.
I mean, at the time, I’ll be honest, just six months before I was like, “You know what? I don’t want to do this agency thing.” I was still trying to figure out what I was actually going to do. And, when that podcast went live, I remember waking up and being like, “Wow! That’s a lot of phone calls.”
John: How many were you looking at about?
Scott: I don’t know the exact number, but it was at least a hundred.
John: See, Fire Nation? See what happens when you take action on these calls to action? I love it! Keep going.
Scott: So, I got on our calls. I mean, obviously, lots of folks. Basically what I did is I went through and had a quick conversation –
John: You know, I actually think I remember that. I think you actually, like emailed me a screenshot and you were like, “Thanks, John.” And I’m like, “Uh, you’re welcome.”
Scott: Yeah, exactly. So, it was really relevant to your audience and when I said it on the air, I had absolutely no intention of selling. When I was getting on these calls, I had no intention of selling whatsoever. But, almost everybody that came on, I was like, “Ah, man. You know, listen. I got this new thing I’m trying.” And, again, this was in the space of the second cohort of this program because it was like, “You know what? This is kind of interesting, kind of cool,” and it just so happened to kind of line up for the second cohort. I filled an entire second and third cohort because of those phone calls from you guys, which probably was more than $100,000 at that point because I was charging $2,000 to $3,000 for this at that specific time. And that program turned into what is today LeadCraft, which has now been sold over 2,000 times which has generated us over $4 million in revenue since the last time we spoke.
John: Real money. Keep going.
Scott: Yeah. And then, along with that, we launched Generate a Lead program, which is a multimillion dollar coaching program that we ran now, and yeah. I mean, honestly it was one of those situations where I didn’t have this when I contacted you the first time to try to get on the show last time, and it just kind of aligned up. And I didn’t really kind of really think back to it until our mutual friend Ritchie Norton was talking to me. And we were having a conversation about you and the show and everything else, and I was like, “Yeah, man. You know what?” All because of John Lee Dumas I got a little bit of a boost on my jetpack in 2015. So, I appreciate that and it just goes to show inside of your business – and I always preach this – if you’re not building and audience, and a movement inside of your business, you’re not really building a business anymore because communities and audiences and movements, that is the new business, and that is, in many ways, the new currency. And if you serve your people, you will also be served. So, it just goes to show you spent a lot of time audience building and spend a lot of time putting out amazing stuff to your audience, and I think that’s just a perfect case study to show the power of influence.
John: Well, I receive that. So, thank you, Scott. And Fire Nation, it’s really about what can you do to create free, valuable and consistent content for your audience that’s going to then grow that audience, it’s going to allow you to then say, “Hey, what are you struggling with?” and then provide solutions for them. And, when people like Scott come on and say, “Fire Nation, what are you struggling with? By the way, I’ll jump on a call with you. I’ll give you my time to talk about it, then that can turn into real revenue. As you can see, on his way to eight figures now, Scott’s doing a lot of things right. Now, if you think there’s been value bombs thus far, you just wait because we have some incredibly actionable content that’s coming. In fact, one thing that I’m incredibly fired up about right now and I’m going to be picking Scott’s brain about as soon as we get back from thanking our sponsors.
So, Scott, and one thing that actually really appealed to you when you reached back out to me to say, “Hey, John, I’d love to come back on the show…” X, Y, Z, I say no to most people that want to be repeat guests because I really like to keep EOFire cycling with completely new blood taking them through the journey. But from time to time, I bring repeat guests on when there’s a really important message to share or opportunity to get into. And right now, I think there’s not much better than Facebook Messenger bots when it comes to the new opportunities a we’re talking right now. And, you actually have a great course on this. And what I always tell Fire Nation, by the way, is, “Hey, did you miss that last thing?” like, whatever that last thing was? Chill out, relax, forget about it because the next thing is around the corner. Facebook Messenger bots is a great example of something that propped up, and then you had people like Scott and a few others like Andrew Warner who have jumped on the opportunity, and now they’re becoming influencers and authority figures in this completely new area because they’re spending the time, energy and effort to become that.
And, that’s you, Fire Nation. You can do stuff like that when that next opportunity comes up. Get ready for something that appeals to you, and then, just dive into it and become an expert. I mean, really, if you know more than somebody else in a topic, you’re an expert to them. So, Scott, talk to us about what exactly Facebook Messenger bots is, then, kind of walk us through how you first encounter the opportunity and then, what you’re doing with it now.
Scott: There’s a great thing in there, the fact that if you look at Google, or you look at Facebook, or you look at Instagram or you look at Snapchat or you look at the internet, at every single intersection, whenever there’s a new platform or a new technology, or you look at Bitcoin, those are the early adopters or the ones that – I don’t want to put it in a competitive sense. But, quite literally, they win.
John: Yeah. That’s what happened with me and podcasting, straight up.
