With over 50 million in sales, Phil is an entrepreneur who went from a Fortune 500 career to building a successful ad agency helping entrepreneurs leverage social media ads to get clients.
5 Steps to Creating Video Ads that STAND OUT – Get a free template and in-depth videos from Phil!
3 Value Bombs
1) The best way to get clients and customers is to lead with value. Do not try and sell something right away; use video and then re-target in a very smart segmented way.
2) It’s not just what you say; it’s who you are and who you are to say it.
3) Make it happen and do it now. Take action!
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Today’s Audio MASTERCLASS: Using The Power Of Video Ads To Stand Out From The Noise with Phil Graham
[1:18] – Phil shares something about himself that most people don’t know.
- About seven years ago he completely changed his life: he lost 125 lbs and left his corporate job.
[3:04] – What’s the biggest challenge for entrepreneurs when it comes to getting new clients and customers?
- The biggest challenge is giving attention. You are not just competing with your competitors, but you’re also competing with everyone who’s trying to get the attention of your ideal client.
[5:08] – What are the 3 Biggest Mistakes entrepreneurs make that cause them to struggle to get new clients and customers?
- Not having a reliable and scalable system that brings in potential clients.
- Do not just rely on hope and chance.
- “Unless you have a reliable, scalable way to bring in leads and turn them into clients, you don’t really have a business, you have a hobby.”
- Not leveraging video ads.
- You have the ability to do amazing things for a relatively small amount of money.
- With smart targeting the opportunities are endless.
- Not following up.
- 99% of sales come from followups.
[10:22] – What is the single best way to get clients and customers?
- Social Media Value-tising – smart ads on social media.
- Give value and build a relationship first.
- The best way to get clients and customers is to lead with value. Do not try and sell something right away; use video and then re-target in a very smart, segmented way.
- If it wouldn’t work in person, why would it work online?
[15:43] – Phil talks about the “EED Formula”.
- Educate – Every time they create a video they try to educate in some way.
- Entertain – Grab their attention; be interesting.
- Differentiate – Differentiate things, and differentiate yourself.
- If you use the EED Formula in everything you do, it will put you ahead of everybody else.
[18:33] – Phil talks about The 5 Step Template for Million Dollar Video Ads.
- Make a 45-60 second video ad – keep the messages short.
- “Do not put lipstick on a pig.”
- Get them hooked right away – if you don’t get their attention in 2 seconds, they are gone.
- Giving someone in hell a glass of ice water – an example of hooking somebody’s attention.
- Short credibility introduction – it’s not just what you say; it is who you are and who you are to say it.
- Main content of the video – Use the EED Formula. This where you offer the value.
- Call to action – You need to direct people what you want them to do next.
- Smart segmented follow up
[33:10] – Phil gives examples of #5: Broad and Segmented Level Followups.
- Smartly re-target
- Collect email addresses
[38:55] – Phil’s parting piece of guidance
- Anybody can do this. Do not wait. No excuses.
- Make it happen and do it now. Take action.
- 5 Steps to Creating Video Ads that STAND OUT – Get a free template and in-depth videos from Phil!
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