Scott helps Entrepreneurs that are at 6-figures in their business create profitable, impactful 7-figure businesses using effective online marketing.
Click to tweet: Fire Nation, Scott shares his incredible journey on EOFire today!
Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
- [01:11] – Scott has been an entrepreneur since he was 7 years old
- [01:22] – At 21, Scott was in hundreds of thousands of dollars of debt
- [01:29] – Over the past 2 years, 2 of his businesses are in the $7-9M range in revenue
- [02:02] – Without lead generation, it would be difficult to scale a business
- 02:52 – Scott was on Episode 977 of Entrepreneurs On Fire
- [04:04] – Scott’s area of expertise is in being able to mediate attention and direct that to his clients’ signal
- [04:26] – “Attention is the new currency”
- [04:48] – Scott is launching a book at the end of the year called Relevancy
- [06:25] – One BIG and Unique Value Bomb: Your leads are not the same. Instead of pushing them into a one-size-fits-all experience, be the lighthouse that pulls them towards you
- 07:02 – There are 3 different types of leads that you can check out at SSF Method
- [09:06] – During Scott’s first interview on the podcast, he was in a transition from the agency model
- [09:16] – A month before that he was asked if he teaches online marketing
- [09:39] – He messaged 25 people on Facebook and he offered an online marketing course for $1,100 – 22 people said “Yes!”
- [09:54] – During Scott’s podcast episode, his call to action was to send him a message and he’d jump on a 15-minute free phone call with you
- [10:26] – When Scott woke up, he had at least 100 calls scheduled
- [11:06] – He had no intention of selling when he promoted on Entrepreneurs On Fire and was amazed that he filled 2 entire cohorts from the people he talked to
- 11:43 – That program he sold is now called Lead Craft, which has sold over $4M in revenue
- [12:00] – Scott also launched an elite program
- [12:51] – “If you’re not building an audience or a movement inside your business, you’re not building a business anymore”
- [13:04] – Serve your people
- [14:28] – There’s not much better than Facebook Messenger bots right now
- [15:15] – “If you know more than somebody else on a topic, then you’re an expert to them”
- [15:46] – The early adopters are the ones who win
- [16:46] – Scott originally said “No” to Messenger bots, until he realized all his friends were bringing it up
- [17:54] – A Messenger bot allows you to engage with your audience directly inside of Facebook
- [19:05] – Facebook Ads are running out of ad space
- 20:29 – Check out Business to see bots in action!
- [20:46] – Scott uses bots to qualify leads and create engagement
- [21:56] – Scott believes the word “bot” is not a good term
- [23:54] – After the first engagement, deliver a 2nd piece of content
- [24:12] – Scott has 2 types of lead qualifications in his business
- [24:49] – They have 2 different funnels: a $1,000 LeadCraft group training program and a $12,000 program
- [25:02] – Based on a lead’s qualification, Scott will know which funnel to put them in
- [26:00] – This also allows Scott to know what content they should share with each lead
- [26:13] – Messenger bot open rates are at 70-90%, while click through rates are 35-40%
- [28:40] – This really isn’t a bot – there’s no AI
- [28:55] – Create a natural language sequence
- 29:00 – Learn from guides at Business
- [30:20] – Start testing – everything is going to be a lesson
- 30:50 – Connect with Scott on his website
3 Key Points:
- Your leads are different from each other – they are not the same and should not be approached the same way.
- Build and audience and/or movement within your business.
- Early adopters win!
- Audible – Get a 30–day free trial of fantastic audiobooks!
- Scott’s website
- How To Finally Win – Learn how to create your dream life one step at a time!
- Allstate: Be more than just an agent. Be an Allstate Agency Owner and earn equity in the business you build! Visit AllstateAgent.com/eofire to learn more about owning an Allstate Agency. Subject to the terms of the agency agreements.
- ZipRecruiter: Find out today why ZipRecruiter has been used by businesses of ALL sizes to find the most qualified job candidates. Post jobs on ZipRecruiter for FREE today by visiting ZipRecruiter.com/fire!
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