Scott: Exactly. And so, you know, they early adopters win and all of the rest, the early majority and the rest of the majority and so on and so forth, they kind of look up to the early adopters. And so, these Messenger bots, quite simply, last year somebody kind of put this in front of me and they’re like “Oh, have you ever looked at lead generations through Messenger bots?” Now, John, you know just as well as me the amount of new things, “new things,” that come out on a daily basis, you’ve kind of got to tune it off because if not, you’re always just going to be kind of following this shiny bright light.
John: Yeah. You have to say no to most things until there’s this one thing that you’re just like, “Oh! I get it! Let’s do this.” Keep going.
Scott: Exactly. And so, that’s what really happened here. So, originally I said no, and you know, a lot of people, a lot of eight figure business owners, nine figure business owners that I’m friends with just kept on bringing it up. Now, these are the guys that I learned from and something that I do is I don’t surround myself with a lot of people in my industry because it’s just an echo chamber, right?
John: Oh, good one.
Scott: And so, what I do is all the friends, all the masterminds, everything that I go to is everybody outside my industry because that’s where the best ideas, the best concepts that can be adopted inside my industry come from. So, I kept on seeing this out there and by January, February, I was like, “You know what? This isn’t going away.” And of course, I love artificial intelligence, I love VR, I love MR, I love all of these new technologies that are going to be coming out in the next five to ten years. And I’m just like, you know what? I think there’s some merit here.
John: So, what is it though? Break it down first and then kind of keep diving into your process.
Scott: Essentially a Messenger bot, think about it this way. Email allows you to really have just one to many engagement. So, you send an email out and you can segment as much as you possibly want. But, at the end of the day, you’re pushing something onto someone. A Messenger bot, “bot” – and I’ll talk about why I don’t think a bot is a good term for it – a Messenger bot essentially allows you inside of Facebook, you know the Facebook Messenger, to allow you to engage with your audience or whoever responds to an ad or a post or whatever it may be, directly into Facebook inside of the Facebook Messenger. And, you may or may not have seen these already. And, the beautiful thing is is that – and we’ll talk about this in a second – we’re able to qualify, we’re allowed to utilizer permission-based marketing, we’re able to complete intimate sale conversations, we’re able to get open rates and click through rates that haven’t been seen since the beginning of email marketing in the early 2000s, late 1990s. And, this is something that can be leveraged as Gary Vaynerchuk said, leverage works now. Don’t care about the fact that it might not work a year from now, utilize what works now. And, I put a post on my Facebook page earlier this morning saying I don’t think this is a fad. I don’t think these Messenger bots is a fad because Facebook’s future depends on these Facebook bots, this Facebook Messenger being utilized because Facebook advertising, they’re running out of ad space.
John: Yeah, they’re just running out of ad space because Facebook knows that they need the attention of the user base. And if the user base goes in the news feed and it’s ad, post, ad, ad, ad, post, then people stop coming and they go to that next thing. So, they’re always going to be limiting the ad space on Facebook because they want to keep people engaged on seeing the birthday pictures and the weekend pictures and all that stuff. So, that’s something you have to recognize, Fire Nation, is that Facebook is recognizing which direction they’re moving into, and it’s huge that you’re moving in that direction with them. You’re going with the tide, and guess what? To what Scott just said, a great example is people that crushed Vine and did so well in Vine, guess what? They didn’t lose when Vine kind of withered on the vine, so to speak. That was pretty cool right there.
But, what happened is that when Snapchat and Instagram stories came out, those people were so poised they had the skills to just transfer their skill sets over onto those new platforms and dominate right away. So, you know, let’s just make up a scenario down the road where Facebook Messenger bots goes away, if that ever even happens. Who know? Doubtful. But, if it does, now you have this skill set on that next thing when the bots come up X, Y, Z. So, Scott, before we go any further, give us just a quick example of what it would look like? I think it would be really easier for my listeners to hear you talk about what a bot would do in a scenario like maybe how you use one, etcetera, to make things happen.
Scott: Anybody that wants to see kind of a bot in action, botsfor.business. You’ll be able to kind of see how bots work and type of thing. But, I’ll give you a scenario from Infinitus, my main company, and kind of lead craft. So, of course, we have a bunch of different marketing funnels and these different types of things, and what we use a bot for is to do two things. Number one, qualify. Number two, create engagement.
John: Okay. So, give us an example of just one of those funnels. Walk us through.
Scott: So, what we do, we have, say, a lead magnet that talks about the best ways to utilize landing pages, for example.
John: So, what am I doing? Am I going to your website? Is that what’s happening?
Scott: Could be on a website, but in this case, we’ll have a Facebook ad.
John: Okay. So, it’s a Facebook ad. Got it.
Scott: Click a Facebook ad, you go onto a regular landing page. Okay, this is big piece. You still want to collect someone’s email address because an email address and a pixel is equally as important, and I don’t want people thinking that a Messenger Bot replaces email. Okay? It does not replace email. It’s a layer on top. So, the way that we are looking at this is somebody signs up for this lead magnet; they get delivery via the bot. So, once somebody puts their email address and their information, they click a button and they get the lead magnet delivered to them. Okay? Now. That lead magnet’s delivered to them via the Facebook bot. Now, the thing that you need to understand is that the word “bot” is really not a good word for what really we’re doing. What we’re actually doing is implementing a natural language sequence. So, a sequence of language that feels familiar and real in a way that allows a person to kind of self-select and almost self-quiz themselves.
John: Okay, pause button right now because I need to walk the Fire Nation through this a little bit more step by step. So, Facebook ad happens, the go to a landing page, that landing page has an opt-in that just basically says – or a lead magnet that says, “Hey, the 10 ways to crush it in business in 2017.” They enter their email address in, and then they click Send to Messenger, the button, and then you’re capturing the email by them having entered the email in and then having that delivered to them, then they’re clicking that button that says Send to Messenger. And again, correct me on the little things when I’m wrong here. And then, it’s opening up the Facebook Messenger in their Facebook and starting a conversation with them. Is that where we’re at right now?
Scott: That is correct.
John: Okay, cool. So, kind of keep walking through in that way so we’re kind of visualizing it.
Scott: Sure. For sure. So, then, what we do is we start engaging with them and we start saying, let’s say 10 minutes later after they’ve taken a look at the PDF, we say, “Hey, John. Did you enjoy that Was it helpful?” And they have a little button there that could say yes or no. So, if someone says no, it’s like, “Oh, well I’m sorry that that wasn’t valuable for you. I was just wondering where are you doing your business?” Let’s say if it was for an actual business user.
John: And this is an automated message that you’ve previously set up so when they click the “no” button, you get one response. It’s kind of like a choose your own adventure. If they click the “yes” button, it’s another response. But, Fire Nation, picture it. You’re in your Facebook Messenger now, so the bots in your Facebook Messenger, you’re in your Facebook Messenger, and you’re having this back and forth conversation with them where me or Scott or whoever created this bot is taking you now through this journey. So, keep going, Scott.
Scott: So then, after that happens, what my recommendation is to deliver them a second piece of content – something else that – you know, you could even deliver a video inside of their Facebook Messenger that gets delivered to them on their mobile device. Right?
John: Baller. Baller.
Scott: So then, once that happens, now I want to qualify this person because we have two types of qualification inside of our business. Which bucket is somebody in, such as I’ve never used online marketing before, I’ve used it and tinkered with it, and I’m using it but it’s not working. So, those are the three buckets for the most part that I come across on a daily basis inside of my business. And, every single business has them. So, that’s one level of qualification. The second level of qualification is quite literally, is this really what I’m going to pitch you at some point, the offer that I’m going to give you down the road? Is it even relevant to you? Even if I presented it to you, would it make sense? So, in our business, we have two very different funnels. We have one funnel for our $100,000 Lead Craft group training program, and we have a $12,000 program which is kind of done for you. And based on the qualification, which is overlaid of how much money are you making in your business and secondarily, have you ever used online marketing ever, we know which funnel to put them in. So, we’re literally using a Messenger bot to prequalify somebody so that when we show them the content that they’re about to get, number one, it’s relevant, and number two, when we get to a point of actually offering them something, they’re not like “Oh, well, that’s just totally –“
John: Got it.
Scott: Because we know if someone’s not making $10,000 a month, our elite program is just not a fit for them. Even if they came up with the money, it just would not be a fit for them.
John: Right. And we don’t want to just put these ridiculous offers, not that that’s a ridiculous offer, but these really high-priced offers in front of people who are just going to be terrified by those numbers. Because then, you’re kind of putting this bad taste in their mouth and they’re kind of then labeling you and your company as, “Wow, they’re overpriced for everything for me at this stage,” and that could not be the case because there’s other opportunities. So, keep going Scott.
Scott: Yeah, exactly. So then, what this allows us to do is deliver new engaging content to them based on who they are and what they actually need. And so, what this at the end of the day allows us to do is to have someone’s attention because keep in mind the open rate on Messenger bots, we see anywhere from 70 to 90 percent. Compare that to 10 to 15 on email. Our click through rates are upwards of 35 to 40 percent.
Scott: Yeah. Up from one to two percent in email.
John: Yeah. I was going to say I got three percent one time on an email and I was doing a happy dance.
Scott: Exactly. But, this is really interesting. So, about two months ago our Messenger list was only about 1,200 people. Now our email list is about 40,000 and that’s trimmed. We generate about 500 to 750 leads a day, but we only keep the high, high, high engaged. That list of 1,000 to 1,200 with one message to them got more people to sign up for a webinar than one email to the entire list of 40,000.
John: Come on.
Scott: No joke. No joke. So, of course, I was just sitting there being like – and this was exactly the same time where I was like, “You know what? I have to advocate on this because there’s no way in the world that this is not going to be a game changer for some folks.”
John: Right. Huge.
Scott: In the very, very near immediate and I don’t think it’s going to be going away any time soon. Is the effectiveness going to decrease over time? Of course. Everything does, which is why I’m advocating that we are still in the adopter stage, and anybody listening to this, you need to at least take a look at it. It doesn’t mean you have to jump on the bandwagon, everything else. But at least take a look at it to see if it’s relevant to you because those types of results are just amazing. And, we’re getting people’s permission. We’re giving someone a relevant experience. We’re able to collect information from it and know what they actually want. And when somebody is delivered an offer for something that they want, it’s an opportunity, not a pitch.
John: Okay. So, unfortunately on a podcast, Fire Nation, we can only do so much. I mean, this is audio only. We don’t like to just dump information on top of information on this kind of format because it just gets overwhelming, and there’s just better ways to learn this type of content if you’re really excited and interested about it. So, Scott, why don’t we do this? Give us a final call to action. Like, kind of sum up of bots and maybe start by saying why you don’t like the word “bot” because you kind of started there a couple of times. So, let’s kind of maybe finish that thought and then, give us a final call to action about bots and then, of course, where we can learn more because that’s really where you can take the action to see if it’s for you and your business.
Scott: Exactly. So, at the end of the day, I don’t like the word “bot” because it really isn’t a bot. There’s no artificial intelligence, this is not complicated, okay? As a business owner that does not have a business over eight figures, you do not need a complicated bot. What you need to create is just a natural language sequence. Now, if you want to know how to do that and you want to understand how to do this, go botsfor.business and from there, there are a couple of different guides showing you how to use it. There’s a quiz to show you if a bot is right for you. We actually quiz you on some core information in your business to make sure it’s not just going to be a shiny object. We have some video training as well as a guide and webinar on how to deploy this in less than seven days. And, I guide you through the entire thing and you’ll actually see how a bot works because we use it in real time with you.
John: So exciting, Fire Nation, when you see these new opportunities arise and people like Scott who, by the way, was crushing it other areas, but he was like, “This is going to be big. Why don’t I double down on this?” And now, potentially become and influencer and authority figure. Now he has this course, which I’m actually currently taking right now, learning a lot from. So, a lot of opportunities for you in this area, but also just a lesson learned, Fire Nation. If you’re waiting for that next thing, just keep your finger on the pulse because there will be that next thing. Maybe bots isn’t for you, or maybe it’s not going to be an area that you’re going to become an authority in because you’re not that first mover. But, there’s going to be that other thing that comes out and that next thing, too, and then you can be that first mover and build that authority. So, Scott, parting piece of guidance, preferably around bots, the best way that we can connect with you and then we’ll say bye.
Scott: For sure. Well, I think the biggest thing when it comes to bots outside of anything is just start testing it out and you can’t do anything wrong, and don’t be afraid of messing something up. And realize that everything’s going to be a lesson and you just need to start utilizing this because it is very much like use it or lose it when it comes to this type of stuff. So, as I said, if it’s to do with bots, botsfor.business and of course, if you want to know more about me, scottoldford.com, and John, thanks for having me, brother.
John: Done. Obviously, it was great because Fire Nation, you’re the average of the five people you spend the most time with, and hello, you’ve been hanging out with SO and JLD today. So, keep up the heat and head over to EOFire.com. Type “Scott,” listen to both of the episodes that he’s been on EOFire. They were both all-stars of course. This one you just listened was and the one that he shared his journey was awesome as well. And plus, now that you know that happened after that episode, it would be pretty cool for you to listen to that and be like, “Wow. Scott doesn’t even know how his life’s about to change, but it’s about to change.” So, Scott, thank you for sharing your journey with Fire Nation today and again, Fire Nation, botsfor.business. Check it out. Some great, free content there on all of this stuff. And Scott, Fire Nation salutes you and we’ll catch you on the flip side.
Scott: See you later, brother. Talk soon.
- Allstate: Be more than just an agent. Be an Allstate Agency Owner and earn equity in the business you build! Visit AllstateAgent.com/eofire to learn more about owning an Allstate Agency. Subject to the terms of the agency agreements.
- ZipRecruiter: Find out today why ZipRecruiter has been used by businesses of ALL sizes to find the most qualified job candidates. Post jobs on ZipRecruiter for FREE today by visiting ZipRecruiter.com/fire!
1) The Freedom Journal: Accomplish your #1 goal in 100-days!
2) The Mastery Journal: Master productivity, discipline and focus in 100 days!
3) Free Goals Course: Accomplish a meaningful goal!